Seating with Seal of Approval: Opel Honoured for Back-friendly Seats

• Back friendly seating à la Opel: Aktion Gesunder Rücken e.V. (AGR) awards manufacturer for long-standing commitment to back health
• AGR debut: 2003 Signum was first Opel with ergonomically certified seats
• More than just seats: Entire vehicle concept of Opel Meriva awarded AGR seal of approval
• Today’s Opel Grandland and Opel Astra: Intelli-Seats and ergonomic active sports seats with numerous adjustment options as well as massage and ventilation functions

Relaxing and healthy seating has a long tradition at Opel. Opel drivers and passengers of all sizes have been able to enjoy particularly back-friendly seating in models bearing the ‘Blitz’ emblem for more than 20 years. The brand is synonymous with seats that integrate drivers and passengers comfortably, safely and sportily into the respective Opel model. Opel has now been recognised by Aktion Gesunder Rücken e.V. (AGR) (Campaign for Healthy Backs) for its decades of continuous commitment to back health and relaxing seating. The experts for healthy seating presented the award to Opel representatives at the Adam Opel House at the company's headquarters in Rüsselsheim.

This long-standing commitment continues in Opel’s current models, such as the compact class bestseller Opel Astra and the Opel Grandland, the manufacturer demonstrates that ergonomically excellent seats promote health and increase road safety. The ultra-modern Intelli-Seats and active sports seats offer numerous adjustment options and combine this with comfort details from multi-level seat heating to massage functions and ventilation. The motto: Take a seat, enjoy the drive and get out again after hours in a relaxed manner. However, the triumph of ergonomically valuable seating at Opel began more than 20 years ago, or more precisely, in 2003 with the first AGR seal of approval for the Opel Signum.

Good for the back: AGR-certified Ergonomic Seats from 2003

Relaxed travelling not only increases the well-being and safety of passengers, it is also an important health factor. The ‘right’ seat is not only comfortable, it also supports the occupant’s back. Opel has a pioneering role amongst volume manufacturers in this area for a long time. The company was the first automaker to offer back-friendly seats in the mid-size class in 2003, with the first AGR seal of approval for the Opel Signum. The experts for healthy seating awarded the 18-way electrically adjustable, multi-contour driver‘s seat in the Opel Vectra/Opel Signum their seal of approval.

From this moment on, the ergonomically superior seats set off on their road to success. In 2008, the standard comfort seats in the Opel Insignia offered generous adjustment setting ranges – 65 mm (electric) for height and 270 mm longitudinally – achieving absolute best marks here. The premium driver’s seat was AGR certified. 

And in 2012 the Opel Meriva MPV was the first series production car to receive the coveted AGR seal of approval for its overall ergonomic concept: FlexDoors with an opening angle of 84 degrees, FlexSpace system, AGR-certified ergonomic seats and the FlexFix bicycle carrier.

Opel also made the especially back-friendly seats available in the compact class. For the first time, the AGR-certified premium ergonomic seats in the Opel Astra generation introduced in 2015 were not just multi-adjustable in height, longitude and tilt, they were also optionally available with further comfort features such as massage, ventilation and memory function. And there is also a comfort plus for the second row: seat heating is not only available for both front seats, but also for the outer rear seats.

Seating comfort at its best: Active Sports Seats in Opel Astra, Intelli-Seats in Opel Grandland

Opel is continuously developing the seats recognised by the Aktion Gesunder Rücken e.V. and enriching them with innovations that make driving even more relaxed and healthier. The various seats in the latest Opel Astra generation and in the top-of-the-range Opel Grandland SUV offer seating comfort at its best.

Opel Grandland’s Intelli-Seats are characterised by a special recess running down the middle of the seat, which is inspired by the saddles of racing bikes and reduces pressure on the tailbone. The patented Intelli-Seat ergonomic feature ensures relaxed driving comfort even on long trips. And the optionally available extendable thigh support also increases the seat surface and gives occupants with long thighs more seat contact. The optimal hold in the pelvic area is supported by the electro-pneumatically adjustable lumbar support in height and length.

At the same time, the workmanship and features of the seats not only testify to high quality – the covers of the Intelli-Seats are also made of recycled and thus sustainable fabrics, thus taking into account Opel's ‘Greenovation’ approach. This also applies to the ergonomic active sports seats in the Opel Astra and Astra Sports Tourer, which are also certified by Aktion Gesunder Rücken e.V. Their covers are made of the mono-material ReNewKnit™. It conveys the high-quality look of suede, and it is 100 per cent recycled and recyclable. This reduces the CO2 footprint and avoids waste.

