Ideal for individualists: Dream-car in customer-developed colour
Options open: Exclusive wheels, leather trim and styling elements
Everything but “standard”: Exclusive experts make each Opel Insignia unique
Create your own dream-car in your favourite colour! No problem with
the Opel Exclusive individualisation programme! Opel Exclusive lets
Insignia buyers – Grand Sport, Sports Tourer or Country Tourer
– choose their personalised colour scheme and select the light-alloy
wheels they like most. There are also be special ranges of leather trims
and styling elements. Thanks to Opel Exclusive, your car becomes your
personal visiting card.
One of a kind – Insignia paint à la Opel Exclusive
With
Opel Exclusive, buyers who configure their new Insignia can choose from
15 special colours, in addition to the 10 colours in the regular price
list. For an additional €2,500 RRP including VAT,
the spectrum includes Dynamic Orange, Tornado Blue, Panther Black or
Light Champagne. However, customers can also give their Insignia a
really personal touch. This could be the colour of their favourite tie
or their horse box, so that the complete combination is in the same
colour, or in any other shade – all for €5,9001.
Opel Exclusive buyers can also choose their preferred paint finish:
Metallic, containing aluminium particles in various sizes.
Pearl effect, containing minute fragments of ground mica or aluminium particles.
Solid finish, for a particularly strong tone, without any additional contents.
Tinted
clear-varnish finish. The final layer of clear varnish is lightly
coloured, giving this intensive and brilliant paint additional depth.
A visit to the Opel dealer – and the experts do the rest
The
first stop on the way to a dream-Insignia is the local Opel dealer. The
customer hands over, for example, a colour sample in the form of a
picture, photo or colour code and production of the unique Insignia can
begin. Production of the exclusive flagship starts at the Rüsselsheim
plant. After a dip into the immersion bath in the paint shop, where the
base coat is applied – the body is temporarily removed from the regular
production line.
At the same time, the Exclusive experts have
already begun their work. Weeks before they actually touch the real
body, they begin to develop the colour of the car. Gradually they
approach the customer’s preference. As soon as the experts are ready,
the customer receives a colour-swatch in the form of a 15
centimetre-long model car. If the customer is satisfied, around nine
kilograms of this paint are made. This is sufficient to paint the body,
the roof antenna, mirror housings and other add-on parts. The precise
colour formula is archived and the customer receives his personal
“colour ID”. This can also be found inside the car, in case the paint is
needed again. When all the parts are painted, the body returns to the
assembly line. Opel Insignia Exclusive is then completed in a
computer-controlled process, until it leaves the line as a fully
equipped, finished car. Even a smartphone cover with Opel Exclusive logo
is available in the chosen colour !
More than a paint job – fine equipment for the Opel Insignia Exclusive
The
advantages of Opel Exclusive go far beyond an almost unlimited variety
of colours and paint finishes. Customers can also decorate their
dream-car with the “High Gloss Black Exterior”: the usually chrome parts
such as the grille bar, fog lamps, window frames and – on the Sports
Tourer and Country Tourer – roof rails are transformed into high gloss
black. Special 18 and 20-inch light-alloy wheels, which perfectly match
the dynamic appearance of the Opel flagship, are also available. Inside,
customers can further personalise their car with exclusive leather and
decorative trims, which can also be combined with “regular” Opel Insignia
options.
Less than one year after the start of sales, Opel has already taken
more than 100,000 orders for the new Insignia from all over Europe.
Manufactured at the Rüsselsheim plant in Germany, the new Insignia
flagship is available as the Grand Sport limousine, the Sports Tourer
estate and the all-wheel drive Country Tourer estate, in trim levels
ranging from the already highly equipped Selection to the
top-of-the-line Ultimate Exclusive.
The new Opel Insignia model line-up is
crowned by the dynamic GSi – a sports-machine for those who like
something special, a driver’s car for maximum fun on all kinds of roads.
The new Opel Insignia is powered by a portfolio of turbocharged,
four-cylinder, diesel and gasoline engines from 1.5 to 2.0 litres in
displacement, combined with a choice of six-speed manual or six and
eight-speed automatic transmissions. The most powerful diesel and
gasoline engines are also offered with innovative torque vectoring
all-wheel drive.
