New Opel ADAM - For 11,500 euro is yours

• ADAM offers unparalleled potential for customization
• Three trim “worlds” help to create a personalized ADAM
• Innovative technologies from higher vehicle segments
• Chic, small, urban car is also perfect for a drive in the country

Virtually unlimited options for customization have been packed into a car that is just 3.70 meters long and 1.72 meters wide (including wing mirrors). At the “Mondial de L’Automobile” 2012 in Paris, the Opel ADAM will show off its many innovative features and tailor-made personal trim options that no other car maker offers. These include stylish headliners, subtle backlit instrument panel decors and colorful wheel clips. Rather than offering conventional trim hierarchies, the ADAM caters for a variety of individual tastes thanks to three different trim worlds: ADAM JAM is fresh and funky, ADAM GLAM is glamorous and stylish and ADAM SLAM is muscular and sporty. 

Opel ADAM GLAM

Opel ADAM SLAM

Opel ADAM SLAM with OPC Line Pack

Opel ADAM JAM

Prices for the ADAM start at 11,500 euro (Germany rrp. including VAT) for the entry-level version with a 51 kW/70 hp 1.2 liter gasoline engine. The many different options to individualize the car further are kept quite affordable. For example, the unique starlight headliner complete with more than 60 LED lights recreates a starlit sky at night and can be ordered for as little as 380 euro.

Opel ADAM GLAM, ADAM SLAM, ADAM JAM

To go with each body color of the new Opel ADAM there is a matching and personalized car key

The order books for the ADAM are now open. The new model can be configured online using the country specific Opel website, before it arrives at the dealers from January 2013.

First Opel car in trendy A segment is simply unique

Thanks to the arrival of the new ADAM, the Opel brand is opening up the growing fashion led A segment. With its compact measurements the ADAM is a nimble and sprightly three door car that is not only suited to urban traffic. Up to four people can enjoy the superb “Made in Germany” build quality and the cabin which feels particularly spacious for a vehicle of its segment. On the outside, the Opel ADAM combines bold design with virtually unlimited potential for customization.

Opel ADAM IntelliLink system

The ADAM offers premium technologies that are normally only to be found in higher vehicle segments. These include the new IntelliLink onboard infotainment system (300 euro). This device integrates smartphones (Android and Apple iOS) in the vehicle. Other features that go well with the ADAM include the Advanced Park Assist II (APA 2) which automatically steers the car into a parking slot and is always combined with the side blind spot alert (580 euro). Electric power steering is standard across all ADAMs together with the CITY mode that offers light touch steering and is the perfect match for a trendy, urban car. The fully integrated FlexFix bike carrier makes urban mobility even more attractive and easy. 

Opel ADAM JAM FlexFix bike carrier

Ready for its sales launch three efficient gasoline engines are offered in combination with an agile chassis geared towards strong ride performance which makes the ADAM not just at home on city streets but on any road. The power plants (1.2 l – 51 kW/70 hp, 1.4 l – 64 kW/87 hp and 1.4 l – 74kW/100 hp) are combined with a five speed manual gearbox. A top speed of 185 km/h can be achieved. All engines are available with the ecoFLEX technology package including the fuel saving Start/Stop system. 

Opel ADAM SLAM with OPC Line Pack

Opel ADAM 1.4 ECOTEC engine

Downloads:  Opel ADAM catalog (GER) 
                      Opel ADAM Price list and tech. data (GER)