Seating with Seal of Approval: Opel Honoured for Back-friendly Seats

• Back friendly seating à la Opel: Aktion Gesunder Rücken e.V. (AGR) awards manufacturer for long-standing commitment to back health
• AGR debut: 2003 Signum was first Opel with ergonomically certified seats
• More than just seats: Entire vehicle concept of Opel Meriva awarded AGR seal of approval
• Today’s Opel Grandland and Opel Astra: Intelli-Seats and ergonomic active sports seats with numerous adjustment options as well as massage and ventilation functions

Relaxing and healthy seating has a long tradition at Opel. Opel drivers and passengers of all sizes have been able to enjoy particularly back-friendly seating in models bearing the ‘Blitz’ emblem for more than 20 years. The brand is synonymous with seats that integrate drivers and passengers comfortably, safely and sportily into the respective Opel model. Opel has now been recognised by Aktion Gesunder Rücken e.V. (AGR) (Campaign for Healthy Backs) for its decades of continuous commitment to back health and relaxing seating. The experts for healthy seating presented the award to Opel representatives at the Adam Opel House at the company's headquarters in Rüsselsheim.

This long-standing commitment continues in Opel’s current models, such as the compact class bestseller Opel Astra and the Opel Grandland, the manufacturer demonstrates that ergonomically excellent seats promote health and increase road safety. The ultra-modern Intelli-Seats and active sports seats offer numerous adjustment options and combine this with comfort details from multi-level seat heating to massage functions and ventilation. The motto: Take a seat, enjoy the drive and get out again after hours in a relaxed manner. However, the triumph of ergonomically valuable seating at Opel began more than 20 years ago, or more precisely, in 2003 with the first AGR seal of approval for the Opel Signum.

Good for the back: AGR-certified Ergonomic Seats from 2003

Relaxed travelling not only increases the well-being and safety of passengers, it is also an important health factor. The ‘right’ seat is not only comfortable, it also supports the occupant’s back. Opel has a pioneering role amongst volume manufacturers in this area for a long time. The company was the first automaker to offer back-friendly seats in the mid-size class in 2003, with the first AGR seal of approval for the Opel Signum. The experts for healthy seating awarded the 18-way electrically adjustable, multi-contour driver‘s seat in the Opel Vectra/Opel Signum their seal of approval.

From this moment on, the ergonomically superior seats set off on their road to success. In 2008, the standard comfort seats in the Opel Insignia offered generous adjustment setting ranges – 65 mm (electric) for height and 270 mm longitudinally – achieving absolute best marks here. The premium driver’s seat was AGR certified. 

And in 2012 the Opel Meriva MPV was the first series production car to receive the coveted AGR seal of approval for its overall ergonomic concept: FlexDoors with an opening angle of 84 degrees, FlexSpace system, AGR-certified ergonomic seats and the FlexFix bicycle carrier.

Opel also made the especially back-friendly seats available in the compact class. For the first time, the AGR-certified premium ergonomic seats in the Opel Astra generation introduced in 2015 were not just multi-adjustable in height, longitude and tilt, they were also optionally available with further comfort features such as massage, ventilation and memory function. And there is also a comfort plus for the second row: seat heating is not only available for both front seats, but also for the outer rear seats.

Seating comfort at its best: Active Sports Seats in Opel Astra, Intelli-Seats in Opel Grandland

Opel is continuously developing the seats recognised by the Aktion Gesunder Rücken e.V. and enriching them with innovations that make driving even more relaxed and healthier. The various seats in the latest Opel Astra generation and in the top-of-the-range Opel Grandland SUV offer seating comfort at its best.

Opel Grandland’s Intelli-Seats are characterised by a special recess running down the middle of the seat, which is inspired by the saddles of racing bikes and reduces pressure on the tailbone. The patented Intelli-Seat ergonomic feature ensures relaxed driving comfort even on long trips. And the optionally available extendable thigh support also increases the seat surface and gives occupants with long thighs more seat contact. The optimal hold in the pelvic area is supported by the electro-pneumatically adjustable lumbar support in height and length.