For those who want to enjoy even more seating comfort in the Opel Grandland and Astra models, they can opt for the Nappa leather upholstery, for example – in the Opel Astra in combination with ergonomic active sports seats and in the Opel Grandland with the high-end Intelli-Seat Pro. 

Opel has further developed this ergonomic seat and equipped it with new comfort features. For the first time in the Grandland, it has adjustable side cushions. The two air cushions housed in the cheeks of the backrests improve lateral support and can be adjusted according to personal preferences. In addition, the driver and front passenger seats offer ventilation as well as various massage programmes and many more features. The Intelli-Seat Pro represents the current high-end seat in the Opel portfolio in terms of comfort and individual adjustment options.

!NEW! Seat Engineering at Opel: High-Tech Perfection with a Long Tradition

• Robot tested: Outstanding ergonomic AGR seats for Astra, Insignia and Meriva and co.
• Second row comfort: Heated rear seats make new Astra debut
• Learning curve: From box seat to 18-way adjustable seat with massage function in 117 years

Bernd, Werner, Oliver and Marius are full of enthusiasm for their task – repeatedly they rub over the side bolsters of the seat underneath them before simulating getting in and out while scrubbing across the leather. Somewhat stubborn and relentless but at the same time completely dedicated. Bernd, Werner, Oliver and Marius are inspection robots in the test lab of the Opel International Technical Development Center in Rüsselsheim. To be more precise, they consist of a friction pad covered with a jeans-like material and a foam layer that simulate the human posterior and thighs. “They are more than just robots for us – they are fully qualified members of the team. They perform an important job and therefore they all have names,” explains seat specialist Andrew Leuchtmann, Senior Manager Interiors at General Motors Europe.

The robot team simulates gets into and out of cars 50,000 times a week – equivalent to an entire lifecycle of a car. Both the premium and ergonomic seats targeting the seal of approval from the back specialists of Aktion Gesunder Rücken e.V. (AGR) as well the integrated comfort seats that come as standard are subjected to this ordeal. After the tests, the engineers can recognize whether the seats will be able to withstand future strains just by looking at the fabric structure. “The color has normally faded and the surface is scratched but the most important thing is that the foam underneath is ok and that the surface structure remains stable,” says seating expert Leuchtmann. If this is not the case, the premium and ergonomic seats Opel offers for the driver and front passenger need to be upgraded – after all, there have to last an entire car life, no matter whether it is in the Mokka, Cascada, GTC, Meriva, Zafira Tourer, Astra or Insignia.

“This is where we obviously benefit from our great experience,” says Leuchtmann. After all, the Rüsselsheim-based carmaker can look back on 117 years of seating heritage. The success story of ergonomically valuable sitting began in 2003 with the first AGR seal of approval for the Opel Signum, making Opel the first manufacturer to offer back-friendly seats in the middle class.

The offensive for healthy sitting at affordable prices was rolled out across the model range. Especially long distance and company car drivers are grateful for the system. The numerous settings available allow the AGR certified premium seats in the Opel Insignia to be perfectly adjusted for each driver, ensuring that they are relaxed and symptom-free even after many hours at the wheel. Since 2003, Opel has made democratizing good seats one of its missions and is the leading volume manufacturer in regards to ergonomic seats with the AGR seal of approval.

The new lightness of sitting in the Opel Astra Sports Tourer

Lightweight: AGR seats in the new Opel Astra have shed 10 kilograms in weight thanks to ultra-high-strength steels.

The structure is the most important component of the seat. It ensures the safety of the occupants and keeps them in the right position in case of an impact. However, at the same time is also normally responsible for the considerable weight - not so in the new Opel Astra Sports Tourer. The seats have shed 10 kilograms in weight thanks to ultra-high-strength steels. The engineers know exactly how much weight they can take out safely before even starting on the first prototype thanks to a computer simulation. Darker colors show stress peaks in the material that could lead to a breakage. “We really pushed our limits on the Opel Astra Sports Tourer and experimented a lot,” says Leuchtmann. Amongst others, numerous welding tests were necessary. “You can no longer weld if the material is too thin,” says the engineer.

Comfort guaranteed: The numerous setting possibilities ensure that everybody can find the ideal position. 

