Easter Egg Hunt - Opel Way: Find Sharks in All-New Opel Grandland

• Dive into depths of New Opel Grandland: Several sharks hide in new top SUV
• Iconic idea: Shark tradition at Opel began around 20 years ago with a boy's brainwave
• Attention to detail: Designers fill Opel's pure and bold design philosophy with life
• To be continued: Small sharks also in new Opel Frontera and further models

Many families are already to go on an Easter egg hunt together. But why should it always be the classic Easter nests in the garden or chocolate bunnies that provide surprises? Opel has a completely different, even more exciting and above all ‘weatherproof’ suggestion – and those familiar with the brand will guess what it is: Why not dive into the depths of an Opel model and keep an eye out for well-hidden little sharks? Miniature predators have been delighting drivers and passengers alike for almost 20 years now – and continue to do so in all-new Opel Grandland.

New top SUV from Opel offers plenty of everything: innovative technologies such as the adaptive, glare-free IntelliLux HD light, maximum comfort with Intelli-Seats as standard, clever solutions such as the translucent Pixel Box in the centre console and many other surprises such as the cute sharks – which appear in whole swarms in some places on the latest ‘Golden Steering Wheel’ winner 1. But you will need to do a bit of detective work to find out exactly where, as the sea dwellers are shy by nature. 

They can hardly be seen at first glance; instead, one lid has to be opened, another tray turned or the surroundings of the wirelessly charging smartphone viewed from a completely new perspective. Electrified in every variant and produced with many recycled materials, the Grandland also conserves resources in line with Opel's ‘Greenovation’ approach and thus ensures that the iconic sharks feel even more at home in the vehicle.

“The sharks have become iconic among the community. And they show the attention our designers pay to even the smallest detail,” said Design Director Karim Giordimaina. “Many customers are already looking forward to searching for the sharks when they buy their next Opel model. So, the playful sharks are also proof of how we inspire enthusiasm and emotions with our vehicles, on a large as well as on a small scale.”

Iconic brainwave: Opel sharks story began in 2004

Thus, it is no wonder that the miniature sharks have been making their way into every new model for many years. But how come that they were allowed to become a regular feature in Opel cars at all? A brief look back: One Sunday afternoon in 2004, designer Dietmar Finger was at home working on a sketch for the Corsa D which was to be launched two years later. He was designing the ordinary outer panel of the glove box, which is mostly invisible because it is hidden by the closed passenger door. However, when the glove box is opened, this panel must ensure stability – which it does with ribs integrated in the plastic surface. Finger was designing the ribs when his son looked at the sketch and said, “Why don’t you just draw a shark?” “Why not!” thought the designer and gave the ribs their characteristic shape! The next day, he showed the shark profile to Niels Loeb and the then Corsa Chief Designer was immediately sold on the idea. The shark in the glove box went into series production and the ‘Opel sharks story’ began.

Next came Opel Zafira, where Karim Giordimaina, then in charge of the interior design, hid three sharks in the compact van’s cockpit. Further permanent ‘shark appearances’ followed, first in the Opel ADAM and subsequently in all other car models up to the current generation Astra and Astra Sports Tourer as well as the new Grandland, where several tiny sea creatures are hidden in various places.

This has created an iconic ritual. Since the mid-2000s, every interior chief designer has made sure that at the end of the development process of a new model they have at least one shark somewhere in the interior. The exact locations always remain secret, even from top management. The fish therefore often stay hidden until the launch, which makes for an interesting search for shark lovers both inside and outside the company.

Consequently, the ‘Opel sharks story’ continues. Customers will soon be able to go on a shark hunt with the whole family in the new Opel Frontera. And in future Opel vehicles, too, the mini predators will be making their rounds, sometimes more, sometimes less hidden. Depending on the model, they may well change their territory in the depths of the interior and bodywork. So it remains exciting for customers to see where and how many sharks they will discover in their new Opel model.

[1] AUTO BILD edition 46/2024 and BILD am SONNTAG edition 45/2024, category ‘Best car under €50,000’.