The new Opel Insignia is extremely attractive for both private as well as
fleet customers – it most recently picked up the “Company Car Today
CCT100” award (Company Car Today) in the United Kingdom. Buyers
not only benefit from numerous state-of-the-art technologies such as
adaptive cruise control (which automatically adjusts the speed to follow
the vehicle in front according to the selected following distance),
IntelliLux LED matrix headlights (which automatically adapt to every
traffic situation) and ergonomic seats certified by the back-specialists
from Aktion Gesunder Rücken e. V. The new Opel Insignia also offers moderate cost of ownership compared with its competitors in the high-volume and premium segments.
Nine in ten of the new Opel Insignia cars ordered so far come with the
optional Navi 900 IntelliLink top-of-the-range infotainment system. The
integrated navigation system features an eight-inch capacitive colour
touchscreen. Navi 900 IntelliLink is compatible with Apple CarPlay and
Android Auto, thus bringing the world of smartphones into the car. If
OnStar is on board, smartphones can also connect to the car’s powerful
4G/LTE Wi-Fi Hotspot[1] – for example for flawless online audio streaming.
The popularity of the new Opel Insignia in the marketplace is matched by
its success in the international media. The new Opel flagship has won
prestigious awards from authoritative publications such as the “Golden
Steering Wheel” 2017 in Poland (Auto Swiat) and Slovenia (Auto Bild) as well as “Best Car 2017” (Fleet Cars & Vans, Fleet Auto Premium) in Poland and “Fleet News of the Year” (FLEET Magazine) in the Czech Republic.
The new Opel Insignia has also proved its mettle against tough competition
in comparison tests carried out by automotive magazines across Europe.
To date, the Insignia has won 23 of 40 comparison tests: four wins in
Germany (Autostraßenverkehr July 26 and September 20, Auto Zeitung July 26, Auto Bild August 4); three wins in the Netherlands (AutoWeek 29/17 and online July 21, AutoVisie July 6) and the Czech Republic (auto.cz September 29, AutoTIP October 2, auto motor und sport October 17); two in Portugal (Auto Hoje August 24, Auto Foco December 21), Belgium (Le Moniteur Automobile November 27, AutoWereld December 1), Poland (Auto Świat July 10 and July 17), Sweden (Teknikens Värld August 27, Vi Bilägare January 2018),and the United Kingdom (What Car? August 4, Auto Express January 17, 2018); and one each in France (caradisiac.com), Slovakia (auto motor und sport October 10) and Norway (Motor November 4).
[1] OnStar Services require activation and account with
OnStar Europe Ltd. Wi-Fi Hotspot Services require account with nominated
network operator. Charges apply after expiry of applicable trial
periods. All services subject to mobile network coverage and
availability. Check [LOCAL SITE] for service limitations and charges.
Off-road appeal: Order books open for adventurous Insignia top model from €34,885
For all terrains: All-wheel drive with torque vectoring, 25 mm more ground clearance
Absolutely individual: Unique Insignia personalization with Opel Exclusive
Autumn launch: World premiere at IAA in September, at dealers shortly after
Adventurer in off-road look: New Opel Insignia Country Tourer is
available now at prices starting from €34,885 (RRP including VAT).
The new Opel Insignia Country Tourer celebrates its premiere at this
year‘s Frankfurt Motor Show (IAA, September 12 – 24) and will be at
dealers shortly afterwards. But the adventurer with off-road appeal and
optional clever all-wheel drive with torque vectoring can already be
ordered today. The Insignia Country Tourer is available for the
entry-level price of €34,885 (all prices RRP incl. VAT in Germany). The
new top-of-the-line model already comes with a wide range of top
technologies and assistance systems on board. Standard equipment
includes the ultra-modern FlexRide premium chassis, Hill Start Assist,
Opel Eye front camera including Forward Collision Alert with Pedestrian
Detection and Automatic City Emergency Braking, Lane Departure Warning
and Lane Keep Assist with automatic steering correction, Following
Distance Indication, High Beam Assist and automatic low beam lighting
with tunnel recognition. Top comfort is guaranteed by features such as
two-zone automatic climate control, the Keyless Open & Start system
and multi-stage adjustable comfort seats. Insignia Country Tourer
passengers enjoy best entertainment and connectivity with the Apple
CarPlay and Android Auto compatible Radio R 4.0 IntelliLink. The
personal connectivity and service assistant Opel OnStar including one
year of OnStar services[1] such as hotel room booking[2] and parking spot search[3] is also on board as standard.
