The Opel ADAM is all the rage with experts and customers alike thanks
to its unconventional looks and groundbreaking technology. Most recent
proof of this is the renowned “red dot design award” which the 37-member
jury of international experts now awarded to Opel’s individualization
champion.
As winner of the “product design 2013” award in the “Automotive and
Transport” category, the ADAM successfully “asserted itself against
extremely intense competition”. Over 30,000 orders have already been
received for the stylish Opel newcomer, which captivates with “aesthetic
shapes and sustainable trends” according to the experts. “We seamlessly
continue our tradition of ‘red dot design award’ victories of the last
years with our new lifestyle car and make a strong statement in terms of
innovative power,” says Niels Loeb, Opel Chief Designer Exterior. “With
our ADAM, we once again show that we can offer superb design in every
passenger car segment and for every taste.”
The new ADAM is the fourth Opel “Red Dot design award” winner since
2009. Previously the mid-size Insignia, the Astra Sports Tourer and the
compact Astra GTC coupé were awarded the coveted “red dot”. This is
further proof that Opel’s design language “sculptural artistry meets
German precision” that was introduced with the Insignia is very well
received by both customers and experts.
This year there were more applicants than ever before for the „red
dot design award“. 1,865 companies and designers from 54 countries
presented the expert jury a total of 4,662 products in 19 categories for
consideration. The award will officially be presented at the “red dot
gala” on July 1, 2013 in the Aalto Theater in Essen, and over 1,200
international guests from business, politics and media are expected to
attend. The origins of the award, one of the largest and most renowned
design competitions in the world today, date back to 1955.
Individualization champion and best connected small car
Individual design defines the Opel ADAM – there is no other car in
this class in the world that can offer more than 61,000 variants for the
exterior and nearly 82,000 for the interior. These range from 12 body
colors and three additional combinable roof colors to 31 different wheel
designs with unique clips and details like different headliners with
LED illumination.
Inside, the ADAM features high-tech innovations like the IntelliLink
infotainment system that is compatible with both iPhones and Android
smartphones. This makes the ADAM the best connected small car, as it
also supports SIRI Eyes Free voice recognition for iPhones. The
lifestyle car also boasts a host of equipment and technology options
that have at best been familiar from higher-class models until now.
These include the latest generation Automatic Park Assist (APA), heated steering wheel,
Side Blind Spot Alert (SBSA) and the integrated bicycle carrier FlexFix – all
features worthy of accolades. A few weeks ago the unconventional Opel
ADAM already won over the "Plus X Award” expert jury with its operating
comfort, design, high quality and innovations.
Opel ADAM with fully integrated FlexFix bicycle carrier |
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