At the same time, the workmanship and features of the seats not only testify to high quality – the covers of the Intelli-Seats are also made of recycled and thus sustainable fabrics, thus taking into account Opel's ‘Greenovation’ approach. This also applies to the ergonomic active sports seats in the Opel Astra and Astra Sports Tourer, which are also certified by Aktion Gesunder Rücken e.V. Their covers are made of the mono-material ReNewKnit™. It conveys the high-quality look of suede, and it is 100 per cent recycled and recyclable. This reduces the CO2 footprint and avoids waste.

For those who want to enjoy even more seating comfort in the Opel Grandland and Astra models, they can opt for the Nappa leather upholstery, for example – in the Opel Astra in combination with ergonomic active sports seats and in the Opel Grandland with the high-end Intelli-Seat Pro. 

Opel has further developed this ergonomic seat and equipped it with new comfort features. For the first time in the Grandland, it has adjustable side cushions. The two air cushions housed in the cheeks of the backrests improve lateral support and can be adjusted according to personal preferences. In addition, the driver and front passenger seats offer ventilation as well as various massage programmes and many more features. The Intelli-Seat Pro represents the current high-end seat in the Opel portfolio in terms of comfort and individual adjustment options.

Designed in Germany: How All-New Opel Astra Arouses Emotions

• Bold and pure design turns all-new Opel Astra into brand design statement
• Precision in every detail conveys highest quality, inside and out
• All-digital Pure Panel cockpit focuses on essentials

All-new Opel Astra

All-new Opel Astra with its pure and bold design aims to convey high quality in every detail. Sixth Astra generation, which celebrated its world premiere in September, is designed to arouse emotions and achieve the “must-have” effect at first sight. Design and development teams, around 50 per cent of whom are women, set out to make the German carmaker’s new compact model a real “designer piece”, inside and out. 

Bold and pure: All-New Astra reinterprets Opel design philosophy

All-new Opel Astra looks dynamic thanks to the pronounced forward rake of the C-pillar

Following Opel Mokka, Crossland and Grandland SUVs, the new Astra also features the Opel Vizor. New face of the brand and the central exterior design element follows the Opel Compass where the vertical and horizontal axes – the sharp crease in the hood and the wing shaped graphic of the daylight running lamps – intersect with the Opel Blitz emblem in the middle. Stretching across the front, making all-new Astra look even wider, Vizor also seamlessly integrates technologies such as the ultra-slim IntelliLux LED Pixel headlamps. Viewed from the side, the next-generation Astra looks especially dynamic thanks to the pronounced forward rake of the C-pillar.

All-new Opel Astra: Ultra-slim IntelliLux LED Pixel headlamps

At the rear, the Opel Compass is repeated by the centrally mounted Blitz, the vertical high-mounted brake lamp and the tail lamps (energy-saving LEDs, as is all exterior lighting). Blitz emblem also doubles as the latch for the tailgate.

At rear, Opel Compass is repeated by centrally mounted Blitz, vertical high-mounted brake lamp and tail lamps

“German design is for me the simplicity, the pureness and the technical elements in combination”, says Ilka Höbermann. “It is sometimes difficult to keep this pureness and then add the boldness. It's always all about the harmony and the right balance.” Result is a successful mix of clear and emotional styling that makes the all-new Opel Astra stand out from the crowd of compact class models. Characteristic look is underlined by the new metallic paint. “Team developed a super-fresh and modern yellow that adds some juiciness and boldness to the car”, adds the designer.

Cockpit of the future, realised today: All-digital Pure Panel

Right balance for the all-new Opel Astra was particularly important to the Colour and Trim design team, especially for the interior. “We had to think out of the box to find the best solutions for these materials. You have a really high diversity of different colours, textures, graphics and patterns. To bring them all together, this actually the big challenge. It is like a big puzzle. You combine different exciting materials to achieve nice contrast or balance”, explains Ilka Höbermann.

All-digital Pure Panel

Result of this process represents a leap forward in interior design and comfort for the brand. Fully digital cockpit combines two 10-inch widescreen displays and the side air vents for the driver under the horizontally stretched and, depending on the variant, fully glazed surface. Analogue displays are a thing of the past in the all-new Opel Astra. A fully functional, high-tech design that combines style with cutting-edge technologies. Opel Astra drivers and passengers look at the precise glass optics of the Pure Panel and can intuitively operate the new man-machine interface – “visual detox”.