Hitting the track: New Opel Insignia Country Tourer features a
tough off-road look and innovative technologies such as FlexRide
suspension and optional all-wheel drive with torque vectoring.
At the same time as the new Insignia Country Tourer, Opel Exclusive
– which is also available for the Insignia Grand Sport and Sports
Tourer – is being launched. The personalization concept allows Insignia
buyers to choose exactly the color they want. Initially, the regular
color portfolio will be expanded by 15 additional shades, and soon Opel
will offer an unlimited amount of options. Customers’ favorite lipstick,
their daughter’s eye color or a picture of the dark blue evening sky
can in future serve as the sample for their own individual paint tone.
The Black Pack gives the Exclusive model an extra sporty touch with
high-gloss black
Opel grille bar and window trim strips, exterior
mirrors and much more. And a complementary design from a range of light
alloy wheels can also be selected. The Exclusive line will also soon be
expanded with an even larger selection of leather interior options and
decorative design elements – resulting in unique automobiles
personalized according to their owner’s taste. In addition, every
Opel Insignia ordered as an Exclusive model comes with a host of standard
trim features on top: Navi 900 IntelliLink with an eight-inch color
touchscreen, Solar Protect heat-absorbing glazing as well as
groundbreaking IntelliLux LED Matrix light are all on board.
Thus equipped, for example the Insignia Country Tourer as an Exclusive
model is available from €35,885.
Tough shell, comfortable interior: Opel Insignia for “country fans”
The new Opel Insignia Country Tourer features the same qualities as
its siblings – sporty, elegant styling, the completely new, lightweight
architecture, state-of-the-art assistance systems and innovative technologies such as the highly praised IntelliLux LED Matrix light consisting of 32 LED segments unique in this vehicle class – and much more.
The prominent landscape grille and slim headlamps offer a wide
horizontal impression, whilst the silver colored skid plate helps to
pull the car down to underline the solid stance. Molded black protective
cladding in the lower fascia, the wheel arches and along the lower body
side emphasize the rugged appearance. Just like the front, the rear end
also delivers adventurous cues, such as a skid plate and dual exhaust
bezels that reinforce the more powerful and wider impression.
Matching the character of the rugged all-rounder, the new Insignia
Country Tourer is above all extremely practical. In order to make
loading as easy as possible, the tailgate optionally available for €455 can be opened without touching the car. In combination with “Keyless Open & Start” a simple kicking motion under the rear bumper
is enough to open the tailgate. Another kicking motion under the bumper
will close the tailgate. In order to increase loading space to 1,665
liters, the new Insignia Country Tourer comes with standard 40/20/40
foldable rear seats enabling even more flexible loading space
configurations. The rear seat bank can be folded down by simply pushing
the buttons located in the luggage compartment. And the standard roof railing
not only emphasizes the adventurous look but also increases the
application spectrum of the new Insignia Country Tourer allowing the
rugged station wagon to carry roof loads of up to 100 kilograms. In the
interior, the driver and especially rear passengers enjoy plenty of
space. Top comfort is ensured by the optional AGR (Campaign for
Healthier Backs) certified ergonomic seats with seat ventilation and
massage function (€690) for driver and front passenger.
