- Duncan Aldred to fully concentrate on sales and aftersales
- Dr. Thomas Sedran new President Chevrolet Europe
- Mark Adams to repatriate to Germany, responsible for GME Design
Tina Müller |
Tina Müller (44) has today been appointed Member of the Board of
Management, responsible for Brand Management, and Chief Marketing
Officer at Adam Opel AG, effective August 1, 2013. With the newly
created board function, Opel underscores the importance of brand
management as a pivotal element of the company’s strategy.
“After the successful launch of our latest models, a key to future
success is to modernize, profile and emotionalize the brand,” said Opel
Supervisory Board Chairman Steve Girsky. “We are delighted to have
acquired a renowned expert for this task with Tina Müller."
"With her valuable experience in the brand-driven consumer goods
industry, Tina Müller will have a major impact on the Opel brand," says
Opel CEO Dr. Karl-Thomas Neumann. "The new role of Chief Marketing
Officer within the Executive Board and the separation of marketing and
sales show the high importance we attach to the subject of brand
management. We will give the brand back the shine it deserves."
Duncan Aldred (43), previously responsible for marketing, stays
Acting GME Vice President, Sales & Aftersales Opel/Vauxhall and
Chairman and Managing Director of Vauxhall Motors. "In the highly
competitive European market, Duncan Aldred can now concentrate on sales
and aftersales," said Dr. Neumann.
Duncan Aldred |
Dr. Thomas Sedran (48), currently member of the Executive Board
responsible for Operations, Business Development and Corporate Strategy,
takes over as President and Managing Director of Chevrolet Europe in
Zurich, effective July 1. "We thank Thomas Sedran for his outstanding
work on the Opel Board and are pleased that he is taking the lead at
Chevrolet in Europe," says Girsky. "As chief of strategy, Thomas Sedran
made a significant contribution to the development of our ten year plan
DRIVE! 2022 – not only with a number of measures to reduce costs, but
also with many initiatives to raise the profile of the brand and
stimulate growth, such as our return to football sponsorship and
motorsport.”
Dr. Thomas Sedran |
Mark Adams (51), Executive Director, Global Cadillac and Buick Design
and GME Vice President, Design, will repatriate to Germany and assume
the position of GME Vice President, Design. In addition, Mark will be
the Champion for Opel/Buick brand strategies and design language. "This
move will provide an increased emphasis on joint strategies across
Opel/Vauxhall and Buick,” said Dr. Neumann.
Mark Adams |
Tina Müller began her career at L'Oréal Germany and then moved to
Wella AG. She then worked with Henkel KGaA for 17 years. As Corporate
Senior Vice President, she was most recently responsible for the region
of Western Europe in the Beauty Care division. Tina Müller also made a
significant contribution to the strong growth of the brand portfolio,
particularly the tradition-rich brand Schwarzkopf, as chief marketing
officer for its global business in hair cosmetics, body, facial and oral
care. She is a widely recognized brand expert. In 2010 she was named
"European Chief Marketing Officer of the Year" (Booz Company). Tina
Müller has also been named "Marketing Manager of the Year" three times
by the magazine "W & V”.
About Dr. Thomas Sedran:
Dr. Thomas Sedran was named Member of the Management Board of Adam
Opel AG on April 1, 2012, in charge of Operations, Business Development
& Corporate Strategy.
Sedran had been in charge of automotive business affairs for the
Munich-based global management consultants AlixPartners since 2006. In
this position he worked very closely with Opel/Vauxhall. At Opel he was
responsible for developing and implementing business strategies for the
long term growth of the company in Europe and beyond.
Born on October 13, 1964 in Augsburg (Germany), Sedran has spent most
of his career as a management consultant. Before his time at
AlixPartners, he worked for Roland Berger Strategy Consultants for over
ten years, where his last position was as global head of the Competence
Center Automotive.
He has a Master of Business Administration from the University of
Hohenheim, Germany, and a Ph.D. from the Ludwig Maximilian University in
Munich, Germany.
About Mark Adams:
Mark Adams has been Executive Director, Global Cadillac and Buick Design and GME Vice President, Design, since August 2012. Prior to this assignment, he had been GM Europe Vice President Design since June 1, 2007. In this capacity, he headed the newly established GM Europe design organization, including the Rüsselsheim-based GM Europe Design Center. He was responsible for the design of GM’s European brands Opel, Vauxhall and Saab, as well as certain Saturn products in North America.
Adams served in a series of chief designer positions at Ford Motor
Company before joining General Motors in September 2002 as Director
Exterior Design for the Opel brand. He was responsible for the exterior
design of successful models such as the Astra GTC, Zafira, Astra
TwinTop, Antara, Corsa and for the design language of Opel and Saab
vehicles. In 2004, Adams became Director of Exterior Design for GM
Europe and was responsible for the exterior design of all Opel, Saab and
Vauxhall vehicles.
Mark Adams was born in London, U.K., on December 11, 1961. He studied
both Engineering and Design. He holds a Bachelor of Science degree with
honors in Mechanical Engineering (vehicle option) and a Master of Arts
degree in Automotive Design from the Royal College of Art in London.
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