Once the first prototypes have been built and the fabrics or leather for the covers selected, Werner and colleagues can start their work. But before that, the team calculates to the load level the robots need to apply to the test subject. Furthermore, a team of experts consisting of men and women of different size and build are asked to take a seat with a pressure mat measuring the peak loads, for example where the sit bones make contact. “We test it with prototypes in the real car,” explains Leuchtmann. “Opel Meriva seat for example is higher and you enter differently than you do the new Opel Astra Sports Tourer where the seats are lower.” Testers also sit differently on a premium or ergonomic seat. Because of the especially good lateral guidance, the side bolsters are higher and therefore under more stress. The data obtained results in an average calculation for stress and Werner and co can be programmed accordingly.

Mobile wellness: Massage and ventilation function along with electropneumatically adjustable side bolsters and lumbar support make the AGR seats in the new Opel Astra true all-rounders. 

Nine human seating experts are also at work in parallel. They, for example, drive around in a new Opel Astra Sports Tourer – for hours on end and for countless kilometers. They test the four-way electropneumatically adjustable lumbar support, the extendable thigh support or the massage function, complete a comprehensive survey and give a subjective overall grade. Serial production can only start when the last weakness has been eliminated.

Opel Meriva first vehicle to receive AGR certificate for integral ergonomic system

The development of a new seat takes around five years – of those, the team invests two years in the implementation of new concepts. This was also the case for Opel’s flexibility champion, the Meriva. It is the first and to date only vehicle with the AGR seal of approval for its integrated ergonomic system. This includes the ergonomic seats along with the 84-degree opening FlexDoors, the versatile FlexSpace seat concept for the rear seats and the optional FlexFix bicycle carrier. Or take the Astra Sports Tourer for example. Thanks to advance development, which also considers customer feedback along with comments posted in forums and blogs, the optional FlexFold rear seatback that can be split in a 40:20:40 ratio at the touch of a button could be realized. Furthermore, heated outer rear seats are available as an option for the first time. The added level of comfort will ensure that the next major trip with family or friends is more relaxing.

To ensure that Opel maintains its frontrunner position in seating development, the engineers are already working on the next generation of the premium and ergonomic seats behind closed doors. “Maintaining our ‘knowledge head start’ over our competitors and consistently extending our production know-how is vital,” insists Leuchtmann. “That is why we develop as much as possible internally and even have some components delivered by our own plant in Kaiserslautern.” The front seat structures are made entirely at the Kaiserslautern plant. The near vicinity to Rüsselsheim also has logistical advantages. The goal is clearly defined: Seats of the future will be even more ergonomic, even lighter, even more stylish and even safer. “We still have a lot of new ideas on how the contouring can adapt even more individually,” reveals the expert. “And there is still more to come on the massage front.” The fact that further Opel models with premium and ergonomic seats will follow seems to be a matter of course especially as the company looks to democratize good sitting further. 

Historical Overview of Opel seat Engineering

1899 – The box seat: The whole Opel Patent Motor Car System Lutzmann including the seats is reminiscent of a carriage. The seats cannot be adjusted.

1929 – Lower position: 30 years later, the Opel 4/20 “Moonlight Roadster” still comes with a firmly fixed bench. However, the position is considerably lower and the passengers can stretch their legs.

1950 – More comfortable: The seats of the Opel Olympia are fixed to a metal frame and the longitudinal position can be adjusted. The backrests of the front seats can be folded forwards to facilitate rear seat passenger ingress/egress.

1956 – Continuous longitudinal adjustment: The continuously adjustable front bench and the adjustable backrests of the Opel Kapitän are a further milestone. The backrests can be set to the optimum position by pulling a lever and simultaneously applying pressure.

1968 – Sporty: The legendary Opel GT gets sporty contoured seats with integrated headrests. Extended cushions and a significantly improved shoulder section show which way development is heading.

1970s – Headrests: Opel optionally fits certain model ranges with headrests – such as the Monza, the Kapitän/Admiral/Diplomat models or the Rekord C and D. The Opel Diplomat B comes with height-adjustable comfort headrests, which can even be tilted forwards.

1978 – First height adjustable seat: Opel Monza drivers can adjust the height of the seat with ease thanks to a telescopic rod.

1994 – Safety with a capital ‘S‘: The seats in the Opel Omega B are comfortable and as an option electrically adjustable. The reinforced rear backrests and the side airbags make an important contribution to passive safety, crash tests with a load are conducted for the first time. In the rear, all three seats come with three-point seat belts and headrests.

