Compact Van Pioneer: Opel Zafira Celebrated its World Premiere 25 Years Ago

• Revolutionary: Flex7 seat concept set new standards for interior variability in 1999
• Award winning: Opel Zafira receives prestigious “Golden Steering Wheel” several times
• Fuel cell pioneer: Locally emissions-free HydroGen vehicles based on Opel Zafira
• Modern, flexible “spacecraft”: Opel Zafira, Combo and soon new Frontera

Emotional, efficient and, above all, highly practical, with lots of flexible space for the whole family or for use as a VIP shuttle – these are the qualities that make Opel's people movers stand out. The current Opel Zafira can accommodate up to eight people, while the Combo can carry up to seven passengers. This portfolio will soon be complemented by the new Opel Frontera, which recently celebrated its world premiere in Istanbul and made its public debut in Rüsselsheim to mark the anniversary “125 years of automobile manufacturing at Opel”. Opel Frontera will also have space for up to seven people as an option.

However, these modern “spacecraft” from the brand with the Blitz would hardly be conceivable without a very special model that is also celebrating an anniversary this year – in 1999, exactly 25 years ago, the groundbreaking Opel Zafira was launched. With its innovative Flex7 seating system, it revolutionised the compact van segment and set new standards for interior variability, for which it subsequently received numerous awards. At the same time, it paved the way for today's hydrogen fuel cell drive of the Vivaro HYDROGEN and the future Movano HYDROGEN, by serving as the basis for several HydroGen test fleets. Opel Zafira was a pioneer in numerous respects and brought automotive solutions to the fore that are now taken for granted.

Practical, space-saving, easy: Pioneering Opel Zafira onboard seat system

In the spring of 1999, production of a model that would make history began: the first examples of the new Opel Zafira rolled off the production line. The 4.32 metre long, 1.74 metre wide and 1.68 metre high compact van was designed for lightweight construction. The first generation weighed just 1,390 kilogrammes when it was launched. Efficiency was as important to Opel then as it is today. With a drag coefficient of 0.33, the Zafira offered top aerodynamic performance in its class. With its clear design and long wheelbase, it combined elegance with functionality. The vehicle's low centre of gravity and the ultra-modern DSA (Dynamic SAfety) chassis ensured driving stability and the best possible safety.

But Opel Zafira made headlines 25 years ago for another reason: it was the first compact van to offer flexible space for up to seven people without the need to laboriously remove heavy seats. This was made possible by the intelligent, patented Flex7 seating system. With this unique mechanism, Opel set new standards for fully integrated onboard flexibility in the interior. In just around 15 seconds, the compact van could be transformed from a seven-seater into a two-seater with up to 1,700 litres of luggage volume. After unlocking and retracting the headrests, the seats in the third row could be easily folded up and stowed in appropriately shaped recesses in the vehicle floor, creating a completely flat loading area. The annoying removal from the vehicle and storage of temporarily unused seats were now a thing of the past.

Same applied to the second row: it could be folded up, pushed forward and secured behind the front seats to save space. The front passenger seat could also be folded into a horizontal position. This meant that objects up to three meters long could be loaded into the Zafira and four passengers could be accommodated at the same time.

Award-winning concept: Opel Zafira wins “Golden Steering Wheel” three times

Success was not long in coming. In the year of its launch, the trendsetter received the “Golden Steering Wheel” for the first time. This was just a taste of what was to come. With the second generation of the Zafira in 2005, Opel engineers optimised the handling of the second row. The seats could be folded down in a 40:20:40 ratio, so that adults could also sit comfortably on the outer individual seats. The reward for the effort: with the further developed Flex7 seating system, the Zafira B was set another benchmark for interior flexibility – and once again won the “Golden Steering Wheel”.

