Tuesday 3 July 2012

New Opel Astra J GTC wins Red Dot Design Award


Compact Coupé scores points for striking design and Panoramic Windscreen


The new Opel Astra J GTC has been given the prestigious Red Dot Design Award by a panel of international judges in this year’s product design category. The compact coupé which just had its market launch a couple of months ago is widely recognized for being sporty, efficient and packed full of innovative technologies with captivating design. 

The 30 judges on the red dot award panel praised the Astra J GTC for “scoring points with its striking and sporty design”. The judges also remarked that the “panoramic windscreen that stretches all the way to the middle of the roof without a transverse spar ensures that all passengers benefit from maximum driving fun”. 

We are very proud to have won this award. This is further proof that our Opel design philosophy of ‘sculptural artistry meets German precision’ has enormous potential. It is also evidence that customers and industry experts alike appreciate its value in how it helps communicate our brand values," says Mark Adams, Vice President of Opel/Vauxhall Design.

Around 1,800 companies and designers from 58 nations took part in this year’s “red dot award: product design” contest. The competitors entered 4,515 products in 19 different categories creating a very tough competitive field but where the Astra GTC came out on top.
This year’s prize for the compact coupé is just the latest in a long string of “red dot awards” handed given to Opel designed vehicles. Previous winners include the Astra Sports Tourer, the Opel Flextreme GT/E Concept, the Insignia, the Opel GT and past Astra generation models. 

The Red Dot Award dates back to 1955 but has since grown into one of the biggest and most prestigious design competitions of the world.

Heavenly views thanks to panoramic windscreen
Customers who opt for the panoramic windscreen in the new Astra J GTC can treat themselves to heavenly views and cinematic vistas. In addition, the exclusive features give the dynamic look of the sporty compact coupé a further luxurious note on the outside. The large front windscreen stretches all the way to the middle of the car roof and gives the driver and the passengers an extraordinary visual, space and driving experience. In addition, the exclusive features give the dynamic look of the sporty compact coupé a further luxurious note on the outside. In the event of very powerful sun rays, a roller blind can be lowered inside the cabin which sits under the panoramic glass. The device which is continuously variable can be easily adjusted and then may be attached with a turning handle. The solar protection comes complete with an integrated sun visor which even in its opened state disappears behind the rear roof component.

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