Goodyear collaborates with Opel to create tire concept for Opel Experimental

Goodyear, a world leader in tire technology, has joined forces with German automotive brand Opel to develop an innovative custom tire designed specifically for revolutionary Opel Experimental concept car. This collaboration between two brands showcases Goodyear's unwavering commitment to marrying exceptional design with cutting-edge automotive engineering.

Tire's unique features, including a custom sidewall, tread design, and compound, seamlessly complement the striking aesthetics of Opel Experimental concept, highlighting Goodyear’s dedication to delivering unforgettable design alongside this esteemed OEM.

Goodyear's pioneering expertise successfully integrated tire sidewall with Ronal rims featured on Opel Experimental, achieving aerodynamic efficiency synonymous with Opel's renowned cars. Through meticulous engineering, Goodyear has tailored tire's capabilities to enhance the vehicle's aerodynamic performance, resulting in great energy efficiency.

Goodyear has incorporated colored flakes into the tire’s compound for this special concept project, aligning with Opel's critically acclaimed Bold and Pure design philosophy. This innovative integration further enhances uniqueness and distinction of tire, adding an extra layer of aesthetics.

Laurent Colantonio, Goodyear’s Senior Director Technology Consumer EMEA, enthuses, "Opel Experimental concept provides perfect canvas to showcase Goodyear's design capability. This visionary car embodies Opel's commitment to extreme precision and high attention to detail, which resonate strongly with our own values. We are truly honored to have been chosen as partners for this exhilarating venture and to have the opportunity to craft a bespoke tire that perfectly complements this extraordinary concept car."

Opel Experimental featuring custom Goodyear tire will be presented to an international audience at the IAA Mobility in Munich (September 5 to 10, 2023).

First Glimpse of Stunning New Opel Experimental

• Forward looking: Opel Experimental gives an insight into the future of the brand
• Enlightening: Illuminated new Blitz sits proudly at the centre of the Opel Compass
• Attention to detail: Flush body surfacing, aero-efficiency and resource-conserving

After revealing the name of its upcoming concept car as the Opel Experimental just last week, the German brand has now offered a tantalising preview of the design study by releasing first images of the vehicle. The photographs reveal the extreme precision and high attention to detail of the Opel Experimental, which will show the future of the Opel brand with its more technical and extreme interpretation of the Bold and Pure design philosophy.

“Opel Experimental marks the start of a new chapter for our brand. It was designed to provide a tangible vision of where the Opel brand is heading. We will be revealing more details soon – so stay tuned,” said Opel CEO Florian Huettl.

One of the most eye-catching features teased by the images is the further development of the Opel Compass, the guiding element of Opel’s design philosophy. The new illuminated Blitz sits confidently at the centre of the compass in a new iteration of the Opel Vizor, the brand’s characteristic front fascia and technology hub. It is flanked by the elongated wing signature lighting on the horizontal axis while the illuminated centre crease adds further drama. A distinctive red-light graphic on flush body surfacing, devoid of unnecessary shut lines, suggests the repetition of the compass at the rear of the Opel Experimental.

Elsewhere, aerodynamic efficiency has long been a hallmark of Opel passenger cars and the vane-like construction of the eye-catching wheels indicate that the Opel Experimental will also share this attribute. The futuristic cues are continued on the interior with the profiled seat structure hinting at a sustainable, resource-conserving approach to the ergonomic seats that are typical for Opel vehicles.

Opel Experimental will celebrate its world premiere at this year’s IAA Mobility in Munich (September 5 to 10, 2023).

Opel unveils New Iconic ‘Blitz’ Emblem

• Bold: Sharpened, confident new ‘Blitz’
• Central: ‘Blitz’ forms key element of Opel Compass
• Prominent: New emblem to feature at the IAA Mobility in Munich

Today, Opel has revealed a new interpretation of its iconic emblem, the ‘Blitz’, which will feature on production vehicles as early as 2024. It will continue to form a central element of the Opel Compass, one of the main features of the Rüsselsheim-based carmaker’s exciting and critically acclaimed design philosophy, while simultaneously continuing to sit proudly at the centre of the Opel Vizor brand face. The lightning bolt – or ‘Blitz’ in German – is closely associated with electricity and is the ideal emblem to symbolise Opel’s approach to the era of electromobility.