Opel Zafira was accompanied by a premium partner in Opel Zafira Tourer and immediately won another “Golden Steering Wheel”. In addition to the flexible interior, the newcomer impressed with lounge comfort, panorama glass sunroof and innovations such as radar-based speed control and Forward Collision Alert. With this serial success, Opel Zafira alone, in its various generations, has contributed three times to Opel’s award series at the prestigious “Golden Steering Wheel”.

Opel Zafira for all occasions: From top athlete to locally emissions-free pioneer

In 2001 – two years after the introduction of the first generation Zafira – Opel asked: “Can a sports car have seven seats, or put another way: Can a compact van have sporty driving characteristics?” The Zafira OPC gave a clear answer. It combined two ostensibly different segments: the practical variability of a compact van with the driving characteristics and performance of a sports car. In figures, this means a 141 kW (192 hp) 2.0-litre turbo engine, 250 Newton metres of torque, zero to 100 km/h in 8.2 seconds and a top speed of 220 km/h. This made Opel Zafira OPC, which was launched in autumn 2001, the fastest van in Europe at the time.

Combining emotions with maximum efficiency – this is the motto that Opel followed then and still follows today. In the same year as the sporty Opel Zafira OPC, a completely different drivetrain also made its debut. In addition to fuel-efficient petrol and diesel engines, the compressed natural gas Opel Zafira 1.6 CNG complemented the portfolio as a particularly economical and resource-saving vehicle. It significantly reduced emissions compared to conventional petrol engines and retained full interior variability thanks to the practical packaging of all components. The gas tanks were installed under the floor and thanks to the “Monovalentplus” concept, the driver could simply switch to petrol operation when required.

Compact van is also a pioneer in locally emissions-free hydrogen fuel cell drive. In 2000, Opel’s fuel-cell development took to the streets with the Zafira-based HydroGen1. Its hydrogen fuel cell supplied electricity for a three-phase asynchronous motor giving 55 kW (75 hp) and 251 Newton metres of torque. A buffer battery covered power peaks. In 2001, a fleet of 20 HydroGen3 models was driven by test customers. Power was increased to 60 kW (82 hp), giving a top speed of 160 km/h. In the 2004 Fuel Cell Marathon, two HydroGen3 vehicles covered nearly 10,000 km across Europe, from Hammerfest in Norway to Lisbon in Portugal. At the wheel of a HydroGen3, F1 and Opel DTM driver Heinz-Harald Frentzen also won the 2005 Monte Carlo Rally for cars with alternative propulsion. The Zafira-based HydroGen vehicles paved the way for today's Opel Vivaro HYDROGEN van. Soon the range of locally emissions-free commercial vehicles that can be quickly refuelled with hydrogen will be even larger, with the new Opel Movano HYDROGEN.

Space for family, team and colleagues: Opel Zafira, Combo and new Frontera

While the first-generation Zafira from 1999 is considered a pioneer of interior flexibility with space for the whole family, Opel today offers a wide range of spacious vehicles for comfortable shuttle services as well as for relaxed vacation trips. These include the current Zafira with eight seats as well as the Combo with up to seven. And the next multi-seater will follow this year: with the recently presented new Frontera, Opel has for the first time a compact SUV that can carry up to seven people. Spacious and comfortable, focussed on the essentials and electrified in every variant, the Frontera with its characteristic, robust design is the ideal car for outdoor fans and families. The attractive newcomer, which will be available to order shortly, comes with many practical solutions, including an innovative smartphone station and a comfortable Intelli-Seat feature for the front seats. It is available either as a hybrid with 48-volt technology or all-electric. The new Opel Frontera thus offers resource-saving driving pleasure including locally emissions-free operation and continues the brand's electrification offensive.

Opel Shark Cult spreads to All-New Astra Sports Tourer

• Shark shoal: All-New Opel Astra Sports Tourer is home to several marine predators
• Cult origins: Shark tradition began with little boy’s bright idea
• Shark as symbol: Opel designers show their passion for tiniest details

All-New Opel Astra Sports Tourer

Real Opel fans immediately begin the search whenever the brand launches a new model. Not for the numerous advanced technologies included in the standard equipment, but for the marine lifeform hiding in and around the car: the shark. Miniature avatars of the creature that sits atop the ocean food chain have amused Opel drivers and passengers for years – as now in the new Astra Sports Tourer.

