!NEW! Tina Müller New Chief Marketing Officer and Opel Board Member

• Duncan Aldred to fully concentrate on sales and aftersales
• Dr. Thomas Sedran new President Chevrolet Europe
• Mark Adams to repatriate to Germany, responsible for GME Design

                     Tina Müller                 

Tina Müller (44) has today been appointed Member of the Board of Management, responsible for Brand Management, and Chief Marketing Officer at Adam Opel AG, effective August 1, 2013. With the newly created board function, Opel underscores the importance of brand management as a pivotal element of the company’s strategy.

“After the successful launch of our latest models, a key to future success is to modernize, profile and emotionalize the brand,” said Opel Supervisory Board Chairman Steve Girsky. “We are delighted to have acquired a renowned expert for this task with Tina Müller."

"With her valuable experience in the brand-driven consumer goods industry, Tina Müller will have a major impact on the Opel brand," says Opel CEO Dr. Karl-Thomas Neumann. "The new role of Chief Marketing Officer within the Executive Board and the separation of marketing and sales show the high importance we attach to the subject of brand management. We will give the brand back the shine it deserves."

Duncan Aldred (43), previously responsible for marketing, stays Acting GME Vice President, Sales & Aftersales Opel/Vauxhall and Chairman and Managing Director of Vauxhall Motors. "In the highly competitive European market, Duncan Aldred can now concentrate on sales and aftersales," said Dr. Neumann.

Duncan Aldred 

Dr. Thomas Sedran (48), currently member of the Executive Board responsible for Operations, Business Development and Corporate Strategy, takes over as President and Managing Director of Chevrolet Europe in Zurich, effective July 1. "We thank Thomas Sedran for his outstanding work on the Opel Board and are pleased that he is taking the lead at Chevrolet in Europe," says Girsky. "As chief of strategy, Thomas Sedran made a significant contribution to the development of our ten year plan DRIVE! 2022 – not only with a number of measures to reduce costs, but also with many initiatives to raise the profile of the brand and stimulate growth, such as our return to football sponsorship and motorsport.”

Dr. Thomas Sedran                 

Mark Adams (51), Executive Director, Global Cadillac and Buick Design and GME Vice President, Design, will repatriate to Germany and assume the position of GME Vice President, Design. In addition, Mark will be the Champion for Opel/Buick brand strategies and design language. "This move will provide an increased emphasis on joint strategies across Opel/Vauxhall and Buick,” said Dr. Neumann.

                      Mark Adams                 

About Tina Müller:

Tina Müller began her career at L'Oréal Germany and then moved to Wella AG. She then worked with Henkel KGaA for 17 years. As Corporate Senior Vice President, she was most recently responsible for the region of Western Europe in the Beauty Care division. Tina Müller also made a significant contribution to the strong growth of the brand portfolio, particularly the tradition-rich brand Schwarzkopf, as chief marketing officer for its global business in hair cosmetics, body, facial and oral care. She is a widely recognized brand expert. In 2010 she was named "European Chief Marketing Officer of the Year" (Booz Company). Tina Müller has also been named "Marketing Manager of the Year" three times by the magazine "W & V”.

About Dr. Thomas Sedran:

Dr. Thomas Sedran was named Member of the Management Board of Adam Opel AG on April 1, 2012, in charge of Operations, Business Development & Corporate Strategy.

Sedran had been in charge of automotive business affairs for the Munich-based global management consultants AlixPartners since 2006. In this position he worked very closely with Opel/Vauxhall. At Opel he was responsible for developing and implementing business strategies for the long term growth of the company in Europe and beyond.

Born on October 13, 1964 in Augsburg (Germany), Sedran has spent most of his career as a management consultant. Before his time at AlixPartners, he worked for Roland Berger Strategy Consultants for over ten years, where his last position was as global head of the Competence Center Automotive.

He has a Master of Business Administration from the University of Hohenheim, Germany, and a Ph.D. from the Ludwig Maximilian University in Munich, Germany.

About Mark Adams:
Mark Adams has been Executive Director, Global Cadillac and Buick Design and GME Vice President, Design, since August 2012. Prior to this assignment, he had been GM Europe Vice President Design since June 1, 2007. In this capacity, he headed the newly established GM Europe design organization, including the Rüsselsheim-based GM Europe Design Center. He was responsible for the design of GM’s European brands Opel, Vauxhall and Saab, as well as certain Saturn products in North America.

Adams served in a series of chief designer positions at Ford Motor Company before joining General Motors in September 2002 as Director Exterior Design for the Opel brand. He was responsible for the exterior design of successful models such as the Astra GTC, Zafira, Astra TwinTop, Antara, Corsa and for the design language of Opel and Saab vehicles. In 2004, Adams became Director of Exterior Design for GM Europe and was responsible for the exterior design of all Opel, Saab and Vauxhall vehicles.

Mark Adams was born in London, U.K., on December 11, 1961. He studied both Engineering and Design. He holds a Bachelor of Science degree with honors in Mechanical Engineering (vehicle option) and a Master of Arts degree in Automotive Design from the Royal College of Art in London.

!NEW! Opel is back! – Also at World’s Biggest Opel Fan Festival in Oschersleben

• Race track in Saxony-Anhalt again hosts brand fans from May 29 – June 2
• Annual brand gathering draws over 70,000 visitors
• Many events and activities for Opel fans

Timeless: Opel GT still looks absolutely modern 

Opel is back: from May 29 – June 2, 2013, the brand will welcome around 70,000 people with more than 20,000 cars to the world’s biggest annual Opel fan gathering in the motorsport arena in Saxony-Anhalt. The automaker will exhibit sporty Opel models as well as classic vehicles from long ago during the five-day festival, and visitors can also enjoy diverse activities with lots of music, parties and athletic challenges.