“Our ‘Blitz’ is more relevant than ever before. It not only symbolises our commitment to the democratization of innovation and mobility but also conveys our commitment to becoming a fully electric brand in Europe by 2028. This year, we will already have 15 electrified models in our portfolio and can proudly say that Opel is electric,” said Opel CEO Florian Huettl.

“The ‘Blitz’ is the icon for our Bold and Pure philosophy. The sharpened, confident new ‘Blitz’, intersects the pure supporting ring, giving our iconic emblem a progressive, modern look. It is positioned proudly at the centre of our compass, which is our key graphic design principle. The compass is the backbone of our front, rear and interior design elements,” said Mark Adams, Vice President design.

The German carmaker will gradually roll out the new ‘Blitz’ across its product portfolio in the coming years with the first production vehicle set to sport the new look in 2024. However, Opel CEO Florian Huettl announced that the new emblem will feature prominently this year already. “The IAA Mobility is one of the biggest motor shows in the world and therefore the perfect location to proudly introduce a large, international audience to our new ‘Blitz’. Furthermore, we also have a surprise planned. Visitors of our presence in Munich will be thrilled,” he said.

Opel with Three World Premieres at IAA Mobility 2023 in Munich

• Innovative, emotional, pioneering: Outlook on the future of brand and design
• Opel goes electric: First appearance for brand’s new battery-electric bestseller
• Right in middle: Opel to present brand and models at summit and in city

IAA Mobility is one of largest mobility events in world and Opel is right in middle of it this year! From September 5 to 10, 2023, brand with the Blitz will be showing in Munich what electrified and, above all, electrifying mobility means. In middle of city, Opel is presenting three world premieres. Emotional, electric and therefore locally emissions-free, they provide a meaningful outlook on future of brand and exciting design of  next generation of vehicles.

Opel CEO Florian Huettl: “Majority of our models are already electrified today. At the same time, with our plug-in hybrid models from new GSe sub-brand, we are demonstrating how highly dynamic driving fun can be combined with responsibility. All this is just the beginning on our way to becoming a fully electric brand in Europe from 2028. At IAA Mobility in Munich, we will be showing how Opel is making electromobility tangible for everyone and even more suitable for everyday use – and what the future of the brand will look like.”

Opel will make it easy for visitors to find out. First, tradition-rich brand will present itself at summit of  Munich trade fair. In addition, all interested parties and onlookers can also take a close look at the Opel world premieres in the heart of Munich city centre on Ludwigstrasse, very close to Odeonsplatz. Opel Astra Sports Tourer Electric will make its public debut. For the first time in its decade-long success story,  compact-class bestseller is driving fully electric, adding a particularly attractive variant to the broad, highly efficient Opel Astra powertrain portfolio. Germany's most popular small car of past two years is also at start as new Opel Corsa Electric – now even more efficient, with more power and more range than before. 

Third Opel world premiere at IAA Mobility remains a surprise for now. Just this much: Opel will make an inspiring, expressive statement for future! More information to come...

Designed for Success: Opel Astra Wins Red Dot Award 2023

• Visionary and full of character: Opel Astra takes award in “Product Design” category
• Expressive: Bold and pure design with Opel Vizor brand face
• Focussed on essentials: Fully digital and intuitive Pure Panel cockpit
• Serial winner: Opel Astra adds Red Dot Award to growing list of accolades

Opel Astra impresses at first sight – as a five-door model as well as Opel Astra Sports Tourer estate. A statement that the international expert jury of Red Dot Awards fully agrees with. Panel of experts, consisting of 43 judges this year, awarded compact class bestseller from Rüsselsheim Red Dot Award 2023 in "Product Design" category. This adds yet another award to Astra’s growing list of accolades. Among others, it has already won ”Golden Steering Wheel 2022” 1, was voted “FAMILY CAR of the Year 2022” 2, and independent expert jury of the "German Car Awards" (GCOTY) voted Opel Astra "German Compact Car of the Year 2023" 3.

