Friday, 1 March 2013

!NEW! Opel - Best brand in small car design

Opel ADAM, Ampera and Zafira Tourer convince in German car magazine Auto Bild survey

Cars like the lifestyle ADAM strengthen the Opel brand. The most recent evidence is the success of the current readers of the specialist magazine Auto Bild (issue 9/2013): You searched for the best brands in each of the different classes of vehicles. In the small car is the winner in terms of Opel design. 81 percent of readers chose here for the new ADAM, the criterion of quality, thanks to ADAM, Opel comes with 67 percent of the vote in second place.

Opel Zafira Tourer MPV
There were three more silver medals for Opel: At the compact MPV convinced the Zafira Tourer 58 percent of readers in terms of quality and 67 percent on the price-performance ratio, while in the quality criteria of electric vehicles 65 percent voted for the Opel Ampera.

Opel Ampera EV
"We are proud of the result, because it shows how our brand image has improved in recent months," said Opel Marketing Director Andreas Marx. "Our product offensive is having an effect."

Auto Bild determined for a total of 13 vehicle classes and in the field of electric mobility, the opinion of the reader in terms of design, quality and value for money. Nearly 100,000 readers took part in the vote - compared to last year with increased unmistakable sympathy for Opel: "Quality, design and pricing policies show significant gains Image - ADAM and Mokka do Opel obviously really good," was the conclusion of the magazine.

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