Open: All the work has to be finish for this special event to show the golden oldie like this beautiful Opel Ascona A

“The Opel gathering in Oschersleben will this year more than ever be an unforgettable experience,” says Dr. Thomas Sedran, Board Member for Strategy at Opel. “Our fans are among the most loyal that a brand can wish for – this hugely popular annual ‘family gathering’ clearly underscores this. So we are especially pleased to be able to be there with the most attractive and sporty model portfolio we have ever had in our over 150-year history. Together with our return to motorsports and the German National Soccer League, this gives us more than enough reason to say: Opel is back!”

Opel is back in sports: Rallying, circuit racing, OPC and German Soccer League

The spotlight is on Opel sports activities at the 18th annual fan festival at Germany’s northern-most race track. For the first time, visitors can get a glimpse of the ADAM in its rallye outfit off of ADAC Opel Rallye Cup racetrack. The 800 square-meter exhibition space will showcase eye-catching high-performance models from Opel Performance Center – Insignia OPC, Astra OPC and Corsa OPC, and the youngest Opel family members Cascada and Mokka are also sure to turn heads.

Hot: The burnout contest belongs to Oschersleben 

Opel fans also have the opportunity to prove their prowess behind the wheel. In competitions like the one-eighth-mile drag-race style sprint or the Drift Challenge they have to give it their all to win one of the coveted prizes. Exceptional finesse is also required on the Opel/OPC driving dynamics course.

But experiencing pure, intense emotions is not limited to the motorsports arena. This season Opel revived its soccer activities, becoming an official premium partner in the German National Soccer League and supporting the teams of Champion League finalist Borussia Dortmund, Bayer Leverkusen, Mainz 05, SC Freiburg and Fortuna Düsseldorf. Internationally, Opel also supports the top Turkish club Galatasaray Istanbul and the Dutch team Feyenoord Rotterdam; our British sister brand has partnered with the national teams of England, Scotland, Wales and Northern Ireland. In Oschersleben, visitors can take part in goal-scoring contests and demonstrate their accuracy against the “robo-goalie”.

Perfect union: Motorsports meet tradition and show

The “Old Opel Get-together” revives the automotive glamor of times past – for the last 12 years, Opel classic car enthusiasts have gathered in Oschersleben with their historic models to celebrate the brand’s extraordinary automobile history. Opel Classic provides extra thrills with two special highlights: a 1983 Commodore C ambulance and an Opel Blitz fire truck from the 1960s. Both models are in active use in Oschersleben, with the Blitz offering a “cool down” with the fire hose in case some visitors need a respite from summer temperatures.

In line: The classic cars parade is real highlight at Oschersleben

Shining: A real fan has been working hard on his car – preparing, painting, polishing the beloved Opel

In addition to a host of contests and automotive showpieces, there is lots of entertainment off the track – after all, sharing this experience is what the world’s largest Opel gathering is about for most visitors. A special fan corner is available in the exhibition hall for those who want to share ideas and car talk undisturbed. In the evenings party fun is guaranteed by DJs and entertainers like Olaf Henning with “Hüttengaudi”, the “Deutschrock Party”, “House Night” and the “89.0 RTL Adam Opel Party Night”; and of course the “Miss Opel 2013” beauty pageant will take place on Friday night. The explosive highlight of the evening events is on Saturday at around eleven o’clock p.m., when a stunning fireworks show will light up the sky.

Lovely: The most beautiful ladies will compete for the Miss Opel 2013.

Information about the five-day Opel event can be found online on: opeltreffen-oschersleben.de

!NEW! Opel celebrates with his fans comeback at the Endurance classic

• 210,000 spectators enjoy Opel comeback at the Nürburgring
•  Fritzsche / Fritzsche / Wolter / Gusenbauer win the Class Cup 1
• 54th Class victory for the Opel brand in the 24-hour race

The Opel traditional racing colors of white and yellow.
Opel Astra OPC Cup - Team Kissling Motorsport with starting number 110

The Opel brand is back in motorsport 210,000 spectators around the legendary Nürburgring Nordschleife, the brand celebrated with the flash at the 41 ADAC Zurich 24-Hour Race a great comeback. In the endurance classic in the Eifel proved the used Opel cars - from the brand new Opel Astra OPC to iconic Manta - perseverance to the end. Support for the hunt by the 'Green Hell' were the racers of the many fans of the brand, the camp at the Nürburgring for days. So fans can easily follow the race from the best seats at the Nordschleife, Opel has approached the tent and storage spaces and distributed 1,000 Opel folding chairs.

Longtime partners: Opel and Kissling Motorsport Motorsport with drivers starting number 110 (from left to right). Rear: Michael F. Meyer (Opel), Alex Hofmann, Stefan Kissling, Kroher Thomas, Thomas Sedran (Opel board), Hannu Luostarinen, front: Gerry Diel, Helmut Kissling, Jörg Schrott  (Opel Motorsport).