“Our Bold and Pure design philosophy really shines in our latest generation Opel Astra. Like every new Opel model, Astra comes with expressive Opel Vizor brand face and combines innovative technology with emotional design. We also developed cockpit according to this principle. Fully digital Pure Panel can be operated intuitively and is focused on essentials,” said Opel’s Vice President Design Mark Adams.

Bold, pure, expressive: Opel Astra design stands out in compact class

Current Opel Astra not only thrills with its locally emission-free plug-in hybrid drives and soon as a fully electric Opel Astra Electric – it also stuns with clear, exciting lines without superfluous flourishes. Opel Vizor (new face of brand first seen on Opel Mokka and central exterior design element) follows Opel Compass where vertical and horizontal axes – sharp crease in hood and wing shaped graphic of daylight running lamps – intersect with Opel Blitz emblem in middle. Stretching across front, making new Opel Astra look even wider, Vizor also seamlessly integrates technologies such as the optional ultra-slim IntelliLux LED headlamps and front camera of Intelli-Vision system. Viewed from side, next-generation Astra looks especially dynamic thanks to pronounced forward rake of  C-pillar.

At rear, Opel Compass is repeated by centrally mounted Blitz, vertically aligned high-mounted brake lamp and tail lamps (energy-saving LED, as is all exterior lighting). Blitz emblem also doubles as latch for tailgate, which is made of state-of-art composite material. This technology is not only light in weight and rigid, it also allows precise execution of design details such as especially slim tail lamps.

Fully digital and fully glazed: Intuitively operated, focussed Pure Panel Cockpit

Same German precision and balance applies throughout the interior where a leap in time has taken place. Absolute highlight is the next generation of the Pure Panel. This expansive, digital cockpit (fully glazed depending on variant) features two 10-inch displays, integrated – together with the driver’s side air vent – in a horizontal format. Analogue instruments are consigned to history in new Opel Astra. Thanks to a shutter-like layer that prevents upward reflections in the windscreen, design dispenses with a hood over displays, which further enhances high-tech functionality and ambience.

Opel designers and engineers have taken great care to ensure that the driver receives all the necessary information and useful operating options, but is not burdened with superfluous data or functions. With physical controls reduced to minimum in form of finely crafted keys, Pure Panel achieves the optimum balance between digitisation and intuitive operation, detoxed of irritating visual stimuli and without the need for sub-menus. “Visual detox” is the keyword here. In combination with the high-quality and precisely designed AGR-certified ergonomic active seats,  Astra offers a modern feel-good atmosphere – inside and out.

Red Dot Award: Design highlights for over 60 years

Current Opel Astra generation expands the long line of Red Dot Award winners from Rüsselsheim. Numerous other Opel models and communication tools have already received the coveted award. As one of the world's largest design competitions, "Red Dot Award" has been recognising innovative design in the categories "Product Design", "Brands & Communication Design" and "Design Concept" for over 60 years. In 2023, expert jury evaluated products from 60 countries. This award is not conducted as a competition, but rather through an individual product test.

[1] AUTO BILD edition 45/2022 and BILD am SONNTAG edition 46/2022, category for “Best car up to €50,000”.

[2] “FAMILY CAR of the Year 2022” by AUTO Straßenverkehr, categories “Design” and “Technology” (up to €25,000).

[3] “German Compact Car of the Year” (compact class category, up to €30,000).