While the interior of most Opel models, such as the award-winning Mokka-e and Corsa-e, somewhere conceals one shark, the newest generation of the compact estate hosts several – one near the front, another towards the rear and others in more unusual places (but even Opel sharks must get their energy from somewhere). Exploring the new Astra Sports Tourer in search of sharks – for example as plug-in hybrid (WLTP combined fuel consumption1: 1.2-1.1 l/100 km; CO2 emissions 27-25 g/km) – is almost as much fun as driving it.

“Little sharks hidden in the new Opel Astra and Sports Tourer show our designers’ love for the tiniest of details”, said Design Director Karim Giordimaina. “Our customers can feel this passion and in the meantime Opel’s sharks have become a cult. This also demonstrates how approachable the Opel brand is.”

Opel Design Director Karim Giordimaina

From idea to cult: Opel sharks story began in 2004

But how do miniature sharks come to be hiding in Opel cars? One Sunday afternoon in 2004, designer Dietmar Finger was at home working on a sketch for a new Corsa. He was designing the ordinary outer panel of the glove box, which is mostly invisible because it is hidden by the closed passenger door. However, when the glove box is opened, this panel must ensure stability – which it does with ribs integrated in the plastic surface. Finger was designing the ribs when his son looked at the sketch and said, “Why don’t you just draw a shark?” “Why not!” thought the designer and gave the ribs their characteristic shape!

Opel Corsa Chief Designer at the time, Niels Loeb, was immediately sold on the idea. Shark in the glove box went into series production and the “Opel Shark Story” began. Next came Opel Zafira, where Karim Giordimaina, then in charge of the interior design, hid three sharks in the compact van’s cockpit. More followed, first in the Opel ADAM, then the Astra and other cars such as the Crossland and the Grandland SUV flagship.

In the meantime, every interior chief designer has placed a shark or two inside a new Opel model.  Wxact location always remains secret, even from Design top management. Fish therefore stay hidden until the launch, which makes for an interesting search for shark lovers both inside and outside the company.

Shark cult is set to continue with future Opel models. Exactly where they will be hiding in the car remains a mystery, but customers can already look forward to having fun looking for them.

[1] Values were determined using the more realistic WLTP (Worldwide harmonized Light vehicles Test Procedure) test method which replaces the NEDC (New European Driving Cycle) test procedure. A vehicle's consumption, CO2 emissions and range not only depend on the efficient use of energy by the vehicle but are also influenced by driving style and other non-technical factors. The information on consumption and emissions does not refer to an individual vehicle and is intended solely for purposes of comparison between the various vehicle types.

Opel Grandland X “120 Years”: Seating Comfort has Long Tradition

120 Years of Opel Automobile Production

• Anniversary model: Bestselling Opel Grandland X special model with leading technologies and comfort
• Learning curve: From box seat to ergonomic seat with massage function in 120 years
• Experts’ approval: Seats in Opel models certified by Campaign for Healthier Backs
• Second-row comfort: Heated rear seats in Opel Insignia, Astra and Grandland X SUV

Opel Grandland X “120 Years”

Opel has been developing and producing automobiles since 1899. “Democratise top technologies and make them accessible to everyone” has been the motto since day one. Driven by this commitment, the automaker is celebrating “120 Years of Opel Automobile Production” this year. Through the decades, Opel has introduced numerous technical advancements and made them accessible to the general public. These include efficient engines and superior chassis, as well as state-of-the-art assistance systems. At the same time, Opel has always made the comfort of drivers and passengers a top priority. After all, motorists want one thing above all else: a comfortable and relaxed journey. Seats play a key role; they are the interface between man and machine. Accordingly, Opel also focused on seat development at an early stage, as seats with a perfect ergonomic shape increase not only comfort, but also safety. Both aspects have been at the top of the German carmaker’s agenda since the introduction of the first automobiles – after all, the 1899 Opel “Patentmotorwagen” already had leather seats.