"The Opel fans at the Nurburgring are just great," says Alex Hofmann, who has gone into a prepared Kissling Motorsport Opel Astra OPC at the start. "The most emotional moment for me was the introduction round with the many fans along the way. In the dovetail I felt like in, Opel Country '-. Those who cheered me and the other riders everywhere people with yellow T-shirts "

Opel is back in motorsport. With well over a dozen privately inserted Opel cars, the brand is celebrating its comeback with the flash in the 24-hour race

Inspired by the racing comeback at the Nürburgring is also Dr. Thomas Sedran, Strategy Management Board of Adam Opel AG, who followed the race on the spot and the team pressed the thumb. "This is my first 24-hour race and I'm really impressed. The atmosphere is unique and the whole atmosphere authentic. The atmosphere in this race is comparable to any other event. "

Opel Astra OPC Cup - Team Motorsport Düchting with starting number 305
                   Background: The legendary Opel Manta in the box.

"The 24-hour race is a fascinating event and it is important that in this great Opel Motorsport Festival where", Sedran said. "Our numerous Opel teams offer viewers great motorsport. Our commitment to the grassroots is the private teams possible at a manageable budget. This combination is also reflected in our brand philosophy. The racing cars of Opel show our guests and the many fans around the Nurburgring Opel's sporty image and promote our series products. "

With experience and routine to Victory

Great joy after 24 hours: The victory in the Cup Class 1 won the Opel Astra OPC with the starting number 303 Appointed by the Union Race Teichmann Racing Cup racer with the driver and crew Hans-Jürgen Otto Fritzsche, Thorsten and Werner Wolter Gusenbauer crossed after 76 rounds the finish line as the winner. For the Opel brand, it is the 54th Class victory in the history of the 24-hour race, the twins Fritzsche it is the sixth. "We've already been run many victories, but is particularly beautiful," said Otto Fritzsche was happy at the finish. "In the end, 'Green Hell' conquered 'experience in the most difficult conditions in the. Without a doubt this race will still remain long in your memory. "

This was preceded thrilling door-to-door duels, some long battles every few seconds, and many lead changes. One of the biggest competitors were Alex Hofmann, Thomas and Hanno Luostarinen Kroher. The trio in the yellow-white Astra, the traditional colors of Opel Motorsport, with the starting number 110 came in second to the finish - and former MotoGP rider Hofmann not only delighted with the podium. "I've driven a few 24-hour race, but never finished the race. The race was great fun and the finish is a dream come true. Thanks to the team of Kissling Motorsport who made this possible. "

The third place Maximilian Hackländer, Christian Gebhardt, Pierrehumbert and Daniel Bohr counted. The driver line-up of the Opel Astra OPC with the starting number 305 had led the class for a long time and was thrown back by an accident. At the end they lacked 8.484 seconds in second place.

The checkered flag after the 24 hours also saw the very popular with the fans Opel Manta. In the SP3 class Olaf Beckmann, Volker Strycek, Peter hatred and Jürgen Schulten occupied sixth place. Dr. Thomas Sedran: "It's great that the 24-hour race sporty models from our current product range at the start are - above all the vehicles out of the Opel Astra OPC Cup. A contrast to this is the manta. The Manta has always been a very emotional car with all the fun. This is now our motto. "

The next performance by Opel Astra OPC at the third round of the VLN Endurance Championship Nürburgring 22 June 2013.

!NEW! Opel is back in the "Green Hell"

Brand with the flash emblem shows the flag at the festival of Motorsport

Seven Astra OPC Cup teams take part in 24-hour challenge

Opel Astra OPC Cup 

Opel is back "is the motto at the 41st series of the 24-hour race (May 17 - 20, 2013) at the Nürburgring. In one of the official return to the rally and circuit shows the brand with the flash also the festival of motorsport flag. Around 200,000 visitors expected may Opel to about a dozen privately employed - including the all-new Astra OPC Cup racer and the Foxtail Manta cult status - happy.

One of the Astra OPC racing touring car is used by long-time Opel partner Kissling Motorsport in the traditional racing colors of white and yellow. Thanks to on-board camera TV viewers come (Sport 1) to enjoy pictures from the cockpit. For exclusive information from the racing scene provide the live commentary of the Astra OPC pilot Alex Hofmann. The ex-motorcycle GP pilot has experience with this kind of live coverage: "I am looking forward to use in Astra OPC at the 24 Hours on the ring. The car can be driven to great and is still really fast. I will do my best to resist the many spectators back the racing atmosphere directly from the cockpit unfiltered. "

VLN Endurance Championship in Nürburgring is the most popular endurance racing series in Europe.

Also around the two-storey hospitality over the NGK chicane where Opel dealers, their partners, employees and guests receive the Hofmann Astra will be 110 main topic of conversation with the starting number. In addition to an entertainment "around the clock" with permanent information on racing events also ex-DTM driver and Le Mans winner Joachim Winkelhock will be available for interview rounds and autograph actions. Another highlight is the "place in the front row" action: Opel transporter control during the 24 hours the tent and camp sites of many Opel fans in the "Green Hell". Her cargo, 1,000 Opel folding chairs will be distributed free to the fans.

The customer cars will compete in all ten rounds of the VLN season and there's a brand trophy - Astra OPC Cup - extend each other. As a highlight of the season participation is provided at the 24-hour race at the Nürburgring.

"Such performances as here the engagement at the 24-hour race play a very important role in the restructuring of our company. We shape our brand profile, "says the strategy board of Adam Opel AG, Thomas Sedran. "Especially in width and sports clients, we build on a successful tradition. No other brand has so many enthusiastic fans at the track as we at the Nürburgring. These people are all in performance and quality orientation down to earth, honest and authentic - just like Opel ".

A total of seven teams go from the new Astra OPC Cup at the start. The use of the 300 hp Astra OPC are the loyal Opel fans on the "natural stands" around the Nordschleife as well with cheers and flag-waving reward as the pass-by of the legendary Foxtail Manta B, which already for the endurance classic 13 Takes time to attack.

