Opel ADAM ROCKS the 83. International Motor show in Geneva
- New ROCKS Concept raises ADAM to the next level of individualization
- First Urban mini-Crossover has fierce design and muscular proportions
- Open air freedom thanks to fabric roof
- Premium Brandy-colored Nappa leather interior with contrasting blue stitching
Offering 61,000 exterior variations and nearly 82,000 for the
interior, as well as a state-of-the-art IntelliLink infotainment system,
the lifestyle Opel ADAM is the true champion of individualization – and
the best connected small car around. But that is not enough for Opel.
At the Geneva Motor Show, Opel shows that it explores ways of further
enhancing ADAM’s individualization and reveals an urban mini-crossover
study called ADAM ROCKS. With its new 3-door body style, its 3.70 meters
in length, muscular proportions, fierce design and open-air capability,
ADAM ROCKS also is a proposal for opening a new segment of the market.
Showcasing how ADAM’s unique personalization program can get another
twist, the ROCKS Concept has been created for those seeking personal
freedom ‘off the beaten track’ beyond the urban landscape. Inspired by
Parkour urban athletes, it is higher and wider on its wheels, tougher
and more compact in appearance. The ADAM ROCKS’ special feeling of
personal freedom is further emphasized by its cabrio looks and fabric
roof that offers a free view of the sky above. The fabric extends across
the entire width and length of the roof, right back to the C-pillars.
“With even bolder design than any other ADAM, the ROCKS is an
impressive demonstration of how much more potential for
individualization our new small lifestyle car still offers after its
market launch. It combines the toughness of a crossover with the
coolness of open air driving,” says Malcolm Ward, Opel/Vauxhall Lead
Design Director. Describing the rationale behind Opel’s newest concept
car, he explains: “As a symbol for fashion-led, active drivers wanting
to stand out from the crowd, ADAM ROCKS is just one possible answer to
the question of how new development paths for the absolutely unique car
can be forged – and others will follow.”
Parkour fun on four wheels
The ROCKS Concept embodies the characteristic strengths of current
ADAM models: just like them, it is an athletic small, urban lifestyle
car with exciting design, unrivalled personalization and connectivity
possibilities, and the best of German engineering. Its mature new
crossover body style is supported by a chassis that is raised by 15 mm
with a 40 mm wider stance. Agile “Parkour” athletes, who give city
spaces another twist and dimension, were the inspiration for the ADAM
ROCKS sporty urban crossover concept. Its look is emphasized by
impressive ‘elbow and knee pads’: protective cladding around the side
sills, as well as a centrally-located exhaust tailpipe in OPC style.
The
ADAM ROCKS’ assertive looks – with a prominent grille structure and LED
headlamps – show this car means business. The boomerang shaped turn
indicators, enclosing the fog lamps highlight this effect and, when off,
they shimmer in opaque glass. This makes the ADAM ROCKS’ styling even
more individual – just like the additional blinkers in the front side
sills.
The car rides on large 18-inch wheels in Twister design featuring
visible Brembo disc brakes. These wheels, which are fitted with
innovative exchangeable wheel clips, are already available in ADAM’s
production program. But the ROCKS Concept’s clips get a new, bolder,
even more expressive design and a selection of new colors makes them
stand out in contrast to the body’s various grey tones. Neon-blue
stripes highlight the tire tread. This color motif is echoed in the
interior and around the roof.
Clear view of the sky
The major benefit of this layout is that passengers can enjoy
open-air driving fun without losing trunk space. The electric roof folds
back via remote control in front of the C-pillars and does not protrude
into the tailgate, leaving unrestricted access to the trunk’s full
capacity. The additional weight caused by this system is minimal
compared to a traditional, pure cabrio concept – a major criteria for a
car of that size.
The ‘networked’ roof’s special appeal is its intelligence: a special Weather App, displayed on the color driver-information-center of the IntelliLink infotainment system, knows when a weather front is imminent and automatically initiates closing of the roof. Clever if, on a hot summer day, you leave your car open in front of your house and a storm arrives.
The ‘networked’ roof’s special appeal is its intelligence: a special Weather App, displayed on the color driver-information-center of the IntelliLink infotainment system, knows when a weather front is imminent and automatically initiates closing of the roof. Clever if, on a hot summer day, you leave your car open in front of your house and a storm arrives.
The high-quality level of individualization is also reflected in the
ADAM ROCKS’ interior. Elegant Nappa leather upholstery in a
Brandy-colored tone from the Cascada gives the ADAM concept cabin the
premium feel of Opel’s new mid-size convertible – all within just 3.70
meters length. In typical ADAM style, the neon-blue piping contrasts
superbly with the warm, light-brown Nappa leather.
The piping is also used on
the leather steering wheel and the gear shift lever. Additional splashes
of color on the instrument panel, center console and door panel molding
of the ROCKS Concept add a dashing touch – exactly that unmistakable
design flair which distinguishes each and every ADAM. This ADAM rocks!
No comments:
Post a Comment