- Turnaround: New management team is preparing for dealers conference destination direction
- Product offensive with ADAM, Cascada and Insignia to the next round
- Surprise guest: Opel brand ambassador and Opel fan Jürgen Klopp
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| Star guest at the Opel dealer meeting: Borussia Dortmund coach Jürgen Klopp talks to Opel Marketing Director Andreas Marx. |
Modern cars and a new team - well equipped Opel launches into 2013. At today's Opel dealer conference in Rüsselsheim, the Executive Committee was led by Dr. Thomas Sedran and Alfred E. Rieck are main objectives. The event, attended by more than 1,000 dealer representatives from all over Germany had traveled was "placed Best" as its motto. Dr. Thomas Sedran to the guests: "We have products on the market, which are distinguished by their design, quality and advanced technology. Now it's up to all of us to communicate this to our customers and to convince them of our new models. "
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| The new Opel Cascada was one of the stars at the Opel dealer meeting in Rüsselsheim. Sales and Marketing Executive Alfred Rieck presented the elegant convertible, which celebrates in March at the Geneva Motor Show world premiere. |
At the same time put the dealers Sedran the future plan "Drive! 2022 "before. He aims to lead Opel mid-decade to return to profitability. In addition to greater cost is the plan for a new sales strategy, strengthening the brand image as well as an export and model offensive. Alfred E. Rieck, Board Member for Sales, Marketing and Aftersales, presented the Drive on! " 2022 "based Key points:" We have brought in the past year with Ampera, new Astra family, mocha and other models groundbreaking vehicles to market. With the new products we want to create the turnaround and return to winning ways. That this is achieved, already shows the great customer interest in Mocha: At the beginning were already more than 65,000 orders for our compact SUV. Of central importance is also that our customers are satisfied with their vehicles and service. Here we also have to play to our strengths. "
"Let us take this momentum in the coming months," added the new Opel Sales Manager for Germany, Matthias Seidl. "By ADAM and elegant convertible Cascada now two more exciting models are in the starting blocks." Other components of the current product offensive, the recently available "Active" special models and the introduction of new engines in the spring. The second half then the new Insignia takes center stage. In order to attract the interest of customers, several events are in the dealerships as the great "Angrillen" at Opel on 19 January planned with the preview of the new Opel ADAM. Likewise, the five million existing customers are made aware of the increasingly comprehensive services as well as new models of Opel.
Sport commitment arouses enthusiasm for the brand Opel
Even the return of Opel in the sport has a positive effect on the perception of the brand. This demonstrates both the commitment to motor sports as well as in the Bundesliga. That could Borussia Dortmund coach and brand ambassador Jürgen Klopp confirm on the spot: "Not only in my players, especially for the fans, the cars from Opel are again a really hot topic of conversation, and hence also with their families and friends," explained Klopp Insignia of an enthusiastic driver is in front of the attending dealers. The "Opel Family Cup", which will take place in the summer and at the Klopp takes over the patronage was, here is a very good complement to win new customer groups for the brand.
"Customer satisfaction is the key to our success. To ensure this, we need a great vehicle, as we have prepared them with our current and future portfolio. Equally as important, they are, our local partners, because only you can convince customers to talk directly with the quality of our products. Where we can, we will help" Dr. Thomas Sedran called the dealer to help to break new ground in customer activation.
"Let us take this momentum in the coming months," added the new Opel Sales Manager for Germany, Matthias Seidl. "By ADAM and elegant convertible Cascada now two more exciting models are in the starting blocks." Other components of the current product offensive, the recently available "Active" special models and the introduction of new engines in the spring. The second half then the new Insignia takes center stage. In order to attract the interest of customers, several events are in the dealerships as the great "Angrillen" at Opel on 19 January planned with the preview of the new Opel ADAM. Likewise, the five million existing customers are made aware of the increasingly comprehensive services as well as new models of Opel.
Sport commitment arouses enthusiasm for the brand Opel
Even the return of Opel in the sport has a positive effect on the perception of the brand. This demonstrates both the commitment to motor sports as well as in the Bundesliga. That could Borussia Dortmund coach and brand ambassador Jürgen Klopp confirm on the spot: "Not only in my players, especially for the fans, the cars from Opel are again a really hot topic of conversation, and hence also with their families and friends," explained Klopp Insignia of an enthusiastic driver is in front of the attending dealers. The "Opel Family Cup", which will take place in the summer and at the Klopp takes over the patronage was, here is a very good complement to win new customer groups for the brand.
"Customer satisfaction is the key to our success. To ensure this, we need a great vehicle, as we have prepared them with our current and future portfolio. Equally as important, they are, our local partners, because only you can convince customers to talk directly with the quality of our products. Where we can, we will help" Dr. Thomas Sedran called the dealer to help to break new ground in customer activation.
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