The racetrack is a Opel's always been. The tour car sport the brand with the Lightning celebrated mainly on their "home track," the Nürburgring-Nordschleife, countless successes. Was in the professional field from 1993 driven by Manuel Reuter Calibra V6 an icon of fans, first in the DTM and eventually winning the title in 1996 in the successor series ITC. Other highlights: the brand championship in 1998 in the DTM / ITC series STW successor to the Vectra and the overall victory in the 24-hour race at the Nürburgring in 2003 with an Astra V8 Coupe.

!NEW! GM to Invest 4 Billion Euros in Opel’s Future through 2016

• GM Board of Directors makes clear commitment to Opel
• GM CEO Dan Akerson: “Opel has GM’s full support”
• Confirmation of “DRIVE!2022” plan for future
• Piece of Berlin Wall as symbol of solidarity

 From left: Stephen J. Girsky, Chairman of the Supervisory Board, Adam Opel AG, Daniel F. Akerson, GM Chairman & CEO and Dr. Karl-Thomas Neumann, Chairman of the Adam Opel AG Management Board, GM Europe President and GM Vice President in front of the Opel RAK 2 Rocket Car.

The General Motors (GM) Board of Directors used its meeting in Rüsselsheim to underscore its commitment to Opel and Germany. This commitment was also manifested in the approval of a comprehensive investment program: GM will invest 4 billion euros in Germany and Europe through 2016. “As a global automotive company GM needs a strong presence in Europe – in terms of design and development as well as manufacturing and sales,” said Dan Akerson, Chairman and CEO of GM, at a press briefing at Adam Opel Haus. “Opel is a key to our success and enjoys its parent company’s full support.”

The Board of Directors chose Germany for a regularly scheduled meeting to get first-hand information on the progress on its 10-year strategy DRIVE!2022 and the challenging European automotive environment. The Board also used this opportunity to meet with economists, unionists and politicians.

From left: Phil Murphy, American Ambassador, Dr. Karl-Thomas Neumann, Chairman of the Adam Opel AG Management Board, GM Europe President and GM Vice President, Volker Bouffier, Minister President of Hesse, Daniel F. Akerson, GM Chairman & CEO, Stephen J. Girsky, Chairman of the Supervisory Board, Adam Opel AG, Patrick Burghardt, Rüsselsheim Mayor.

In addition to Akerson, Opel CEO Dr. Karl-Thomas Neumann, Supervisory Board Chairman Steve Girsky and Works Council Chairman Dr. Wolfgang Schäfer-Klug also spoke at today’s press conference in Rüsselsheim. The Board of Directors welcomed the guests of honor Minister President of Hesse Volker Bouffier, the American Ambassador Phil Murphy as well as Rüsselsheim Mayor Patrick Burghardt, who brought the city’s Guest Book for the visitors to sign.

From left: Dr. Karl-Thomas Neumann, Chairman of the Adam Opel AG Management Board, GM Europe President and GM Vice President, Patrick Burghardt, Rüsselsheim Mayor and Volker Bouffier, Minister President of Hesse at the Rüsselsheim plant facilities.

Dr. Karl-Thomas Neumann, CEO of Adam Opel AG, emphasized that it is a great honor for Opel to be able to host the GM Board: “This Board has once again made very clear that our 10-year plan DRIVE!2022, that foresees our return to profitability by the middle of the decade, has our parent company’s complete support.” A large part of the investments are going into the Opel model offensive. Through 2016, Opel will introduce 23 new models and 13 new powertrains.

Opel Supervisory Board Chairman Steve Girsky said, “The Board of Directors is here to underline its solidarity and support. Opel has been part of GM since 1929 and is today more than ever a decisive element for the entire company’s innovative power. This partnership is stronger than it has ever been.”

Following the press briefing Dan Akerson revealed a piece of the Berlin Wall that belongs to Opel and will be placed in front of the Adam Opel Haus on Friedrich-Lutzmann-Ring. “This piece of the wall is a symbol of our corporate culture,” said CEO Dr. Karl-Thomas Neumann. “The symbol should remind everyone that we overcome any walls in our heads and those between different cultures and that we are now starting a new chapter in the history of Opel.”

In the press briefing a piece of the Berlin Wall was revealed that belongs to Opel and will be placed in front of the Adam Opel Haus on Friedrich-Lutzmann-Ring. Pictured (middle): Dr. Karl-Thomas Neumann, Opel CEO 

!NEW! Opel now also Galatasaray Istanbul Partner

Top Turkish club latest highlight in automaker’s soccer sponsorship activities

On Tuesday evening, the Turkish top club Galatasaray Istanbul will rise the probably most major challenge in the club’s history. In the quarter-final of the UEFA Cup Champions League the club will meet Real Madrid for the second leg. With reaching the quarter-final the club lives up to a successful tradition. With 18 national championships and 14 cup victories, Galatasaray is the most popular and successful soccer club in Turkey. Reason enough for Opel to formalize a partnership with the top European club.

General Manager of Opel Turkey Özcan Keklik with new Opel Cascada

Club president Ünal Aysal and the General Manager of Opel Turkey, Özcan Keklik, signed an agreement making the Turkish club – Champions League veterans – an Opel team. In addition to being their automotive partner, Opel can also realize a host of advertising activities with Galatasaray. With that Opel is keeping a spotlight on soccer with its brand communications and expanding its international presence in this arena. The partnership with Galatasaray Istanbul, following the agreement with Feyenoord Rotterdam as one of the leading Dutch teams, has been formalized as the next building block in the brand’s strategy.