Ultra-modern cockpit is designed to convey an atmosphere in which passengers feel secure. Accents such as the finely crafted controls, reduced to a minimum, and infotainment frames and surfaces in a matt aluminium bring a “big value to the all-new Opel Astra”, says Ilka Höbermann. “They can be just beautiful, they can have a functional aspect and they can even make you smile sometimes.” Every detail – from the Opel Blitz in the centre of the steering wheel to the fabrics and stitching on the AGR-approved ergonomic seats (also available in Alcantara or Nappa leather) – bears the unique signature of Opel's Colour and Trim designers.

!NEW! Opel Exclusive Debuts in Geneva: Your Car, Your Choice, Your Color

Make it yours: New Opel Exclusive program will allow customers to choose from an unlimited amount of colors for their new Insignia.

• New level of personalization: New Opel Exclusive concept presented at Geneva Motor Show
• Unlimited choice: Customers can now stand out with the color of their choice
• Additional options: Exclusive wheels, leather options and design details available
•   Style and profile: 4K digital showroom to configure and share

When Opel launched the ADAM in 2013, it not only marked the introduction of a new small car to the market – it also tapped in to the increasing demand for more personalization and individualization. 

Ever since then, the company has been looking into extending this service and introducing a program that allows a growing amount of customers to configure their car according to their own personal taste. With the introduction of the new Opel Insignia, the Rüsselsheim-based carmaker will offer a new level of individualization called Opel Exclusive. In a first step, it will provide Opel Insignia buyers with an unlimited choice of colors and a selection of alloy wheels. Later, customers will also have access to an assortment of leather options and other design details that will enable them to create a car that stands out from the crowd and reflects their personal choice.

Selecting the perfect color for a new car can sometimes prove to be more difficult than first meets the eye. The red offered by the carmaker might be too dark, the blue too light or the green tone too close to mint according to personal taste. Therefore, customers sometimes have to accept a compromise when purchasing the car they really want. Opel will be the first volume manufacturer to introduce a solution for this conundrum with the launch of the Opel Exclusive program during the Geneva Motor Show. However, despite the name maybe suggesting otherwise – Exclusive does not mean elitist or only accessible to a select few. Instead, the name reflects Opel’s desire to give customers the chance to create something that is exclusive to their own personal taste, enabling them to reward themselves via personal expression in a way that adds value for them.

“Opel Exclusive almost knows no limits. Individualized colors, customizable design details and inimitable comfort features help you create the Insignia of your choice and exactly how you want it. Literally unique to you,” said Opel CMO Tina Müller.

Stand out from the crowd with your exclusive color

When customizing their new Opel Insignia, Opel Exclusive customers can choose from up to 15 pre-defined colors ranging from Electric Yellow to Pure Black or from Scorpio Grey to Power Blue. These are available in addition to the regular colors and solely available to Opel Exclusive clients. However, this is by no means all. Customers looking for even more individualization can create their own color no matter whether it is the shade of their favorite silk tie or the color of the eyes of a loved one. 

The Opel experts will match the color when a sample is provided so that everybody can have a car in their preferred color.

With the choice of color made, Opel Exclusive customers can add a further level of customization by selecting what they want the paintwork to say about them. Opel will offer three distinctive finishes. The tri-coat paint finish is an innovative mixing ratio. It owes its intensive and smooth appearance to the three-layer coating. The metallic paint finish reflects more incident light, which gives the paint its sparkling shine. And the pearl paint finish dazzles with fine layers of crystals embedded in the paint finish that help bring out an exceptionally natural pearly shine.

In addition to the choice of color and paint finish, Opel Exclusive will also offer a selection of four new and exclusive alloy wheels to help customers create their own unique car. Ranging from 18 to 20 inches, the wheels bring a new level of pure dynamism to the Insignia with their breathtaking design. Additionally, going forward Opel will offer a range of exclusive leather options and decorative design elements so that customers can customize the car even further.

