Top Turkish club latest highlight in automaker’s soccer sponsorship activities
Club president Ünal Aysal and the General Manager of Opel Turkey,
Özcan Keklik, signed an agreement making the Turkish club – Champions
League veterans – an Opel team. In addition to being their automotive
partner, Opel can also realize a host of advertising activities with
Galatasaray. With that Opel is keeping a spotlight on soccer with its
brand communications and expanding its international presence in this
arena. The partnership with Galatasaray Istanbul, following the
agreement with Feyenoord Rotterdam as one of the leading Dutch teams,
has been formalized as the next building block in the brand’s strategy.
Galatasaray Istanbul is an important part of this, particularly in light of the growing markets in Eastern Europe. This won’t be the last step we take to further reinforce the connection between Opel and soccer.” Club president Ünal Aysal adds, “Galatasaray and Opel share many common values and both have a rich heritage. We are happy to be part of this professional collaboration and look forward to many shared successes.”
On Tuesday evening, the Turkish top club Galatasaray Istanbul will
rise the probably most major challenge in the club’s history. In the
quarter-final of the UEFA Cup Champions League the club will meet Real
Madrid for the second leg. With reaching the quarter-final the club
lives up to a successful tradition. With 18 national championships and
14 cup victories, Galatasaray is the most popular and successful soccer
club in Turkey. Reason enough for Opel to formalize a partnership with
the top European club.
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| General Manager of Opel Turkey Özcan Keklik with new Opel Cascada |
Dr. Thomas Sedran, Opel Vice President Operations, Business
Development and Strategies says, “Opel and soccer – a perfect fit. The
connection stands for brand values like dynamics, performance and
passion.
Galatasaray Istanbul is an important part of this, particularly in light of the growing markets in Eastern Europe. This won’t be the last step we take to further reinforce the connection between Opel and soccer.” Club president Ünal Aysal adds, “Galatasaray and Opel share many common values and both have a rich heritage. We are happy to be part of this professional collaboration and look forward to many shared successes.”
Prior to the contract with Galatasaray, Opel’s British sister brand
Vauxhall already established partnerships with the national teams of
England, Scotland, Wales and Northern Ireland. In the German National
League, Opel is partner to Borussia Dortmund, Fortuna Düsseldorf, Bayer
04 Leverkusen, SC Freiburg and FSV Mainz 05.
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