- Opel out in force at Bologna Motor Show with its new urban ADAM
- First Opel model to enter fashion-led A-segment
- Order books open with Bologna configurator going live
- Opel brings style to Show with “ADAM & Glamour” event at Opel booth
Opel at the 37th Bologna Motor Show
Opel celebrated the Italian premiere today of its all-new ADAM at the
Bologna Motor Show ( 5-9 December, 2012) with a high profile stand
dedicated to its new chic, urban champion of individualization. The
booth is located in a central position near the Fiera Bologna Service
Centre and reflects the importance of the Italian market for the new
chic, urban small car.
ADAM’s modern, bold and colorful look together with its almost
unlimited potential for customization makes virtually each and every
ADAM unique. Nine ADAMs are on show: all are completely different with
their own unique trim, decor and exterior colour combinations. This once
again underscores ADAM’s huge individualization potential. ADAM
combines trendy design with the all-new Opel IntelliLink infotainment
system that allows its owner to integrate his/her smartphone in the car, making
ADAM the best connected small car. Its compact size means that ADAM is
highly appealing to the Italian market and it has been designed
especially for younger people or those who are young at heart.
With the debut of ADAM in Italy, Opel not only strengthens its
product portfolio there but also satisfies the demands of Italian
customers who are increasingly purchasing A and B segment models. To
date, Opel’s offer in the A segment was the Agila - a car positioned as a
minivan, flexible and functional for an active urban life. With ADAM’s
3.70 meter length, this range has been now been expanded with a solution
positioned in the middle of the segment, also covering the growing
fashion led Italian market.
ADAM’s innovative design is combined with premium quality and
innovative technologies, such as the IntelliLink system, the latest
generation Advanced Park Assist II (APA 2), the Side Blind Spot Alert (SBSA) and power steering
with the “light touch” CITY mode.
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| Opel ADAM - IntelliLink system |
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| Opel ADAM - CITY mode and heated steering wheel buttons |
The fashion led A segment where ADAM is positioned will continue to
grow in the next few years, according to experts. Since 2000, sales of
stylish cars of the A-segment (around 3.70 m length) have risen by
around 30 percent and of B-segment luxury oriented cars (around 4.00 m
length) by over 110 percent. In 2011 nearly 630,000 units of these
trendy cars were registered in Europe, versus 450,000 in 2008. With
ADAM, Opel intends to conquer the growing small car market. The demand
for small cars is particularly strong in Italy. In that sense Italy may
well become ADAM’s top market.
ADAM in a nutshell
Small but with broad shoulders, ADAM measures almost 3.70 meters in
length and 1.72 m in width (excluding mirrors). While the chic
three door is perfect for urban environments, its driving dynamics
including chassis and steering deliver fun and agility in all
situations. ADAM’s cabin has space for up to four people and provides
its passengers and the driver with a premium atmosphere.
The Opel ADAM also offers premium technologies from upper segments
such as the new IntelliLink infotainment system which integrates the
owner’s smartphone in the car (Android and Apple iOS). Other features
that make ADAM perfect for urban environments are the new generation
park assist system that automatically parks the car, the side blind spot
alert and power steering including a “light touch” CITY mode.
Prices for the entry level ADAM combined with a 1.2 l 51 kW/70 hp
gasoline engine start at 11,750 euro in Italy (recommended retail price
including VAT). Premium technologies and customization options can
additionally be selected. For example, the IntelliLink infotainment
system is offered as an extra for just 300 euro. The starlight headliner
with 64 LEDs can be ordered for the same amount, giving the driver the
illusion of being under a starlit night sky.
Order books open with “Touch and View” configurator
ADAM arrives in Italian dealerships by early 2013. In other European
countries there’s been a great deal of interest shown in the new Opel A
segment car. Latest data shows that both potential and real customers
have already entered around 80,000 different combinations using
Opel’s web based configurators.
Bologna is also the venue where ADAM’s Italian order books will be
opened. Thanks to the technology of the “Touch and View” configurator
system, customers will be able to configure their own ADAM. Instead of
just standing in front of a screen, the customers configure their car by
physically touching the cars at the
Bologna Show booth. In that sense
the visual experience offered by the configurator will be enriched by a
real time touch experience.
The configurator springs into action when various sensitive spots
along the car are touched. These spots are also visible and accessible
on the configurator display.
ADAM & Glamour
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| Opel ADAM GLAM |
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| Opel ADAM SLAM |
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| Opel ADAM JAM |
A special event was hosted during the Bologna Motor Show entitled
“Glamour & ADAM”. The event was designed to illustrate the three
trim worlds ADAM GLAM, ADAM SLAM and ADAM JAM. The Opel stand was turned
into a catwalk where fashion models were asked to pose for photos for
an artistic interpretation of the 3 different styles associated with the
3 ADAM versions: ADAM GLAM (Elegant), ADAM SLAM (Sporty) and ADAM JAM
(Funky). Visitors had the chance to be photographed together with the
fashion models in line with their individual stylistic tastes. A
selection of the photos is then posted on the ADAM & Glamour
website.
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| Opel ADAM SLAM with OPC Line Pack |
The 37th Bologna Motor Show which has been included in
this year’s OICA calendar is being held in Bologna Fiere and runs until 9
December. Doors opened to the press and industry representatives on
4 December. The general public is admitted on 5 December. At last
year’s motor show more than 856,000 visitors were recorded – a seven
percent increase on 2010.