New digital showroom to configure and share

As part of the Exclusive program, Opel will also be exploring new digital solutions such as showroom images in 4K, an ultra-high definition resolution, and augmented reality to allow customers to easily experience their new vehicle in amazing definition while enjoying an immersive experience. The focus is on creating state-of-the-art digital experiences following the mobile first principle and allowing customers wherever they are to experiment when configuring their own personal car. Once they have configured the car of their dreams, potential buyers can then share their ideas with their social media network.

Opel Insignia buyers will be able to use the Exclusive program to personalize their car as of this summer. Prices will be communicated closer to the official market launch.

!NEW! European Invasion: Holden Astra and Cascada Launch

• Holden launches European-sourced Astra GTC, Astra VXR and Cascada convertible
• Astra available in performance focused 1.6L turbo and 2.0L turbo engines
• Cascada convertible introduced with a Special Launch Edition 

2015 Holden Astra GTC Sport 

2015 Holden Astra VXR

Holden’s introduction of the stylish and sporty Astra alongside the elegant Cascada convertible marks the beginning of an exciting product onslaught by Holden, promising to deliver 24 major vehicle launches and 36 powertrain combinations in the next five years.

2015 Holden Cascada Convertible

The European manufactured Astra and Cascada are both designed and engineered in Germany, at Opel’s Russelsheim base, and exhibit the exceptional build quality and refinement synonymous with European cars.

Engineering integrity and the promise of outstanding road performance is ensured after long, demanding validation testing - 10,000kms of which for VXR was completed at the iconic mecca for all driving enthusiasts; the Nurburgring Nordschliefe track.

Holden’s Executive Director – Sales, Peter Keley, said Astra and Cascada would act as aspirational, halo vehicles to Holden, and Holden Dealers were excited to finally take delivery of the cars.

“Astra and Cascada exhibit all the hallmarks of premium European manufactured cars.  Both are visually stunning with great road presence and exceptional build quality.” Mr Keley said.

“We are confident these are the right cars for Australia, giving buyers a vehicle to aspire to own and this is something echoed by our Dealers.

“Dealers nationwide have expressed interest and excitement in Astra and Cascada and are looking forward to getting their hands on them.”

ASTRA

The Holden Astra nameplate became a firm favourite with Australian drivers and resonated with those looking for European performance when it was first launched in 1996.  The refreshed 2015 Holden Astra is introduced in GTC and GTC Sport trim levels in addition to the ultra-sporty VXR, exuding exceptional road presence and a stylish, unmistakably European design.

ASTRA GTC AND GTC SPORT

2015 Holden Astra GTC Sport 

Astra GTC and GTC Sport are stylish, progressive looking sports hatches that effortlessly blend drive comfort with a sports look and feel.  Both come equipped with a lively 1.6 litre turbocharged engine coupled with a responsive six-speed manual or automatic transmission. 

The automatic transmission is accompanied by active select and when combined with the 1.6 litre turbo engine provides 125 kW power and 260 Nm torque, ensuring an exciting and engaging driving experience.  In the even sportier, manual transmission, Astra offers an increased 147 kW power and 280 Nm torque, targeted at those wanting a more dynamic drive.

The European engineered Astra comes with a high-tech HiPerStrut front suspension to offer improved handling characteristics and direct steering response.  With a shortened spindle length and reduced kingpin inclination, Astra’s HiPerStrut helps prevent the torque steer so often seen in powerful front-wheel-drive cars.

Sportec bolster sports seat (leather appointed in GTC Sport)

Inside Astra GTC and GTC Sport the European design and engineering excels with Sportec bolster sports seat (leather appointed in GTC Sport) and the award winning Holden MyLink infotainment system taking centre stage.  The MyLink system comes with a seven-inch colour screen display, integrated Pandora®, Stitcher™ and TuneIn Radio apps as well as satellite navigation.

2015 Holden Astra GTC Sport - MyLink system comes with a seven-inch colour screen display, integrated Pandora®, Stitcher™ and TuneIn Radio apps as well as satellite navigation.

In addition to the impressive list of features already available on Astra GTC, GTC Sport adds 19-inch alloy wheels, alloy sports pedals, leather sports seats and a sports body kit to earn the ‘Sport’ name it proudly bares.