Vauxhall announces new simplified version line-up and enhanced pricing for Corsa and Mokka

• Corsa and Mokka move to Vauxhall’s new simplified version line-up
• Both vehicles now available in Design, GS Line, and Ultimate trims
• New simplified trim structure results in clearer choice of models for buyers
• Enhanced pricing across Corsa and Mokka of up to more than £3,000
• All Corsa-e and Mokka-e models remain eligible for the Plug-in Car Grant
• Corsa-e models receive a new sleek ‘e-toggle’ shifter as a 2022 model year upgrade  
• Corsa was UK’s best-selling car in 2021 and February 2022 YTD
• Customer ordering opens from 6 April with deliveries from Summer  

Vauxhall Corsa-e Ultimate

Vauxhall has updated both the Corsa and Mokka model ranges by introducing its new simplified version line-up as well as enhanced pricing making two of its most popular models more appealing than ever.  With orders open from early April, the revised Corsa model range will start from £17,340 OTR and the Mokka from £22,265 OTR, with first customer deliveries expected from August.   

The new range comprises of three versions: Design, GS Line and Ultimate:

Design – features Vauxhall’s ‘Bold and Pure’ styling and driver assistance tech

GS Line – combines striking sports styling, inside and out, with advanced comfort and convenience technology

Ultimate – combines an evolution of the GS Line styling with even more premium technologies

New three version line-up is designed to make it easier than ever for customers to choose the right version for them.

Easy to shop – simplified range structure comes with simplified price walks between versions making it easier to understand the value of each version

Strong specification - from entry level, including visual elements of Vauxhall’s new ‘Bold and Pure’ design language, including alloy wheels, classing-leading driver assistance technology and the new ‘Vauxhall Vizor’ brand face on the Mokka and Mokka-e.

Innovative technology at an affordable price – a number of versions have been substantially reduced in price (by up to £3,290) meaning that premium technology is even more accessible than before.

Both the Corsa and Mokka will now be available in Design, GS Line, and Ultimate trim specification, while the 100% electric Corsa-e and Mokka-e will be available in sporty GS Line and Ultimate variants.

New trim line-up has also enabled Vauxhall to streamline the overall number of Corsa and Mokka variants available to customers, making it more transparent to understand the differences between vehicles. The Corsa model range has been streamlined from 15 models to eight, while the Corsa-e has been reduced from three models to two. Mokka sees the version line-up reduced from 16 to 11, while Mokka-e will go from four to two.

Adam Wood, Marketing Director, Vauxhall, said: “We’ve introduced our new simplified trim structure to the Corsa and Mokka vehicle ranges. In doing so, we’ve not only made it easier for buyers to understand the key differences between various trims, but the models are now even better value thanks to a number of pricing enhancements.  The top-spec Corsa Ultimate has been reduced by more than £3,000 meaning that premium innovative technology is now even more accessible on one of Britain’s most popular cars.”

Vauxhall Corsa & Corsa-e

All-electric Vauxhall Corsa-e made up nearly one-in-seven of all Corsas sold last year and is now available in sporty GS Line and Ultimate variants. GS Line replaces previous SRi Premium variants, while Ultimate replaces previous Elite Premium models. Streamlining from previously three variants to two reflects the market demand for the Corsa-e, with customers preferring higher specification trim models.

Vauxhall Corsa GS Line

Corsa-e models will now come standard with Vauxhall’s e-toggle shifter already available on the Mokka-e, replacing the previous ‘cobra’ shifter. The new control allows drivers to select between reverse, neutral and drive, while a Brake (B) button allows drivers to increase energy recovery via the regenerative braking technology.

Vauxhall Corsa-e Ultimate: Interior with e-toggle shifter

Both GS Line and Ultimate Corsa-e models retain identical equipment and technology levels to their outgoing trims, with prices remaining the same. Corsa-e GS Line prices start £27,055 OTR after the current Government Plug-in Car Grant, while Ultimate models start from £29,660.

Importantly, all Corsa-e and Mokka-e models remain eligible for the £1,500 Government Plug-in Car Grant.

Vauxhall Corsa-e features a 50 kWh battery connected to a 136 PS (100 kW) electric motor and is capable of up to up to 222 miles on a single charge under WLTP testing. Supporting up to 100 kW rapid charging, an 80% charge takes just 30 minutes.

