Opel Insignia ST |
Three models, arriving in the Chinese market this year, are at the
heart of the Opel exhibition space at the Shanghai Motor Show (April 20 –
29). After an absence of five years, Opel is back at China’s main Motor
Show and presenting the Insignia ST (Sports Tourer), Astra GTC and
Zafira Tourer. Also on display is the Opel Antara mid-range SUV, todays
Opel’s best-selling model in China.
Opel Astra GTC |
“The three new Opel entries will broaden the brand’s product lineup
in China to help satisfy the increasingly diverse demands of Chinese
vehicle buyers. They embody Opel’s proud heritage of German engineering
and technology excellence. With these award-winning models we are making
a highly attractive offer to our Chinese customers in three more
different market segments. ”, said Jürgen Keller, Director International
Operations, Adam Opel AG.
Opel Zafira Tourer MPV |
The new models represent three types of vehicles, becoming more and
more popular among China’s growing younger generation: station wagons,
MPV’s and coupes. “They tend to seek out distinctive and fresh products
to enrich their lifestyles and set them apart. They demand high-quality
details and stylish character in the things they buy. Opel products are
well suited to meet the demands of these younger consumers”, said
Keller. The Insignia ST will go on sale at all Opel dealerships across
China shortly after the Shanghai Motor Show. The Zafira Tourer and Astra
GTC will go on sale in the second half of 2013. Last year, Opel sold
about 4,500 cars in China with 22 dealers.
Opel Antara SUV |
Opel’s activities on the Chinese market are part of an ongoing export
offensive. In the past 24 months, the brand has successfully entered
markets as Israel, Singapore, Chile, Australia and the United Arab
Emirates. Opel will continue to look for export opportunities, assuming
it makes business sense.
General Motors and its joint ventures will display more than 50
different vehicle models at Auto Shanghai 2013. The products range from
small cars to luxury passenger vehicles to light-duty trucks from the
Baojun, Buick, Cadillac, Chevrolet, Jiefang, Opel and Wuling brands. GM
has 12 joint ventures, two wholly owned foreign enterprises and more
than 55,000 employees in China. GM and its joint ventures offer the
broadest lineup of vehicles and brands among automakers in China. In
2012, GM sold more than 2.8 million vehicles in China.
No comments:
Post a Comment