- Fresh start: Unitrans Automotive to take over as importer as of January 1, 2018
- Fresh breeze: Market launch of the new Opel Crossland X crossover
- Bright prospects: Opel Grandland X, new generation Opel Corsa to follow
|Off to new shores: Opel Crossland X will make its debut in South Africa in December.|
Fresh start for Opel in South Africa: From January 1, 2018 onwards, the German carmaker will sell its vehicles with the help of Unitrans Automotive, a renowned name in the South African business landscape. The company already operates as a nationwide retailer for many brands and now adds the importer role for Opel. Opel retail in the country will be handled by via 35 dealerships, some of them owned by Unitrans, others by independent owners. As part of the new efforts, two flagship stores for the brand with the “Blitz” are under construction in Johannesburg and Cape Town. The new sales approach is accompanied by the market launch of the new Opel Crossland X – a B-segment CUV – in December.
Heading for new heights: Opel Crossland X will join the Opel Mokka X on the South African market in December.
Also effective January 1, 2018, the Opel dealers will take on the aftersales business of GM brand Chevrolet. Chevrolet will no longer be offered in South Africa at the turn of the year.
The extension of the South African business is part of PACE!, Opel’s plan for the future presented on November 9. The brand aims to achieve a stronger international footprint and enter more than 20 new export markets by 2022.
“We view South Africa as an important market,” said Matthias Seidl, Opel’s Executive Director Sales Operations, at the presentation of the Opel Crossland X in Johannesburg. “South Africa is a strategic investment for Opel and our aim is to take the brand from strength to strength in South Africa and other key markets.”
Opel Mokka X, with total sales exceeding 800,000 units, is already available in South Africa. Therefore, the entire X-Family that also consists of the Opel Crossland X and the Opel Grandland X will be available on the most important African market in 2018.
Opel Crossland X: The stylish all-round for the city and the countryside
The Opel Mokka X, optionally available with all-wheel drive, is also suitable for off-road driving. The new Opel Crossland X – a real space wonder despite its compact dimensions – joins it in the B-segment. With a length of 4.21 metres, the new Opel Crossland X is 16 centimetres shorter than an Opel Astra while at the same time 10 centimetres higher. Occupants enjoy an elevated seating position and the excellent all-round view it provides. The newcomer offers outstanding innovations that make everyday driving safer, more comfortable and easier. These include innovative Full LED AFL headlights, Head Up Display (HUD) or the 180-degree Panoramic Rear View Camera.
|Instrument panel and center stack are clearly structured and horizontally aligned to the driver. Soft touch materials and subtle chrome finishes around the cluster and air vents convey a message of high quality|