Bold, Modern, Electrifying: New CI Concept for Opel Showrooms

• Bold and pure: Fresh corporate identity for dealerships takes customers into a new Opel world
• Modern German: External and internal design with clear focus on essentials
• Energetic: Showrooms exude a feel-good atmosphere and make electromobility a physical and digital experience

Energetic new Opel Blitz, which stands for electricity like no other symbol, is now followed by next step in increasing perception of German brand: Opel car dealerships will soon shine in fresh splendour and take customers into a completely new, electrifying Opel world. New corporate identity ensures that all visitors can experience future of brand – in a modern, focused environment that clearly reflects Opel's values.

“Implementation of new showrooms represents a major step forward – for Opel brand and each of our dealership partners. Because our Opel partners are a decisive link between brand and customers. They bring brand values to life – by presenting our innovative models and now also with a customer-focused, modern and representative showroom appearance. Our customers decide for themselves when time is right to visit a dealer. Number of on-site customer visits is decreasing, with customers now only visiting dealership once on average. With new retail corporate identity, they will immediately feel that they are in good hands with our partners. It is designed to focus on the customer and enable a simple and clear exchange,” said Vice President Marketing Rebecca Reinermann.

With a bold appearance as well as clear colours and shapes that are limited to essentials, dealerships will be unmistakable regional brand experience centres. Colours yellow and dark grey dominate the exterior appearance. Clear and modern designed yellow totem with new Opel Blitz logo and Opel wordmark is an eye-catcher even before entering premises and invites people to enter car dealership. At night, glass totem is brightly lit so that presence is visible from afar.

“Discovery Hub” and “Electric Corner”: dedicated areas with clear message

Iinterior showroom inside the dealership welcomes visitors with an equally clear and focussed layout – each dedicated zone has its own unmistakable function. Central focal point is the aesthetically and purely designed area in bright Opel yellow. So-called “Discovery Hub” acts as a lounge area with uniquely designed chairs and sofas where customers can relax and learn more about the digital future as well as the brand's rich heritage. Wide range of merchandising items from Opel brand fashion to practical accessories can also be found here.

Individual Opel models stand out clearly in front of otherwise white and grey surfaces. Focused light panels above vehicles skilfully highlight them and emphasise characteristic Opel design. “Electric Corner” shows how easy electromobility can be – also thanks to a wide variety of charging options, from wallbox to “Universal Charger”, that Opel has in its repertoire. Customers can find out about various options and their respective advantages directly on site and can clarify further questions about electromobility by talking to employees. Specially designed area, where personal advice and sales discussions can be held, also conveys a modern, feel-good atmosphere. In this way, local Opel partner becomes perfect contact point that connects physical experience with electrified and digital world.

With modern, clear and focussed design, car dealerships will underline even more what Opel means by “Modern German”: an open, inviting atmosphere for everyone with models that promise future-proof electrified mobility and reduce CO2 footprint.