For all terrains: Leading propulsion and chassis technologies
The new Opel Insignia Country Tourer packs a punch with powerful
turbo gasoline and turbo diesel engines. The top-of-the-line unit is the
two-liter Turbo gasoline direct injection engine with 191 kW/260 hp (NEDC fuel consumption: urban 11.5 l/100 km, extra-urban 7.3 l/100 km, combined 8.9 l/100 km, 203 g/km CO2),
new eight-speed automatic transmission and state-of-the-art Twinster
all-wheel drive. Initially the most powerful diesel is the 125 kW/170 hp
two-liter diesel, also optionally available with all-wheel drive
(NEDC fuel consumption: urban 8.4 l/100 km, extra-urban 5.4 l/100 km,
combined 6.5 l/100 km, 172 g/km CO2). An even more powerful top-of-the-line diesel will enhance the portfolio in the near future.
Twenty-five millimeters of additional ground clearance along with the innovative all-wheel drive with torque vectoring
and the new five-link rear suspension cater for the wish to leave
asphalt roads and give the Insignia Country Tourer the most polished
system in its class. Instead of a traditional rear differential, which
transmits equal amounts of torque to the rear wheels, the Opel Insignia
Country Tourer boasts two electrically controlled multi-plates clutches
which enable a more individual and precise transmission of power to each
wheel – irrespective of road or weather conditions. To counteract the
understeer tendency in tight corners taken at higher speeds, the system,
depending on the acceleration command and steering movement, sends more
torque to the outside rear wheel. This happens without any further
driver intervention and in a split second. This stabilizes the vehicle.
Furthermore, the Insignia turns in with more precision, responding more
spontaneously to inputs from the driver. This results in neutral vehicle
behavior, making the car more stable and steerable for the driver no
matter what the situation.
The further improvedFlexRide chassis
provides the basis for optimal, situation-based driving behavior. It
adapts the dampers, steering, throttle response and shift points (on
automatics) independently or based on the modes ‘Standard’, ‘Sport’ or
‘Tour’ which can be selected by the driver. The new central ‘Drive Mode
Control’ software is the heart and soul of the adaptive chassis. It
continuously analyzes the information provided by the sensors and
settings and recognizes the individual driving style.
Initially the engine portfolio will be rounded off by a front-wheel drive 125 kW/170 hp two liter diesel –
with six-speed manual or eight-speed automatic gearbox (NEDC fuel
consumption: urban 7.6-7.1 l/100 km, extra-urban 5.0-4.6 l/100 km,
combined 6.0-5.5 l/100 km, 157-145 g/km CO2) and the 121 kW/165 hp
1.5 Direct Injection Turbo
with six-speed manual or six-speed automatic transmission (NEDC fuel
consumption: urban 8.0-7.9 l/100 km, extra-urban 5.7-5.6 l/100 km,
combined 6.5-6.4 l/100 km, 149-147 g/km CO2).
Like no other: Insignia à la Opel Exclusive
Those who want to drive a truly unique Insignia Country Tourer,
Sports Tourer or Grand Sport will have a nearly unlimited range of
design options. The new magical formula is called Opel Exclusive –
including personalized exterior colors. So in future customers can
choose not only from the regular colors plus a special Exclusive color
collection – Opel will reproduce any individual paint tone desired. All
that is needed is a concrete example, be it a photograph or a tie, for
instance. The color code alone is also enough to create the desired
dream color.
In the next step, Opel makes a paint sample – after all, customers
should be able to clearly imagine and decide how the color looks on
their car and what effect the finish should have. From puristic unicolor
to classic metallic or deep pearly shine finish, everything is
possible; this all depends on the paint composition. And by coloring
normally transparent clear lacquer, red shades, for instance, are
enriched with a special depth of color.
In addition, in future Insignia customers can choose from special
light alloy wheel designs and select the exceptional Black Pack. With
it, the normally chrome body parts such as the grille bar, window trim
strips and much more, including exterior mirrors if desired, shine in
high-gloss black finish, emphasizing the car’s sporty character even
more.
Special service: as part of the Exclusive program, customers can
create their vehicle in ultra-high definition resolution in the digital 4K showroom.
[1] OnStar Services (except Wi-Fi) require activation
and account with OnStar Europe Ltd. All services subject to mobile
network coverage and availability. Use of OnStar services (except Wi-Fi)
is free of charge for 12 months from registration date or delivery of
vehicle, whichever comes first. Charges apply after expiry of applicable
trial periods. Check [LOCAL SITE] for service limitations and charges.