Dr. Thomas Sedran, Opel Vice President Operations, Business Development and Strategies says, “Opel and soccer – a perfect fit. The connection stands for brand values like dynamics, performance and passion. 

Galatasaray Istanbul is an important part of this, particularly in light of the growing markets in Eastern Europe. This won’t be the last step we take to further reinforce the connection between Opel and soccer.” Club president Ünal Aysal adds, “Galatasaray and Opel share many common values and both have a rich heritage. We are happy to be part of this professional collaboration and look forward to many shared successes.”

Prior to the contract with Galatasaray, Opel’s British sister brand Vauxhall already established partnerships with the national teams of England, Scotland, Wales and Northern Ireland. In the German National League, Opel is partner to Borussia Dortmund, Fortuna Düsseldorf, Bayer 04 Leverkusen, SC Freiburg and FSV Mainz 05.

!NEW! Opel Ampera at Rallye Monte-Carlo: Mission Title Defense

Electric Vehicle again competing in alternative propulsion category

Opel is taking part in the international Rallye Monte-Carlo for the second time with the Ampera EV. Following last year’s victory and three more top 10 finishes, this year eight Ampera teams are participating to defend the title for vehicles with alternative propulsion.

Organized by the Automobilclub Monaco, the “Rallye Monte-Carlo des Énergies Nouvelles” is taking place for the 14th time. It begins on March 21 in Annecy-le-Vieux, Clermont-Ferrand and Lugano, and ends three days later in Monaco. Due to a higher number of uniformity tests, this year focus on the vehicles’ driving efficiency is even stronger. The goal of the rallye is to cover a specified distance at a constant speed and with the lowest possible fuel consumption.

“The successes last year show the Ampera’s superiority over the competition under extreme conditions as well as in everyday use,” says Dr. Thomas Sedran, Management Board Member for Operations, Business Development & Corporate Strategies at Adam Opel AG. “We want to drive this forward and once again reinforce our leading role in alternative propulsion.”

In order to participate, vehicles may emit a maximum of 115 g/km CO2. The overall standings are determined by a ratio of vehicle weight, CO2 emissions, fuel energy density and consumption. The “Rallye Monte-Carlo des Énergies Nouvelles” is the oldest and most renowned motorsport event for vehicles with alternative propulsion systems. The Automobilclub Monaco has organized the event since 1995.

Opel is a pioneer and trendsetter in sustainable mobility with the Ampera’s multi-award-winning concept. The Ampera is the first electric car suitable for everyday use from a European automaker and the best-selling electric sedan in Europe. A 16 kWh lithium-ion battery pack feeds the 111 kW/150 hp electric drive unit to deliver between 40 and 80 km of pure electric operation with zero emissions – depending on terrain, driving technique and temperature – when fully charged. For longer distances, a gasoline engine serves as a generator to keep the vehicle electrically powered. The Ampera’s electric propulsion system provides instant torque of 370 Nm and enables zero to 100 km/h acceleration in around nine seconds. The electronically limited maximum speed is 161 km/h.

!NEW! Opel bets on Rüsselsheim location

• Dr. Thomas Sedran welcomes commercial real estate developer in Rüsselsheim
• Commitment to the site and for the joint development of the old Opel plant
• Acquisition of the Adam Opel house as a sign of solidarity with the city

Dr. Thomas Sedran, Deputy Managing Director, Adam Opel AG, welcomed yesterday the room A1 at the historic former Opel factory premises around 100 participants of the 5th German Commercial Real Estate Summit, currently taking place in Wiesbaden. The evening event in Rüsselsheim was dominated by the historic site, which aims to develop the project developer acrest to "Opel Forum" as an attractive new center of Rüsselsheim downtown.

"Our planned brand and Classical World in the Opel forum will be more than a museum. We show our rich vintage and classic collection, and let 150 years of history to life, "said Dr. Thomas Sedran. "The Opel brand and classical music world is embedded in the proposed shopping center by a private investor with a vintage center" Auto ", a research campus and a lot more. A promising symbiosis, "said Dr. Thomas Sedran further.

The union of Adam Opel AG had to Rüsselsheim, said Dr. Thomas Sedran, a concrete investment result. The house at the Adam Opel Rüsselsheim Rugby ring since the beginning of completely passed into the possession of Adam Opel AG. The company made an early exercise its option to purchase the previously leased buildings. "The acquisition is a clear commitment to Rüsselsheim. For over 150 years, is the heart of the brand, "says Dr. Thomas Sedran.

The Adam Opel Haus is located since 1998 the headquarters of Opel. Besides the board here the central areas have their offices. These include the departments of sales and marketing, HR, finance and logistics.

The building was designed by the renowned London architects Building Design Partnership in close proximity to the International Technical Development Center (ITDC). It was created on a land area of ​​30,000 square meters. Distributed over five floors usable office space is 21,000 square meters.

!NEW! Lightning fast start for Opel ADAM: Over 20,000 orders and counting

New small car from Eisenach making a splash with design, variety and technology 

Just one week after the Opel ADAM market launch, orders from all across Europe for the chic, urban car have already exceeded 20,000 – with most of them placed in Germany.

Deputy Chairman of the Opel Management Board Dr. Thomas Sedran says, “This is an outstanding start for our new small lifestyle car from Eisenach – especially if one considers that the market launch in many European markets is yet to come. The ADAM sparks excitement and is a popular new ambassador for our brand.”

