General Motors and Disney have added a new European dimension to
their 30 year old relationship with the signing of a three year solus
vehicle supply deal covering the entire passenger Opel/Vauxhall car
range.
The relationship between General Motors and Disney began in 1982 when
the first alliance was signed with Walt Disney World, showcasing GM car
technology in an Epcot attraction.
Then, in November 2011, General Motors France and Euro Disney
Associés S.C.A. announced a partnership agreement covering the use of
promotional rights for the Disney and Disneyland Paris brands. As a
result, Opel became the official automobile partner of Europe’s number
one tourist destination for the next two years.
That relationship has now been reinforced further as the Walt Disney
Company has signed a three-year vehicle supply deal with Opel/ Vauxhall
covering its whole passenger car range.
Disney will take delivery of Vauxhall-badged vehicles in the UK and
Opel-badged vehicles across Europe in Austria, Belgium, Denmark,
Finland, France, Germany, Greece, Hungary, Israel, Italy, Norway,
Poland, Sweden, Switzerland and Turkey.
The agreement is expected to feature three key models very strongly –
the Insignia, Astra and Zafira Tourer – while the range extended Ampera
electric vehicle is also expected to figure in the fleet mix as a part
of Disney’s green approach to the future.
‘This new dimension will reinforce our current strong partnership with Opel on a larger scale,” said Thierry Pedros, Vice President Corporate Alliances, The Walt Disney Company and Disneyland Paris EMEA.
“The inclusion of low carbon producing ecoFLEX models with reduced
fuel consumption on the fleet is a major step forward in supporting The
Walt Disney Company green responsibilty policy”.
Juan Manuel Sagardoy, Opel/Vauxhall European Corporate Sales Director, added:
“We are very much looking forward to working with and supplying Disney
with vehicles for all of their European head office operations from our
entire passenger car range.”
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