!NEW! Leader: Juergen Klopp goes first new Opel Insignia OPC

New Opel sports star storms into the garage of the master trainer and brand ambassador

Juergen Klopp and Opel CEO Dr. Karl-Thomas Neumann with new Opel Insignia OPC 

Borussia Dortmund, Juergen Klopp and Opel - perfect. All the team are fast, technically strong, ambitious, down to earth and approachable here. Since 2012 the German automaker premium partner of the Bundesliga club. Master Klopp also acts as the Opel brand ambassador and now moves onto the new top model from Rüsselsheim.

Even before the official premiere of the new Opel Insignia OPC at the International Motor Show in Frankfurt (September 12 to 22) Juergen Klopp has now got his new dream car at the edge of a panel discussion about European football at the Adam Opel Haus: With 239 kW / 325 hp maximum power and maximum torque of 435 Newton meters, the Insignia OPC marks the peak power of the Opel models. Thus Juergen Klopp can quickly get on the highway, clever take the pace out or are stable - thanks to the Brembo High-Performance brakes.

"Opel Insignia OPC was previously a hammer car, now the new is simply perfect: super engine, super all-wheel drive, strong design. Where I just feel fit as a fiddle, "said Klopp delighted about his new sports equipment.

Dortmund, Klopp and Opel - which fits precisely. Even the color. Team and brand colors are black and yellow. And his new Opel Insignia OPC must of course the favorite color of the coach wear: Graphite Black.

!NEW! Opel is back! – Also at World’s Biggest Opel Fan Festival in Oschersleben

• Race track in Saxony-Anhalt again hosts brand fans from May 29 – June 2
• Annual brand gathering draws over 70,000 visitors
• Many events and activities for Opel fans

Timeless: Opel GT still looks absolutely modern 

Opel is back: from May 29 – June 2, 2013, the brand will welcome around 70,000 people with more than 20,000 cars to the world’s biggest annual Opel fan gathering in the motorsport arena in Saxony-Anhalt. The automaker will exhibit sporty Opel models as well as classic vehicles from long ago during the five-day festival, and visitors can also enjoy diverse activities with lots of music, parties and athletic challenges.

Open: All the work has to be finish for this special event to show the golden oldie like this beautiful Opel Ascona A

“The Opel gathering in Oschersleben will this year more than ever be an unforgettable experience,” says Dr. Thomas Sedran, Board Member for Strategy at Opel. “Our fans are among the most loyal that a brand can wish for – this hugely popular annual ‘family gathering’ clearly underscores this. So we are especially pleased to be able to be there with the most attractive and sporty model portfolio we have ever had in our over 150-year history. Together with our return to motorsports and the German National Soccer League, this gives us more than enough reason to say: Opel is back!”

Opel is back in sports: Rallying, circuit racing, OPC and German Soccer League

The spotlight is on Opel sports activities at the 18th annual fan festival at Germany’s northern-most race track. For the first time, visitors can get a glimpse of the ADAM in its rallye outfit off of ADAC Opel Rallye Cup racetrack. The 800 square-meter exhibition space will showcase eye-catching high-performance models from Opel Performance Center – Insignia OPC, Astra OPC and Corsa OPC, and the youngest Opel family members Cascada and Mokka are also sure to turn heads.

Hot: The burnout contest belongs to Oschersleben 

Opel fans also have the opportunity to prove their prowess behind the wheel. In competitions like the one-eighth-mile drag-race style sprint or the Drift Challenge they have to give it their all to win one of the coveted prizes. Exceptional finesse is also required on the Opel/OPC driving dynamics course.

But experiencing pure, intense emotions is not limited to the motorsports arena. This season Opel revived its soccer activities, becoming an official premium partner in the German National Soccer League and supporting the teams of Champion League finalist Borussia Dortmund, Bayer Leverkusen, Mainz 05, SC Freiburg and Fortuna Düsseldorf. Internationally, Opel also supports the top Turkish club Galatasaray Istanbul and the Dutch team Feyenoord Rotterdam; our British sister brand has partnered with the national teams of England, Scotland, Wales and Northern Ireland. In Oschersleben, visitors can take part in goal-scoring contests and demonstrate their accuracy against the “robo-goalie”.

Perfect union: Motorsports meet tradition and show

The “Old Opel Get-together” revives the automotive glamor of times past – for the last 12 years, Opel classic car enthusiasts have gathered in Oschersleben with their historic models to celebrate the brand’s extraordinary automobile history. Opel Classic provides extra thrills with two special highlights: a 1983 Commodore C ambulance and an Opel Blitz fire truck from the 1960s. Both models are in active use in Oschersleben, with the Blitz offering a “cool down” with the fire hose in case some visitors need a respite from summer temperatures.

In line: The classic cars parade is real highlight at Oschersleben

Shining: A real fan has been working hard on his car – preparing, painting, polishing the beloved Opel

In addition to a host of contests and automotive showpieces, there is lots of entertainment off the track – after all, sharing this experience is what the world’s largest Opel gathering is about for most visitors. A special fan corner is available in the exhibition hall for those who want to share ideas and car talk undisturbed. In the evenings party fun is guaranteed by DJs and entertainers like Olaf Henning with “Hüttengaudi”, the “Deutschrock Party”, “House Night” and the “89.0 RTL Adam Opel Party Night”; and of course the “Miss Opel 2013” beauty pageant will take place on Friday night. The explosive highlight of the evening events is on Saturday at around eleven o’clock p.m., when a stunning fireworks show will light up the sky.