2003 – The first AGR seal: The Aktion Gesunder Rücken e.V. (Campaign for healthy back) gives the 18-way electrically adjustable multi-contour driver seat in Opel Vectra/Opel Signum its sought-after seal of approval. Opel is the first carmaker to offer back-friendly seats in the midsize class.

2008 – Comfort seats: The standard comfort seats in the Opel Insignia offer numerous setting possibilities – the height can be adjusted by 65 mm (electric) whereas adjustments of 270 mm are possible in longitudinal direction – outstanding figures. The premium driver seat is AGR certified.

2012 – Ergonomic total concept: FlexDoors with an opening angle of 84 degrees, AGR-certified ergonomic seats and the FlexFix bicycle carrier convince the AGR experts and they award the Meriva with their seal of approval. The first and still only serial production car to receive the certificate for its overall concept.

2015 – Compact class wellness: For the first time the AGR-certified premium ergonomic seats of the new generation Astra are not just 18-way adjustable including side bolster adjustment but are also optionally available with further comfort features such as massage and memory function along with ventilation

!NEW! All-New Opel Astra – Wellness Oasis Extraordinaire

• Refreshing: Unique AirWellness aroma system subtly scents cabin
• Relaxing: Modern infotainment, ergonomic seats and seat heating

Two scents: Opel will initially offer Energizing Dark Wood and Balancing Green Tea scent pads for the AirWellness aroma system in the new Astra.

Climb in and feel at home: while the new Opel Astra’s athletic exterior design conveys sportiness and lightness, the interior of the youngest generation of the compact class bestseller is a warm and welcoming personal wellness oasis. Opel went to quite some lengths to create an individual all-round wellness ambience for driver and passengers – including a top-class equipment option: Opel’s own AirWellness aroma system.

Calming: Balancing Green Tea fragrance has a relaxing effect on the occupants of the new Opel Astra.

“Our unique aroma system is a perfect fit to our quantum-leap Astra. It fills the car with a wonderful scent. For instance, Balancing Green Tea is very relaxing and together with options like the massage seats, creates a completely new driving feeling,” says Opel Chief Marketing Office Tina Müller. “And for those who prefer a more masculine scent, we also offer Energizing Dark Wood.”

Refreshing: The Energizing Dark Wood scent pad has a revitalizing effect on the occupants of the new Opel Astra.

Take a break from the daily routine: All-New Opel Astra makes it easy

“Take a break from the stressful daily grind for a few minutes. Nowadays, for many drivers their car is one of the few places where they can have a moment all to themselves. Every piece needs to fit together,” says Tina Müller, summarizing the idea for development of the aroma system.

A lot of elements contribute to the wellness experience, including premium wellness seats that feature 18-way adjustment for ideal individual seating comfort and superb back friendliness. Opel’s further developed AGR (Campaign for Healthier Backs) certified ergonomic seats now for the first time offer a combination of massage, memory, ventilation and heating functions. And the new Apple CarPlay and Android Auto compatible IntelliLink systems offer individual entertainment and excellent sound. But an important aspect was still missing for Opel developers for the perfect mix catering to the senses of feeling, seeing, hearing and smelling: the right scent that would increase the sense of well-being in the car.

Easy handling: The AirWellness aroma system can easily be mounted on the center console with the PowerFlex adaptor.

The AirWellness aroma system developed exclusively for the new Astra was the solution. Opel marketing experts, engineers and the French perfume company Azur Fragrances worked on this hand-in-hand for more than one year. Countless sample blends were selected, tested and enhanced over and over until finally two scents were chosen for the new Astra’s aroma system: Balancing Green Tea with a relaxing effect and the refreshing Energizing Dark Wood. The advantage for Astra customers: they don’t have to decide on one scent, they can quickly and easily change the prepared scent pads depending on their mood.

Easy handling: The AirWellness aroma system can easily be mounted on the center console with the PowerFlex adaptor.

Because while the perfumers were responsible for creating the scents, Opel engineers developed the corresponding system. The aroma system can easily be mounted on the center console with the PowerFlex adaptor (80 euros) and filled with the scent pads. Electrically warmed by five volts, it then releases the fragrance into the cabin. The all-new AirWellness system is available for the attractive price of just 44.90 euros and the scent pads can be purchased in sets of four for 7.99 euros (RRP incl. VAT in Germany).

Fragrance at the touch of a button: Once activated, the AirWellness aroma systems releases the scent into the cabin.