The list of seating-milestones in 120 years of Opel engineering ranges from the introduction of longitudinal adjustment in 1931 and the legendary reclining seats in the Opel Kapitän, to height adjustment in the Opel Monza and Senator in the late 1970s and the Flex7 seating system in the first Opel Zafira exactly 20 years ago. Then in 2003 the first ergonomic seat certified by Aktion Gesunder Rücken e.V. (Campaign for Healthier Backs) made its Opel premiere in the mid-size Signum. Today, models like the Opel Astra, Opel Insignia and Opel Grandland X can be ordered with the award-winning, continuously developed ergonomic active seats.

Opel Grandland X - Ergonomic active seats

A prime example of top technologies and first-class comfort for everyone is the Opel Grandland X “120 Years” (fuel consumption with 1.2 Direct Injection Turbo, 96kW/130hp, six-speed manual transmission and Start/Stop according to NEDC1: urban 6.1 l/100 km, extra-urban 4.9-4.8 l/100 km, combined 5.3-5.2 l/100 km, 121-120 g/km CO2; fuel consumption according to WLTP2: combined 7.1-6.5 l/100 km, 161-147 g/km CO2) available from €29,200 (RRP incl. VAT in Germany). The anniversary model variant not only has assistance systems such as Cruise Control with intelligent speed limiter, Lane Departure Warning, Traffic Sign Recognition, Hill Start Assist, Rear View Camera and Park Pilot for front and rear as standard on board. Numerous comfort features also ensure a relaxed ride. These include the multi-adjustable comfort driver and passenger seats as well as multi-stage seat heating for the front seats, heatable leather steering wheel and Solar Protect heat protection glazing in the rear. With just a glance at the exterior, the door sills with OPEL lettering, 17-inch light-alloy wheels in 5 double-spoke design and the “120 Years” logo immediately identify the Grandland X anniversary model. Comfort can be increased even further with the optional ergonomic active front seats – also in leather and with seat ventilation – and seat heating for the two outer seats in the second row. Opel thus offers first-class seating comfort for all passengers.

Early comfort: “Lutzmann” with soft leather seat bench

At the end of the 19th century, people could not even dream of such technologically sophisticated seats – the focus then was on engine-power, comfort played a subordinate role. The cars still resembled carriages, as did the seats. For instance the Opel Patentmotorwagen “System Lutzmann” of 1899: not just the entire car, but also the seats with their bolt-upright position were reminiscent of a carriage. Of course, there were no possibilities to adjust the seats yet. So instead, Opel focused on another detail that was a big comfort plus at the time: the bench seat was already luxuriously upholstered with leather.

Thirty years later in 1929, the seat in the Opel 4/20 “Moonlight Roadster” was still a rigidly fixed bench. However, it was positioned considerably lower and allowed passengers to stretch their legs out in front of them, similar to today. In the four-door model and limousine the front seats could be folded down. The next development step quickly followed with the Opel 1.8 Litre: the front seats could now be adjusted longitudinally. Brochures at the time stated: “The adjustable front seats are like club chairs: deep and cosy, with comfortable backrests.” The 1.2 Litre Regent had another standout feature: “Wide, comfortable, inviting front and rear seats. The large boot is accessed by simply folding the rear backrest forward.” So comfort combined with practical benefits was already on the agenda in 1931.