The ADAM success story started with its world premiere at the Paris Motor Show in October 2012. Even at this early stage, readers of Auto Zeitung chose the ADAM as the Number One City Car for the Auto Trophy. In the magazine Auto Motor und Sport’s “The Best Cars of 2013” poll, the small Opel came out ahead of all its direct competitors in the lifestyle segment.

One of the ADAM’s major plus points is its diversity. There is no other car in this class in the world that can offer more than 61,000 variants for the exterior and nearly 82,000 for the interior – ranging from a vast selection of colors and rims to special details like different headliners. Dr. Sedran: “Whoever orders an ADAM today can be quite certain that he/she won’t see an identical car. Almost every ADAM will be unique.”

The car’s new clever and affordable technology features are also grabbing buyers’ attention. The IntelliLink infotainment system makes the ADAM the best connected small car, as it integrates the owner’s smartphone (Apple iOS and Android) in the vehicle. Soon it will also be available with the innovative Apple voice recognition software SIRI Eyes Free. The lifestyle car also offers a spectacular selection of innovations that to date were only familiar from higher classes, if at all. Unique in the segment are for example a newest-generation Automatic Park Assist (APA), heated steering wheel, Side Blind Spot Alert (SBSA) and the Opel-exclusive, fully integrated rear bicycle carrier FlexFix.

Opel’s multibillion euro model offensive continues. The next newcomer, the elegant Cascada convertible, is already in the starting blocks and will be at dealerships in the first half of this year. From 2012 to 2016 Opel will introduce a total of 23 new vehicles and 13 new engines to the market.

!NEW! 1.6 liter Turbo Diesel engine continues powertrain renewal at Opel

• New family of four cylinder,  1.6 liter ECOTEC Turbo Diesel engines
• Class leading refinement, high power / torque density
• Fuel consumption reduced by up to 10 percent
• Compliant with future Euro 6 emissions requirements

Opel continues the fundamental renewal of its powertrain portfolio with an all-new four cylinder, turbo diesel engine. The second family of new downsized power units to be introduced after the gasoline 1.6 liter SIDI ECOTEC, the 1.6 liter CDTI ECOTEC diesels will replace existing 1.7 liter engines and certain lower powered versions of the 2.0 liter range.

Featuring closed loop combustion control and an aluminum block, the new 1.6 CDTI ECOTEC is the first diesel from Opel to comply with future Euro 6 emissions requirements. The engine will be available in a variety of power outputs across several carlines.

Class leading attenuation of noise, vibration and harshness, high power/torque density and low fuel consumption were the main development objectives. Initially maximum power and torque have been increased versus the 1.7 liter engine to 100 kW/136 hp and 320 Nm respectively, while fuel consumption has been reduced by up to 10 % compared with similarly powerful 2.0 liter diesels.

“The comprehensive renewal of our powertrain portfolio continues at wide-open throttle,” said Dr. Thomas Sedran, Deputy Chairman of the Opel Management Board. “Our new 1.6 liter diesel will set benchmarks for refinement, performance and environmental compatibility. By the end of this year we will have launched three all-new generations of gasoline and diesel engines, as part of our roll-out of 23 new models and 13 new powertrains by 2016.”

The new 1.6 liter diesel and its innovative engine control unit have been entirely developed in-house by a global team of engineers in Turin, Ruesselsheim and the USA. This approach has enabled a comprehensive system optimization from the very beginning of the design process. Beginning in spring, the 1.6 CDTI ECOTEC will be manufactured at the same “flex plant” as the new 1.6 liter gasoline engine, in Szentgotthard in Hungary.

!NEW! Opel Cascada: Open air elegance from 25,945 Euros

• Glamorous mid-size convertible with premium soft top now available to order
• Extensive standard equipment and many high quality options
• New Direct Injection 1.6 SIDI gasoline Turbo
• Powerful 2.0 liter BiTurbo diesel available soon

The new Opel Cascada is now available to order with prices starting at 25,945 euros (RRP incl. VAT in Germany). The nearly 4.70 meter long elegant mid-size class convertible celebrates its world premiere at the Geneva Motor Show in March. A classic four-seater with an elongated silhouette and sophisticated, high-quality soft top, it will be at dealerships from April, just in time for the first sunny spring days. “Following the compact Mokka SUV and the small lifestyle ADAM, the Cascada is the next highlight in our product offensive. Our new mid-size class convertible boasts open air driving fun in premium quality – from design to its technologies and equipment – all at an attractive price,” says Opel Management Board Member for Strategy Dr. Thomas Sedran.

Already the Cascada Edition variant available from 25,945 euros comes standard with a wide range of equipment and state-of-the-art technologies. One highlight is the taut electric soft top that can be opened at the press of a button and at speeds up to 50 km/h in 17 seconds or also via remote control when the car is at a standstill. Best Opel chassis technology originally developed for the Insignia OPC is featured on the Cascada’s front axle with HiPerStrut (High Performance Strut) suspension, guaranteeing driving fun and superb traction. 

The Opel Cascada also offers luggage compartment load volume of 280 liters with the roof open and up to 380 liters when the soft top is closed. It also boasts very comfortable and easy operation features such as the FlexFold system that electrically releases and folds down the 50:50 split rear seat back rests. All this makes the Cascada perfectly suitable for everyday use as well as for longer journeys.

Opel Cascada with LED tail lights

Also standard features on all Cascada, light alloy wheels, rear lights in newest generation homogeneous LED technology, a Morrocana wrapped instrument panel and a leather steering wheel add extra glamour and pleasure. The Park Pilot assists during reverse parking with an acoustic warning signal. Reversing Camera is also available.