Lovely: The most beautiful ladies will compete for the Miss Opel 2013.

Information about the five-day Opel event can be found online on: opeltreffen-oschersleben.de

!NEW! Opel now also Galatasaray Istanbul Partner

Top Turkish club latest highlight in automaker’s soccer sponsorship activities

On Tuesday evening, the Turkish top club Galatasaray Istanbul will rise the probably most major challenge in the club’s history. In the quarter-final of the UEFA Cup Champions League the club will meet Real Madrid for the second leg. With reaching the quarter-final the club lives up to a successful tradition. With 18 national championships and 14 cup victories, Galatasaray is the most popular and successful soccer club in Turkey. Reason enough for Opel to formalize a partnership with the top European club.

General Manager of Opel Turkey Özcan Keklik with new Opel Cascada

Club president Ünal Aysal and the General Manager of Opel Turkey, Özcan Keklik, signed an agreement making the Turkish club – Champions League veterans – an Opel team. In addition to being their automotive partner, Opel can also realize a host of advertising activities with Galatasaray. With that Opel is keeping a spotlight on soccer with its brand communications and expanding its international presence in this arena. The partnership with Galatasaray Istanbul, following the agreement with Feyenoord Rotterdam as one of the leading Dutch teams, has been formalized as the next building block in the brand’s strategy.

Dr. Thomas Sedran, Opel Vice President Operations, Business Development and Strategies says, “Opel and soccer – a perfect fit. The connection stands for brand values like dynamics, performance and passion. 

Galatasaray Istanbul is an important part of this, particularly in light of the growing markets in Eastern Europe. This won’t be the last step we take to further reinforce the connection between Opel and soccer.” Club president Ünal Aysal adds, “Galatasaray and Opel share many common values and both have a rich heritage. We are happy to be part of this professional collaboration and look forward to many shared successes.”

Prior to the contract with Galatasaray, Opel’s British sister brand Vauxhall already established partnerships with the national teams of England, Scotland, Wales and Northern Ireland. In the German National League, Opel is partner to Borussia Dortmund, Fortuna Düsseldorf, Bayer 04 Leverkusen, SC Freiburg and FSV Mainz 05.

!NEW! "Well-positioned": Opel dealers have a positive outlook for 2013

• Turnaround: New management team is preparing for dealers conference destination direction
•  Product offensive with ADAM, Cascada and Insignia to the next round
• Surprise guest: Opel brand ambassador and Opel fan Jürgen Klopp

Star guest at the Opel dealer meeting: Borussia Dortmund coach Jürgen Klopp talks to Opel Marketing Director Andreas Marx.

Modern cars and a new team - well equipped Opel launches into 2013. At today's Opel dealer conference in Rüsselsheim, the Executive Committee was led by Dr. Thomas Sedran and Alfred E. Rieck are main objectives. The event, attended by more than 1,000 dealer representatives from all over Germany had traveled was "placed Best" as its motto. Dr. Thomas Sedran to the guests: "We have products on the market, which are distinguished by their design, quality and advanced technology. Now it's up to all of us to communicate this to our customers and to convince them of our new models. "

The new Opel Cascada was one of the stars at the Opel dealer meeting in Rüsselsheim. Sales and Marketing Executive Alfred Rieck presented the elegant convertible, which celebrates in March at the Geneva Motor Show world premiere.

At the same time put the dealers Sedran the future plan "Drive! 2022 "before. He aims to lead Opel mid-decade to return to profitability. In addition to greater cost is the plan for a new sales strategy, strengthening the brand image as well as an export and model offensive. Alfred E. Rieck, Board Member for Sales, Marketing and Aftersales, presented the Drive on! " 2022 "based Key points:" We have brought in the past year with Ampera, new Astra family, mocha and other models groundbreaking vehicles to market. With the new products we want to create the turnaround and return to winning ways. That this is achieved, already shows the great customer interest in Mocha: At the beginning were already more than 65,000 orders for our compact SUV. Of central importance is also that our customers are satisfied with their vehicles and service. Here we also have to play to our strengths. "

"Let us take this momentum in the coming months," added the new Opel Sales Manager for Germany, Matthias Seidl. "By ADAM and elegant convertible Cascada now two more exciting models are in the starting blocks." Other components of the current product offensive, the recently available "Active" special models and the introduction of new engines in the spring. The second half then the new Insignia takes center stage. In order to attract the interest of customers, several events are in the dealerships as the great "Angrillen" at Opel on 19 January planned with the preview of the new Opel ADAM. Likewise, the five million existing customers are made aware of the increasingly comprehensive services as well as new models of Opel.

Sport commitment arouses enthusiasm for the brand Opel

Even the return of Opel in the sport has a positive effect on the perception of the brand. This demonstrates both the commitment to motor sports as well as in the Bundesliga. That could Borussia Dortmund coach and brand ambassador Jürgen Klopp confirm on the spot: "Not only in my players, especially for the fans, the cars from Opel are again a really hot topic of conversation, and hence also with their families and friends," explained Klopp Insignia of an enthusiastic driver is in front of the attending dealers. The "Opel Family Cup", which will take place in the summer and at the Klopp takes over the patronage was, here is a very good complement to win new customer groups for the brand.

"Customer satisfaction is the key to our success. To ensure this, we need a great vehicle, as we have prepared them with our current and future portfolio. Equally as important, they are, our local partners, because only you can convince customers to talk directly with the quality of our products. Where we can, we will help" Dr. Thomas Sedran called the dealer to help to break new ground in customer activation.