Opel ADAM&YOU: Fascinating app as 3D game with comic book-backed graphics
The Opel ADAM App simplifies the car configuration process through an
engaging video game experience. Product customization is currently one
of the hottest trends in the car industry. There are literally millions
of configurations to choose from, with possibilities clearly exceeding
the standard options typically presented in marketing campaigns. Choice
gives customers freedom to express their preferences, but the
customization process can also be long and frustrating. Faced with the
challenge of representing the ADAM car as the most customizable model in
its segment, Opel created a downloadable application that enables users
to configure their dream car through a dynamic and fun app experience.
As a starting point, users are given 50 different and attractive cars
pre-customized by Opel, which they get to ´test on the road´ in a
virtual car drive scenario, similar to those typically found in video
games. Once happy with a particular car, they take it to the online
configurator to further adjust and finalize their dream car.
The App is not only useful – it is first and foremost engaging and fun.
What users find particularly refreshing is that it bridges the gap
between informative online car-configurator systems and a stimulating
video gaming experience. The Opel ADAM App truly pushes the envelope in
both of these spheres by combining high-end Unity 3D and 2D
visualization with superb interior and exterior rendering, as well as
aerial, night-mode, and 360° views of the car and its environment.
During the video game segment, users maneuver the car by grabbing and
moving both ends of their iPad, thus turning their tablet into a virtual
driving wheel. The dynamic, hands-on realtime experience is enhanced by
realistic detailing, which includes motion glare, front and rear lights
in night mode, rim reflections and turbo-boost. For an even more
sophisticated customer journey, the app comes with retina support and
even a choice of soundtrack to remix and listen to during the drive. The
app also facilitates sharing the chosen configuration on social media,
so that users can discuss their choice online with friends.
The Opel Adam App has met with a tremendous response from users, who see
it as the missing link between millions of options available and that
one dream car. The successful launch of the app for the iPad through the
Apple App Store in 30 markets globally has prompted Opel to also
develop the app for the iPhone.
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