Tuesday, 30 May 2023

Opel with Three World Premieres at IAA Mobility 2023 in Munich

  • Innovative, emotional, pioneering: Outlook on the future of brand and design
  • Opel goes electric: First appearance for brand’s new battery-electric bestseller
  • Right in middle: Opel to present brand and models at summit and in city

IAA Mobility is one of largest mobility events in world and Opel is right in middle of it this year! From September 5 to 10, 2023, brand with the Blitz will be showing in Munich what electrified and, above all, electrifying mobility means. In middle of city, Opel is presenting three world premieres. Emotional, electric and therefore locally emissions-free, they provide a meaningful outlook on future of brand and exciting design of  next generation of vehicles.

Opel CEO Florian Huettl: “Majority of our models are already electrified today. At the same time, with our plug-in hybrid models from new GSe sub-brand, we are demonstrating how highly dynamic driving fun can be combined with responsibility. All this is just the beginning on our way to becoming a fully electric brand in Europe from 2028. At IAA Mobility in Munich, we will be showing how Opel is making electromobility tangible for everyone and even more suitable for everyday use – and what the future of the brand will look like.”

Opel will make it easy for visitors to find out. First, tradition-rich brand will present itself at summit of  Munich trade fair. In addition, all interested parties and onlookers can also take a close look at the Opel world premieres in the heart of Munich city centre on Ludwigstrasse, very close to Odeonsplatz. Opel Astra Sports Tourer Electric will make its public debut. For the first time in its decade-long success story,  compact-class bestseller is driving fully electric, adding a particularly attractive variant to the broad, highly efficient Opel Astra powertrain portfolio. Germany's most popular small car of past two years is also at start as new Opel Corsa Electric – now even more efficient, with more power and more range than before. 

Third Opel world premiere at IAA Mobility remains a surprise for now. Just this much: Opel will make an inspiring, expressive statement for future! More information to come...

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