[2] Via booking.com. E-mail address and credit card required.
Make it yours: New Opel Exclusive program will allow customers to
choose from an unlimited amount of colors for their new Insignia.
New
level of personalization: New Opel Exclusive concept presented at Geneva Motor
Show
Unlimited
choice: Customers can now stand out with the color of their choice
Additional
options: Exclusive wheels, leather options and design details available
Style
and profile: 4K digital showroom to configure and share
When Opel launched the ADAM in 2013, it not only marked the introduction
of a new small car to the market – it also tapped in to the increasing demand
for more personalization and individualization.
Ever since then, the company
has been looking into extending this service and introducing a program that
allows a growing amount of customers to configure their car according to their
own personal taste. With the introduction of the new Opel Insignia, the
Rüsselsheim-based carmaker will offer a new level of individualization called Opel
Exclusive. In a first step, it will provide Opel Insignia buyers with an
unlimited choice of colors and a selection of alloy wheels. Later, customers
will also have access to an assortment of leather options and other design
details that will enable them to create a car that stands out from the crowd
and reflects their personal choice.
Selecting the perfect color for a new car can
sometimes prove to be more difficult than first meets the eye. The red offered
by the carmaker might be too dark, the blue too light or the green tone too
close to mint according to personal taste. Therefore, customers sometimes have
to accept a compromise when purchasing the car they really want. Opel will be the
first volume manufacturer to introduce a solution for this conundrum with the launch
of the Opel Exclusive program during the Geneva Motor Show. However, despite
the name maybe suggesting otherwise – Exclusive does not mean elitist or only
accessible to a select few. Instead, the name reflects Opel’s desire to give
customers the chance to create something that is exclusive to their own
personal taste, enabling them to reward themselves via personal expression in a
way that adds value for them.
“Opel Exclusive almost knows no limits. Individualized
colors, customizable design details and inimitable comfort features help you
create the Insignia of your choice and exactly how you want it. Literally
unique to you,” said Opel CMO Tina Müller.
Stand out from the crowd
with your exclusive color
When customizing their new Opel Insignia, Opel
Exclusive customers can choose from up to 15 pre-defined colors ranging from Electric
Yellow to Pure Black or from Scorpio Grey to Power Blue. These are available in
addition to the regular colors and solely available to Opel Exclusive clients. However,
this is by no means all. Customers looking for even more individualization can create
their own color no matter whether it is the shade of their favorite silk tie or
the color of the eyes of a loved one.
The Opel experts will match the color
when a sample is provided so that everybody can have a car in their preferred
color.
With the choice of color made, Opel Exclusive
customers can add a further level of customization by selecting what they want
the paintwork to say about them. Opel will offer three distinctive finishes.
The tri-coat paint finish is an innovative mixing ratio. It owes its intensive
and smooth appearance to the three-layer coating. The metallic paint finish reflects
more incident light, which gives the paint its sparkling shine. And the pearl
paint finish dazzles with fine layers of crystals embedded in the paint finish
that help bring out an exceptionally natural pearly shine.
In addition to the choice of color and paint finish,
Opel Exclusive will also offer a selection of four new and exclusive alloy
wheels to help customers create their own unique car. Ranging from 18 to
20 inches, the wheels bring a new level of pure dynamism to the Insignia with
their breathtaking design. Additionally, going forward Opel will offer a range
of exclusive leather options and decorative design elements so that customers
can customize the car even further.
New
digital showroom to configure and share
As part of the Exclusive program, Opel will also
be exploring new digital solutions such as showroom images in 4K, an ultra-high
definition resolution, and augmented reality to allow customers to easily
experience their new vehicle in amazing definition while enjoying an immersive
experience. The focus is on creating state-of-the-art digital experiences
following the mobile first principle and allowing customers wherever they are
to experiment when configuring their own personal car. Once they have
configured the car of their dreams, potential buyers can then share their ideas
with their social media network.
Opel Insignia buyers will be able to use the Exclusive
program to personalize their car as of this summer. Prices will be communicated
closer to the official market launch.