As part of its electric vehicle strategy, Vauxhall has worked to ensure Corsa-e variants are more cost efficient to own in the long run over petrol and diesel variants of the Corsa – helping owners offset the higher initial purchase price.

Corsa was the UK’s best-selling new car in 2021 with more than 40,000 models sold. From April, Corsa Design models replace previous SE Edition variants and feature the same equipment and technology, including Automatic Emergency Braking, Lane Keep Assist and Speed Sign Recognition, as well as Apple CarPlay and Android Auto and a 7-inch infotainment screen. Prices for Corsa Design variants start from £17,340 OTR, resulting in a £500 price reduction over the outgoing model.

Sporty GS Line replaces previous SRi Edition models and come with new 17-inch black wheels that replace previous 17-inch bi-colour wheels. GS Line features include climate control, rear parking sensors and black exterior styling.  New for GS Line models will also be Vauxhall’s efficient 1.2-litre (75PS) three-cylinder petrol engine, previously unavailable on SRi Edition models. This entry level powertrain means that the GS Line Corsa starts from £19,490 OTR.  Other GS Line versions see a £1,000 price reduction compared to before. 

Corsa Ultimate variants remain identical to the current Ultimate range, however, the pricing has been significantly enhanced so it now starts from £23,375 OTR – a £3,150 saving over the previous line-up.  The Ultimate comes with premium features such as adaptive cruise control, lane positioning assist, IntelliLux Adaptive LED Matrix lights, front parking sensors, panoramic rear-view camera, keyless entry, Alcantara trim and heated seats and steering wheel. 

Vauxhall Mokka & Mokka-e

Vauxhall Mokka Ultimate

Vauxhall Mokka was the first model to feature Vauxhall’s new ‘Vizor’ front end and Pure Panel interior – features since seen on all new Vauxhall models, including the All-New Astra. The 100% electric Mokka-e is available in GS Line and in Ultimate models, with both models priced equally to their outgoing variants.

Vauxhall Mokka Ultimate

As with Corsa-e, Vauxhall has worked to ensure the Mokka-e range achieves total cost of ownership savings for owners over its petrol and diesel counterparts.

Petrol and diesel Mokka range starts from entry level Design which is identical to outgoing SE Edition variants, but now also available with a 1.2-litre 130PS 6-speed manual and a 1.2-litre 130PS 8-speed automatic. With more choice of engines, the Mokka Design range starts from £22,265 OTR – identical to the outgoing SE Edition.  Standard features on the entry level Mokka include lane departure warning, lane keep assist, speed sign recognition, auto emergency braking, cruise control, automatic lights & wipers, high beam assist, LED headlights & tail lights, Pure Panel twin 7-inch screens and Apple CarPlay & Android Auto connectivity. 

GS Line models replace outgoing SRi Premium variants, with the equipment level reflecting customer demand in the sector. GS Line features include the striking two-tone styling with 18-inch bi-colour alloy wheels, black roof and mirrors and sports bodykit.  Climate control, keyless start and power folding door mirrors, rear parking sensors and the upgraded Pure Panel with 10-inch driver and 12-inch infotainment screens.  Mokka GS Line versions now start from £24,640 OTR – £1,500 lower than before. 

Ultimate models are now available with a 1.2-litre 130PS 6-speed manual option, previously unavailable on the trim, with the range starting from £28,825 OTR, with Mokka Ultimate range also upgraded with Alcantara seat trim.  Ultimate versions also include keyless entry and start, IntelliLux LED Matrix adaptive headlights, advanced park assist, blind spot alert, adaptive cruise control and lane positioning assist.

Updated Vauxhall Corsa and Mokka range will be available to purchase from April onwards. The entire Vauxhall passenger car range can be ordered entirely online via the Vauxhall Online Store.  The Vauxhall Online Store brings the brand’s showroom experience straight into the comfort of buyers’ homes. Customers can arrange a live video viewing of their vehicle via the Vauxhall Virtual Showroom and proceed to the Online Store to configure their vehicle, personalise finance payments, and place an order, all from the comfort of their home.