Reversing Camera

Now you will not miss anything that happens behind the vehicle. When reverse gear is engaged, the rear view camera is activated. They will display the rear bumper as a reference and reflects a current steering angle, so you can even parallel parking calms look ahead.

Additionally a dynamic overlay is projected onto the screen, which displays the required steering movement to parking path. Horizontal lines at one-meter intervals in the projected image, display the exact distance to objects and obstacles.

The entry level powertrain is the 1.4 liter gasoline Turbo unit with 88 kW/120 hp and a six-speed manual transmission. For a base price of 28,245 euros, the 125 kW/170 hp 1.6 liter SIDI Turbo from the completely new engine generation with direct injection is available. It boasts excellent running smoothness and power delivery with maximum torque of 280 Nm with overboost.

For 3,600 euros extra compared to the Edition, the Opel Cascada Innovtion versions offer additional standard equipment such as the exceptional premium soft top with superb acoustic insulation. Superior comfort in the interior is also ensured by electric seat belt presenters, dual zone ECC (Electronic Climate Control) and elegant Morrocana seat upholstery with contrast stitching. The AFL+ Adaptive Forward Lighting system ensures highest safety and visibility with up to ten automatic lighting functions.

Electric Belt Presenter
 

The long doors of the new Opel Cascada make getting in and out very easy - especially for rear passengers. To help you achieve the seat belts in the front seats, it also has the practical Electric Belt Presenter: with telescopic arms, he brings you closer to the seat belts, so you can create them without complicated turn. Are the straps once created, the telescopic arms automatically go back to its original position.

High individualization level with wide range of equipment extras

At market launch ten exterior colors are available, and they can be combined with three roof colors. In addition, wheels are available in ten different designs and sizes from 17 to 20 inches. In the interior, the Cascada offers four elegant equipment and trim options, including two top-quality leather variants. Cascada owners can choose between three optional infotainment and navigation systems that can be combined with Digital Audio Broadcast (DAB+) and can integrate mobile telephone functions.

Heat Reflecting Leather
 

By sunlight heated leather is often unpleasant. The new Opel Cascada offers you the perfect solution in this regard: leather with antireflection coating, which minimizes high temparature perception even in direct sunlight.

Highest levels of safety and driving fun are ensured by driver assistance, protection and comfort systems such as the adaptive chassis system FlexRide for 980 euros, the second generation Opel Eye - the latest generation Opel Eye front camera (800 euros) with enhanced Traffic Sign Assistant (TSA), Lane Departure Warning (LDW), Following Distance Indicator (FDI), Forward Collision Alert (FCA)  and the premium ergonomic AGR certified seat for driver and front passenger (685 euros).

Electric Parking Brake

More comfort - and more space in the cockpit: The electric parking brake saves space in favor of storage and armrest. As a function prevented the Hill Start Assist rolling backwards during hill starts.

Further comfort extras are also optionally available, including the power EasyEntry system, electric seat adjustment and ventilation, heated steering wheel and electrical auxiliary heater that can be activated by remote control.

Electric EasyEntry function 

Another feature that is usually only found in luxury cars, the EasyEntry function of the front seats. Without having to press a button or slider to the front seats move automatically when folding the seatback forward and help passengers access to the rear seats even further.

The Cascada comes with a broad and efficient powertrain line-up. On the gasoline side next to the 1.4 liter Turbo unit with 88 kW/120 hp or 103 kW/140 hp, the completely newly constructed 125 kW/170 hp 1.6 liter SIDI Turbo with direct injection is available. On the diesel side the 121 kW/165 hp 2.0 CDTI ecoFLEX ensures optimum power delivery and high economy. With six-speed transmission and Start/Stop, it consumes just 5.2 liters per 100 km and emits only 138 g/km CO₂. Just like the 1.6 SIDI Turbo, the 2.0 liter Turbo diesel can also be combined with six-speed automatic transmission. The portfolio will soon be completed by the efficient and powerful 2.0 BiTurbo CDTI ecoFLEX with 143 kW/195 hp, maximum torque of 400 Nm, manual six-speed transmission and Start/Stop technology.

!NEW! "Well-positioned": Opel dealers have a positive outlook for 2013

• Turnaround: New management team is preparing for dealers conference destination direction
•  Product offensive with ADAM, Cascada and Insignia to the next round
• Surprise guest: Opel brand ambassador and Opel fan Jürgen Klopp

Star guest at the Opel dealer meeting: Borussia Dortmund coach Jürgen Klopp talks to Opel Marketing Director Andreas Marx.

Modern cars and a new team - well equipped Opel launches into 2013. At today's Opel dealer conference in Rüsselsheim, the Executive Committee was led by Dr. Thomas Sedran and Alfred E. Rieck are main objectives. The event, attended by more than 1,000 dealer representatives from all over Germany had traveled was "placed Best" as its motto. Dr. Thomas Sedran to the guests: "We have products on the market, which are distinguished by their design, quality and advanced technology. Now it's up to all of us to communicate this to our customers and to convince them of our new models. "

The new Opel Cascada was one of the stars at the Opel dealer meeting in Rüsselsheim. Sales and Marketing Executive Alfred Rieck presented the elegant convertible, which celebrates in March at the Geneva Motor Show world premiere.