ASTRA VXR

2015 Holden Astra VXR

Sitting at the top of the Astra model range, Astra VXR is the ultimate ‘hot hatch’, boasting a 2.0 litre turbocharged engine which is able to unleash 206 kW of power and a staggering 400 Nm of torque.  Brembo front brakes provide a security net to accompany the Astra VXR’s unbridled power, in addition to electro-hydraulic steering for a direct, engaging steering feel, allowing drivers to put the car precisely where they want it.

Astra VXR is a ‘no holds barred’ sports hatch that is as at home on track as in the city.  Key to its versatility is the acclaimed FlexRide tuning system which allows drivers to choose from three pre-configured ride settings according to their environment: 

• Standard – all-round performance with comfort
• Sport – stiffer chassis, improved agility and more direct steering
• VXR – more direct steering, more responsive throttle, and tuned for maximum performance

Supporting Astra VXR’s impressive dynamic setup is its unmistakable appearance and superior road presence.  VXR wears 20-inch alloy wheels, coupled with VXR sports body kit, alloy sports pedals and VXR steering wheel.

2015 Holden Astra VXR - Eight-way adjustable VXR leather appointed sports seats with power bolsters and lumbar support for both driver and passenger.

Like its calmer siblings, VXR is well equipped inside too.  As well as offering the same MyLink infotainment system as GTC and GTC Sport, it also shows off eight-way adjustable VXR leather appointed sports seats with power bolsters and lumbar support for both driver and passenger. 

CASCADA

2015 Holden Cascada Convertible

Setting a new benchmark in attainable luxury, Cascada is an elegant, yet responsive, full size four-seat convertible designed for beachside cruising and the open road.

Formally known as Astra Convertible, Cascada has established a name in its own right with its ability to appeal to a completely different type of buyer.

Cascada will be available in two guises from launch; Cascada and a special Cascada Launch Edition, of which only 50 units will be available.

CASCADA

Cascada comes with a versatile 1.6 litre turbo engine, which when coupled with its smooth six-speed automatic transmission, delivers an easy and enjoyable driving experience, on urban and regional roads.

Dynamically, Cascada has been engineered with strength and rigidity in mind, ensuring drivers get the perfect balance between solid cornering performance and the freedom associated with driving a convertible.

Stunning exterior design is complimented with 18-inch alloy wheels and a secure, triple-layered acoustic power hood able to be retracted in just 17 seconds whilst on the move at speeds of up to 50kph.

Cascada’s perforated leather appointed seats and intuitive MyLink infotainment system provide a luxurious touch on a flexible, four seat interior design.

2015 Holden Cascada Convertible - Perforated leather appointed seats and intuitive MyLink infotainment system

CASCADA LAUNCH EDITION

A limited number of just 50 special, Cascada Launch Edition vehicles will be available to celebrate the return of the convertible body style to the Holden range.

Cascada Launch Edition dials up the luxury even more by adding premium Nappa leather appointed and ventilated front seats and a leather sports steering wheel.  There is also significant differentiation on the car’s exterior with 20-inch alloy wheels, Adaptive Forward Lighting (AFL) and Bi-Xenon headlamps with LED DRL’s (Daylight Running Lamps).

SERVICE

Holden’s commitment to delivering excellent customer value extends beyond the purchase of Astra and Cascada, with the recently launched and ground-breaking Holden Lifetime Capped Price Servicing (CPS) program.

And with Holden’s extensive dealer network offering Australia’s largest CPS program Astra and Cascada buyers get peace of mind with transparent service pricing for life.

Astra and Cascada will go on sale 4 May 2015 and are available in a wide range of exterior colour choices to suit a range of personalities.