Opel to go fully electric, enter Chinese market and launch Opel Manta-e

Opel is opening the next chapter of its comprehensive electrification offensive: Tradition-rich German brand is currently not only expanding the electric model portfolio but will focus entirely on battery electric vehicles in Europe as of 2028. Opel will also enter the world's largest automobile market China – as a purely electric brand. Furthermore, legendary Opel Manta will celebrate its comeback as a purely electric car.

 Opel Manta-e concept

“As of 2028, Opel will only offer electric cars in our core market Europe,” said CEO Michael Lohscheller at the digital Stellantis EV Day 2021. “This clearly shows the commitment of the Opel brand to electric mobility. Future of the automotive industry is electric – and Opel is part of that. We are on a journey to reinventing Opel and transforming ourselves into a young, green and global brand,” Lohscheller added. “Opel is moving from cold to cool. We are heading towards a net zero CO2 future as CO2 is the new currency in our industry.”

In addition, the final decision to bring the Opel brand back to China has now been taken. More details will be published in due course. “We promised that Opel will go global – and we will deliver. China is the largest automotive market in the world and we are sure that we will grow profitably there. Chinese customers can look forward to our products and our emotional German brand," said CEO Michael Lohscheller.

Lohscheller also announced that Opel will reinvent the legendary Manta, after the tremendous feedback the brand received when presenting the Opel Manta GSe ElektroMOD. “The Manta is a real icon in our brand’s history and an inspiration for its future. We will bring a new Manta into serial production by mid-decade. Purely electric, of course,” said Michael Lohscheller.

Opel is in the middle of an extensive electrification offensive: Brand will already have nine electrified models on offer this year, and all models will also be available in electrified versions by 2024.

New Corporate Identity: Opel with New Image

• “New Opel“: Modern elements underline brand’s strength for innovation
• New Logo: Legendary Opel Blitz in fresh design
• New font: “Opel Next” is modern, expressive and consistent
• New colour: Neon Opel-yellow stands out and electrifies

Opel has a new look. Brand logo, which is now more finely drawn, the new "Opel Next" font and the bright Opel yellow signal the brand's innovative strength. The goal: to be even more modern and courageous in appearance. Opel has always stood for the democratization of innovation and mobility. "New Opel" now expresses this spirit with its fresh corporate identity.

Opel GT X Experimental

Journey into the future began with the Opel GT X Experimental. Study already showed the new Opel Blitz as the emblem on the vehicle. Distinctive signature line was in bright neon yellow – this has now become the Opel yellow of the renewed corporate identity. With the Opel Mokka, the Rüsselsheim-based manufacturer then presented the first production car with the new Opel face – the Vizor – and the upcoming cockpit design – Pure Panel.

Opel is now presenting further elements of its new appearance in detail: new logo, new font, new colour – "New Opel". In the first half of 2021, everyone will be able to experience the new look around the new Opel Crossland and the all-new Opel Mokka. They will be the first production cars in the new design. With their modernity, they fit perfectly into the world of today and tomorrow.

“We are confident, young-minded and inclusive. In this new era Opel is taking inspiration from progressive, ‘cold to cool’ Modern German culture and re-emerges bold, pure and contemporary. This is the expression of our new brand identity and absolutely represents our exciting new product line-up,” says Xavier Duchemin, Managing Director Marketing, Sales & Aftersales at Opel.

New Opel design focuses on the essentials, dispensing with frills and distracting elements. It thus reflects the precise German design philosophy of the brand – bold and pure. With the focus on the Blitz, the ring in the new brand logo is slim. A word mark serves as a strong basis for the logo. The new font with the name “Opel Next” is also light, powerful, modern and clear. It contains three different versions: light, regular and bold. These fonts harmonize perfectly and ensure a consistent message. The new Opel yellow symbolizes electricity, the new fuel in the electric age. Colour electrifies, imprints itself and thus creates an unmistakable identity.

“A new era needs modern brands and modern brands need a clear design. With the new brand elements, we are expressing our claim to be distinctive, progressive, open to the new and open to the future,” explains the global Head of Marketing at Opel/Vauxhall, Patrick Fourniol.