At the same time put the dealers Sedran the future plan "Drive! 2022 "before. He aims to lead Opel mid-decade to return to profitability. In addition to greater cost is the plan for a new sales strategy, strengthening the brand image as well as an export and model offensive. Alfred E. Rieck, Board Member for Sales, Marketing and Aftersales, presented the Drive on! " 2022 "based Key points:" We have brought in the past year with Ampera, new Astra family, mocha and other models groundbreaking vehicles to market. With the new products we want to create the turnaround and return to winning ways. That this is achieved, already shows the great customer interest in Mocha: At the beginning were already more than 65,000 orders for our compact SUV. Of central importance is also that our customers are satisfied with their vehicles and service. Here we also have to play to our strengths. "

"Let us take this momentum in the coming months," added the new Opel Sales Manager for Germany, Matthias Seidl. "By ADAM and elegant convertible Cascada now two more exciting models are in the starting blocks." Other components of the current product offensive, the recently available "Active" special models and the introduction of new engines in the spring. The second half then the new Insignia takes center stage. In order to attract the interest of customers, several events are in the dealerships as the great "Angrillen" at Opel on 19 January planned with the preview of the new Opel ADAM. Likewise, the five million existing customers are made aware of the increasingly comprehensive services as well as new models of Opel.

Sport commitment arouses enthusiasm for the brand Opel

Even the return of Opel in the sport has a positive effect on the perception of the brand. This demonstrates both the commitment to motor sports as well as in the Bundesliga. That could Borussia Dortmund coach and brand ambassador Jürgen Klopp confirm on the spot: "Not only in my players, especially for the fans, the cars from Opel are again a really hot topic of conversation, and hence also with their families and friends," explained Klopp Insignia of an enthusiastic driver is in front of the attending dealers. The "Opel Family Cup", which will take place in the summer and at the Klopp takes over the patronage was, here is a very good complement to win new customer groups for the brand.

"Customer satisfaction is the key to our success. To ensure this, we need a great vehicle, as we have prepared them with our current and future portfolio. Equally as important, they are, our local partners, because only you can convince customers to talk directly with the quality of our products. Where we can, we will help" Dr. Thomas Sedran called the dealer to help to break new ground in customer activation.

!NEW! Official Start of Production for Opel ADAM: Lifestyle and Innovations “Made in Eisenach”

• Only car in its segment produced in Germany
• Thuringia plant boasts flexible production and highest quality
• Investments total 190 million euros
• Over 16,000 orders received before official market premiere on January 19
• Individualization champion with over 61,000 combination possibilities for exterior and almost 82,000 for interior
• Opel ADAM will soon be supported by Siri Eyes Free Mode on iPhone

Big venue for a small car: today Opel celebrated the official start of production of its new lifestyle small car ADAM in the Eisenach plant. Many special guests came in honor of the ADAM. “This is a special moment for Eisenach and for the entire company. The ADAM is bold, innovative and versatile, and thus embodies the pioneering spirit that is moving Opel into a new era,” says Steve Girsky, Opel Supervisory Board Chairman, GM Vice Chairman and President GM Europe.

Both Thuringia’s Minister of Economics Matthias Machnig and Deputy Chairman of the Opel Management Board Dr. Thomas Sedran underlined the fact that Opel is the only automaker that not only develops but also builds a small car in Germany. Sedran: “The ADAM is a clear commitment to our plant in Eisenach and to Germany as a whole.” With its vast possibilities for individualization, the ADAM poses challenges for planning, logistics and manufacturing. “The highly qualified Eisenach team as well as everyone in the company who has worked on this project can be proud of this day,” added Sedran.

High jumper Ariane Friedrich was also proud: The European Athletics Indoor Champion 2009 and multiple German champion had the honor of driving the ADAM off the assembly line next to Opel Supervisory Board Chairman Steve Girsky – on a day no less special than her birthday.

Investments of 190 million euros in flexible and modern manufacturing facilities

The key prerequisite to build the ADAM is the ability to be flexible. After all, there is no other car in this class in the world that can offer more than 61,000 variants for the exterior and nearly 82,000 for the interior – ranging from a vast selection of colors and rims to special details like different headliners. Dr. Sedran says, “Whoever orders an ADAM today can be quite certain that he/she won’t see an identical car. Almost every ADAM will be unique – that’s how extensive the diverse range is that we are building here.” Opel invested around 190 million euros to be able to produce this second car line in Eisenach in addition to the Corsa.

The car “Made in Eisenach” already made a huge impression on the public after it was presented at the Paris Motor Show last fall. Now the official premiere at Opel dealerships in Germany is right around the corner on January 19. “Already today we have more than 16,000 orders from all across Europe,” says Dr. Thomas Sedran.

Opel ADAM assembly in Eisenach

Extravaganza of affordable innovations

“The ADAM is not only a symbol of Eisenach and Thuringia. It is a symbol of the entire company. Today Opel has the most attractive model portfolio in its 150-year history and the ADAM is a vital part of that,” emphasizes Plant Manager Stefan Fesser. In particular he pointed out the new clever and affordable technologies in the car. The IntelliLink infotainment system makes the ADAM the best connected small car, as it integrates the owner’s iPhone or Android device in the vehicle. ADAM will soon be supported by Siri Eyes Free mode. The lifestyle car also offers a spectacular selection of innovations that to date were only familiar from higher classes, if at all. Unique in the segment are for example a newest-generation Automatic Park Assist (APA II), heated steering wheel, Side Blind Spot Alert (SBSA) and the Opel-exclusive, fully integrated rear bicycle carrier FlexFix.

Opel ADAM with fully integrated FlexFix bicycle carrier 

Opel’s multibillion euro model offensive continues. The next newcomer, the elegant Cascada convertible, is already in the starting blocks and will be at dealerships in the first half of this year. From 2012 to 2016 Opel will introduce a total of 23 new vehicles and 13 new engines to the market.

Opel Cascada convertible