PRODUCT DETAILS

ASTRA

Astra GTC and GTC Sport colours Summit White Power Red Carbon Flash Black* Sunny Melon Yellow Buzz Blue* Silver Lake*

Astra VXR colours Summit White Power Red Carbon Flash Black* Sunny Melon Yellow Arden Blue*

^*Prestige paint at $550 premium

GTC

• 1.6 litre SIDI turbo engine
• Six-speed manual / six-speed automatic transmission
• Dual front, side and curtain airbags
• ESC and ABS
• Hill start assist
• 18-inch alloy wheels
• 17-inch steel space saver spare wheel
• Cloth Morrocana sports seats with Sportec bolsters
• Satellite Navigation
• Air conditioning with particle filter
• Electric Power Steering (EPS)
• Front and Rear Park Assist
• ISOFIX child seat anchorage system (two positions)
• Auto headlamps
• Projector headlamps (halogen)
• Rain sensing wipers
• Start/stop (MT only)
• Leather steering wheel
• Enhanced multi-function display (one colour) with:
  • Vehicle information menu
  • Trip information menu
  • Fuel economy menu
  • Warning/messages
• Holden MyLink Infotainment System with seven-inch colour screen display
• Integrated apps
  • Pandora
  • Stitcher
  • Tune In Radio
• DAB digital radio
• Single CD player with MP3 capability
• Universal hands free with Bluetooth phone
• Bluetooth® audio streaming, USB and auxiliary input jack

GTC Sport (above GTC)

• 19-inch alloy wheels
• LED tail lamps
• Perforated leather appointed Mondial trim
• Eight-way adjustable driver seat with power lumbar control
• Heated front seats
• Alloy sports pedals
• Dual zone climate control
• Leather sports steering wheel
• Sports body kit (front bumper lower spoiler edge, rear bumper lower spoiler edge, rocker moulding)
• Electric park brake

Astra VXR

• 2.0 litre turbo engine
• Six-speed manual transmission
• Dual front, side and curtain airbags
• 20-inch alloy wheels
• Performance brakes – Brembo front calipers, front and rear cross drilled rotors
• Alloy sports pedals
• FlexRide with continuous damping control
• Electro-hydraulic power steering
• Start/stop
• Rear park assist
• ISOFIX child seat anchorage system (two positions)
• Sports performance chassis
• Tyre pressure monitoring system
• ESC and ABS
• Auto headlamps
• LED tail lamps
• VXR roof spoiler
• VXR sports seats
• Perforated leather appointed Nappa trim
• Eight-way adjustable heated driver and front passenger seat
• Power bolsters and power lumbar – driver and passenger seats
• Satellite navigation
• VXR Leather steering wheel
• VXR floor mats
• Dual zone climate control
• Enhanced multi-function display with:
  • Vehicle information menu
  • Trip information menu
  • Fuel economy menu
  • Warning/messages
• Holden MyLink Infotainment System with 7” colour screen display
• Integrated apps
  • Pandora
  • Stitcher
  • Tune In Radio
• DAB digital radio
• Single CD player with MP3 capability
• Universal hands free with Bluetooth phone
• Bluetooth® audio streaming, USB and auxiliary input jack

CASCADA

Cascada colours

• Summit White
• Carbon Flash Black*
• Phantom Grey*
• Deep Sky Blue*
• Nitrate Silver*

^*Prestige paint at $550 premium

Cascada

• 1.6 litre SIDI turbo engine
• Six-speed automatic transmission
• Dual front and side airbags
• ESC and ABS
• Hill start assist
• 18-inch alloy wheels
• 17-inch steel space saver spare wheel
• Electric folding acoustically insulated roof
• Sports suspension
• Electric park brake
• Heated power outside mirrors
• Heated front sports seats
• Leather appointed trim perforated Siena seats
• Alloy sports pedals
• Satellite navigation
• Cruise control
• Rear view camera
• Dual zone air conditioning
• Electric Power Steering (EPS)
• Front and Rear Park Assist
• ISOFIX child seat anchorage system (two positions)
• Auto projector headlamps (halogen), DRL’s and front fog lamps
• Rain sensing wipers
• Heated leather steering wheel
• Enhanced multi-function display (one colour) with:
  • Vehicle information menu
  • Trip information menu
  • Fuel economy menu
  • Warning/messages
• Holden MyLink Infotainment System with 7” colour screen display
• Integrated apps
  • Pandora
  • Stitcher
  • Tune In Radio
• DAB digital radio
• Single CD player with MP3 capability
• Universal hands free with Bluetooth
• Bluetooth® audio streaming, USB and auxiliary input jack

Cascada Launch Edition (50 units)

• 20-inch alloy wheels
• Premium nappa leather appointed sports seats
• Ventilated front seats
• Leather sports steering wheel
• Adaptive Forward Lighting and Bi-Xenon headlamps with LED DRL’s

!NEW! Chevrolet Unveils Interior Photos of the New Generation Cruze

Shanghai GM today released interior photos of the new Chevrolet Cruze, which made its world premiere at Auto China 2014 in April. One month ago the automaker unveiled the model's innovative exterior design, which served as an exciting preview of its interior design language.