New appearance will be reflected in all areas – from products to marketing and sales. It will be rolled out across all communication channels and areas.

New image was developed in collaboration with the VELOCITY McCANN agency, and the new “Opel Next” font together with Monotype.

!NEW! Opel Zafira Wins “autonis” Design Prize

• “Best design newcomer of 2016”: Opel Zafira triumphs in van category
• “Cost-effectiveness star”: Opel wins “Car Connectivity Award”
• Huge interest: 50,800 readers of auto motor und sport and CHIP have voted

New Opel Zafira received 36.3 percent of the votes and won its category comfortably

autonis – Best design newcomer of 2016: Karim Giordimaina (center), Director Interior Design, accepted the award for the new Opel Zafira from auto motor und sport editor-in-chief Jens Katemann (left) and his deputy Birgit Priemer

New Opel Zafira is already a star despite only having celebrated its start of regular production recently. Opel’s traveling lounge impressed the readers of magazine auto motor und sport and won the readers’ choice award “autonis – Best design newcomer of 2016”. 36.3 percent of the 18,300 auto motor und sport readers who participated in the online vote chose the Zafira, making it the most beautiful van in its class. Furthermore, Opel was the “Cost-effectiveness Star”, thus winning the “Car Connectivity Award” presented by auto motor und sport and computer magazine CHIP.

“Zafira’s success is further confirmation for our design philosophy ‘sculptural artistry meets German precision’,” said Karim Giordimaina, Director Interior Design at the award ceremony in Stuttgart on Thursday evening. “I am especially happy that the completely redesigned instrument panel and simplified cockpit are so well received.” Elegant interior design of the brilliantly connected Opel traveling lounge allows the driver and passengers a perfect forward visibility. All important functions such as display and operating buttons can easily be reached by the driver.

Most important newcomers of the last twelve months are eligible in the autonis awards. In total, the readers can choose between 115 passenger car models in ten different categories. The rules are simple: Every participant has four votes – two for positive and two for negative scores. The results are made up of these scores. If, for example 20 percent vote for model A as the car with the best design and five percent decide that the same model is a complete flop it gets an overall score of 15. The Zafira achieved a positive score of 36.3 whereas its closest rival came in well adrift with a score of 17.4.

Popular: Opel offer high-tech at low prices

Elsewhere, auto motor und sport and CHIP asked their readers to cast their votes for the third time. 80 potential winners and many exciting products were divided into eleven categories. The initiators of the “Car Connectivity Awards” decided to create a new category for this year’s edition – the “Cost-effectiveness star”. Around 32,500 readers and users of online media came to the result that Opel leads the way in this category and offers innovative technology at a reasonable price.

Cost-effectiveness star: auto motor und sport editor Dirk Gulde (left) and CHIP Magazin editor-in-chief Josef Reitberger (right) present the “Car Connectivity Award” to Dr. Peter Heitkämper (center), Senior Manager Infotainment & Telematics at Opel.

“Large number of participants shows just how important connectivity has become for car owners,” said Dr. Peter Heitkämper, Senior Manager Infotainment & Telematics at Opel on the occasion of the award ceremony held in Stuttgart. “Award confirms our approach of offering state-of-the-art technologies such as IntelliLink infotainment systems and our personal connectivity and service assistant Opel OnStar at fair prices, thus making them available to a broad audience.”

Fully connected: Latest generation Radio R 4.0 IntelliLink is compatible with Apple CarPlay and Android Auto and enables comprehensive access to numerous smartphone functions.

Latest generation Radio R 4.0 IntelliLink, which comes as standard as of the Edition trim level in the new Opel MOKKA X for example, is compatible with Apple CarPlay (Apple iOS 8 / iPhone 5 or higher) and Android Auto (as of Android 5.0 Lollipop) and enables comprehensive access to numerous smartphone functions. Furthermore, the optional personal connectivity and service assistant Opel OnStar is available. It turns Opel vehicles into entertainment hotspots.