Opel to launch in Australia

Opel Australia open for business with capped price servicing package across the range

• Opel Australia launches Opel Service Plus and Opel Assist Plus
• Opel set for start of sales 1. September 2012

General Motors’ premium European brand Opel is set to enter the Australian market in 2012.

Opel CEO Nick Reilly and Holden Chairman and Managing Director Mike Devereux announced the Opel export program to Australian media at the North American International Auto Show on behalf of GM today.

Mr Devereux said Opel nameplates like Astra enjoyed a long and popular history in Australia.

“Opel will be sold as a stand alone brand in Australia for the first time in 2012, but Australian drivers have a strong affinity with Opel vehicles like Astra which were previously sold under the Holden brand,” he said.

“Opel presents a new opportunity for GM in Australia with a growing demand for German design and technology at affordable prices.

“We look forward to supporting our sister brand establish itself as a strong competitor in the growing premium European segment.”

Mr Reilly said Australia played a key role in the brand’s international strategy and was one of three new markets, including Israel and Chile, announced in recent weeks.

“Australia is one of the most important new opportunities for Opel as we continue to reposition Opel as a global European brand in markets like the Middle East, Asia-Pacific and South America,” he said. 

“The interest from Australian media and public already has been extremely encouraging.

“Our German engineering heritage, award winning design and sporty and efficient performance will help position Opel as a premium alternative in new international markets like Australia.”

The Australian portfolio will include the new generation Opel vehicles Insignia, European Car of the Year 2009, award winning Astra and the recently upgraded Corsa with the complete model line-up and dealer network to be announced closer to launch.   

People can register their interest in Opel Australia at: www.opel-australia.com.au