 New Chevrolet Cruze 

Conceived with Chevrolet's "Power of Ingenuity • Youth" concept in mind, the all-new Cruze was created by GM's global design network. The model offers the first expression of Chevrolet's next-generation design language characterized by the slogan "Design with a Heartbeat," and demonstrating the brand’s global design cues. These photos attest to the car’s "dynamic, sophisticated, efficient, and innovative" design philosophy from inside to outside.

Dynamic Styling, Efficient Space Contribute to an Engaging Interior

Remaining true to its dynamic driving characteristics, the New Cruze features Chevrolet's flowing signature dual-cockpit design inspired by classic sports cars Corvette and Camaro. Though incorporating a sports-car-like streamlined style, the cabin is roomy and comfortable. Its three-spoke multi-function leather steering wheel is combined with a dual gauge sporty instrument cluster

The flowing signature dual-cockpit design of the New generation Chevrolet Cruze 

Despite being a compact vehicle, the new-generation Cruze maintains delivers unexpected spaciousness. The model’s interior space was expanded by optimizing its layout and structure, moving forward the cowl point, as well as adopting four wheels that extend outward and a roof curve that extends backwards. Moreover, an all-new downsized engine helps maximize cabin space. With class-leading rear knee room, the all-new Cruze provides customers with roomy interior dimensions plus a superior driving experience. Additionally, its efficient, intelligent butterfly-shaped center console delivers intuitive, user-friendly operation, with clear functions at a glance.

Innovative Features and Exquisite Details

When Chevrolet developed the Tru 140 Concept two years ago, it was based on market research indicating that future young car buyers wanted a refined interior design with incredible attention to detail. Inspired by the concept car, the new-generation Chevrolet Cruze comes with an innovative and sophisticated interior that was created to exceed the demands ofyoung customers.

 New Chevrolet Cruze - The front dash, door panels, and seats of the Cruze are all wrapped in hand-stitched saddle brown premium leather

The bold use of a rich, saddle brown color throughout enhances the feeling of luxury. The front dash, door panels, and seats of the Cruze are all wrapped in hand-stitched saddle brown premium leather. The model also affords young customers superior connectivity with a stylish best-in-class eight-inch multi-point touch screen, abundant personalized built-in APPs, and the Chevrolet MyLink II system, which allows customers to get directions, access their personal contacts, and stream music and images by connecting their smartphone via Bluetooth. They can also use voice controls to access features such as hands-free calling. Luxurious chrome accents, which echo the exterior chrome detailing, are accompanied by a piano-black-trimmed center console and ice blue ambient lighting.

New Chevrolet Cruze MyLink II system - Eight-inch multi-point touch screen

The new Cruze represents the "dynamic, sophisticated, efficient, and innovative" design philosophy of Chevrolet both inside and out, to embody Chevrolet's "Design with a Heartbeat."  

General Motors traces its roots back to 1908. GM has 10 joint ventures, two wholly owned foreign enterprises and more than 58,000 employees in China. GM and its joint ventures offer the broadest lineup of vehicles and brands among automakers in China. Passenger cars and commercial vehicles are sold under the Baojun, Buick, Cadillac, Chevrolet, Jiefang, Opel and Wuling brands. In 2013, GM sold nearly 3.2 million vehicles in China. 

!NEW! Opel ADAM ROCKS Concept: Freedom in its most individual form

Opel ADAM ROCKS the 83. International Motor show in Geneva

 

• New ROCKS Concept raises ADAM to the next level of individualization
• First Urban mini-Crossover has fierce design and muscular proportions
• Open air freedom thanks to fabric roof
• Premium Brandy-colored Nappa leather interior with contrasting blue stitching

Offering 61,000 exterior variations and nearly 82,000 for the interior, as well as a state-of-the-art IntelliLink infotainment system, the lifestyle Opel ADAM is the true champion of individualization – and the best connected small car around. But that is not enough for Opel. At the Geneva Motor Show, Opel shows that it explores ways of further enhancing ADAM’s individualization and reveals an urban mini-crossover study called ADAM ROCKS. With its new 3-door body style, its 3.70 meters in length, muscular proportions, fierce design and open-air capability, ADAM ROCKS also is a proposal for opening a new segment of the market.

Showcasing how ADAM’s unique personalization program can get another twist, the ROCKS Concept has been created for those seeking personal freedom ‘off the beaten track’ beyond the urban landscape. Inspired by Parkour urban athletes, it is higher and wider on its wheels, tougher and more compact in appearance. The ADAM ROCKS’ special feeling of personal freedom is further emphasized by its cabrio looks and fabric roof that offers a free view of the sky above. The fabric extends across the entire width and length of the roof, right back to the C-pillars.

“With even bolder design than any other ADAM, the ROCKS is an impressive demonstration of how much more potential for individualization our new small lifestyle car still offers after its market launch. It combines the toughness of a crossover with the coolness of open air driving,” says Malcolm Ward, Opel/Vauxhall Lead Design Director. Describing the rationale behind Opel’s newest concept car, he explains: “As a symbol for fashion-led, active drivers wanting to stand out from the crowd, ADAM ROCKS is just one possible answer to the question of how new development paths for the absolutely unique car can be forged – and others will follow.”

Parkour fun on four wheels

The ROCKS Concept embodies the characteristic strengths of current ADAM models: just like them, it is an athletic small, urban lifestyle car with exciting design, unrivalled personalization and connectivity possibilities, and the best of German engineering. Its mature new crossover body style is supported by a chassis that is raised by 15 mm with a 40 mm wider stance. Agile “Parkour” athletes, who give city spaces another twist and dimension, were the inspiration for the ADAM ROCKS sporty urban crossover concept. Its look is emphasized by impressive ‘elbow and knee pads’: protective cladding around the side sills, as well as a centrally-located exhaust tailpipe in OPC style. 

The ADAM ROCKS’ assertive looks – with a prominent grille structure and LED headlamps – show this car means business. The boomerang shaped turn indicators, enclosing the fog lamps highlight this effect and, when off, they shimmer in opaque glass. This makes the ADAM ROCKS’ styling even more individual – just like the additional blinkers in the front side sills.  

The car rides on large 18-inch wheels in Twister design featuring visible Brembo disc brakes. These wheels, which are fitted with innovative exchangeable wheel clips, are already available in ADAM’s production program. But the ROCKS Concept’s clips get a new, bolder, even more expressive design and a selection of new colors makes them stand out in contrast to the body’s various grey tones. Neon-blue stripes highlight the tire tread. This color motif is echoed in the interior and around the roof. 

Clear view of the sky

The major benefit of this layout is that passengers can enjoy open-air driving fun without losing trunk space. The electric roof folds back via remote control in front of the C-pillars and does not protrude into the tailgate, leaving unrestricted access to the trunk’s full capacity. The additional weight caused by this system is minimal compared to a traditional, pure cabrio concept – a major criteria for a car of that size.
 

The ‘networked’ roof’s special appeal is its intelligence: a special Weather App, displayed on the color driver-information-center of the IntelliLink infotainment system, knows when a weather front is imminent and automatically initiates closing of the roof. Clever if, on a hot summer day, you leave your car open in front of your house and a storm arrives.

The high-quality level of individualization is also reflected in the ADAM ROCKS’ interior. Elegant Nappa leather upholstery in a Brandy-colored tone from the Cascada gives the ADAM concept cabin the premium feel of Opel’s new mid-size convertible – all within just 3.70 meters length. In typical ADAM style, the neon-blue piping contrasts superbly with the warm, light-brown Nappa leather.

The piping is also used on the leather steering wheel and the gear shift lever. Additional splashes of color on the instrument panel, center console and door panel molding of the ROCKS Concept add a dashing touch – exactly that unmistakable design flair which distinguishes each and every ADAM. This ADAM rocks!