“Car seats like this were already on quite a few wish lists”: Opel Kapitän, GT and Monza

From the early 1950s the seats of the Opel Olympia were fixed to a metal frame and also longitudinally adjustable. To facilitate entry for rear passengers, the front seat backrests could be folded forward. In 1956, the Opel Kapitän L took things a step further with extra seating comfort. “The occupant of each individually adjustable front seat can recline the backrest seamlessly all the way to a horizontal position, simply by pulling a lever and leaning back,” said the description. The so-called “relax” or “reclining” seat was born. “A slight pull is all it takes to ‘customise’ the seat position.” The rails the seats slid on were mounted on an incline. This meant that the height of the seat position changed according to the longitudinal adjustment. Already back then, the significance of seats for safety was highlighted: “Especially when cornering, you really feel how these seats have the right shape and how much support they provide. The result is a pleasant and secure driving feeling that you never want to miss again.”

In 1968 the Opel GT went into series production. This legendary model sparkled with its bold sporty styling – both exterior and interior. Passengers made themselves comfortable in seats with a sporty shape. Extended seat cushions and a significantly improved shoulder section showed the direction of development. From the late 1960s, Opel gradually equipped various models with optional headrests – such as the Kadett B, Rekord C, Commodore A and Olympia A. The next important development step came in 1978: in line with the credo “Comfort is a function of technology”“, Opel introduced the height-adjustable seat in various trim variants of the Monza A and Senator A. “To guarantee every driver – regardless of height or size – their optimum personal seat position and visibility, the driver’s seat can be seamlessly adjusted in terms of longitudinal position, backrest tilt (…) and in the Senator CD even seat height”, was the description of adjustment possibilities in the Opel brochure.

Flexibility redefined: Flex7 seating system in the Opel Zafira

In the 1990s, the seats in the Opel Omega B were electrically adjustable as an option. The reinforced rear seat backrests and side airbags made an important contribution to passive safety; elaborate crash tests with a payload were conducted for the first time. Depending on the trim version, all three rear seats came with three-point seatbelts and headrests.

Opel presented a global innovation in 1999 with the introduction of the Zafira compact van featuring its on-board Flex7 seating system. For the first time, a compact seven-seat people-carrier could be transformed, in no time at all, into a two-seat transporter with a large loading area – without having to remove the seats and cumbersomely store them outside the vehicle. 

Thanks to a clever mechanism, both the individual seats in the third row could be folded down flush with the floor of the boot. Then the seat cushions and backrests of the second row could be folded down, pushed up against the first row seats and secured there. This transformed the family van for seven into a load-carrier with up to 1,700 litres of transport volume (VDA – German Automotive Industry Association – standard). 

With this concept, Opel raised flexibility to the next level and continued further developing it up to the lounge seating system with transversally adjustable outer seats in the middle row in the Zafira Tourer.

Good for the back: AGR-certified ergonomic seats from 2003

Relaxed travelling not only increases the well-being and safety of passengers, it is also an important health factor. The “right” seat is not only comfortable, it also supports the occupant’s back. Opel has a pioneering role amongst volume manufacturers in this area. 

The company was the first automaker to offer back-friendly seats in the mid-size class in 2003, with the first AGR seal of approval for the Opel Signum. The experts for healthy seating awarded the 18-way electrically adjustable, multi-contour driver‘s seat in the Opel Vectra/Opel Signum their seal of approval.

From this moment on, the ergonomically superior seats set off on their road to success. 

In 2008, the standard comfort seats in the Opel Insignia offered generous adjustment setting ranges – 65 mm (electric) for height and 270 mm longitudinally – achieving absolute best marks here. The premium driver’s seat was AGR certified. 

And in 2012 the Opel Meriva was the first series production car to receive the coveted AGR seal of approval for its overall ergonomic concept: FlexDoors with an opening angle of 84 degrees, FlexSpace system, AGR­ certified ergonomic seats and the FlexFix bicycle carrier.

Opel also made the especially back-friendly seats available in the compact class. For the first time, the AGR-certified premium ergonomic seats in the Astra generation introduced in 2015 were not just multi-adjustable in height, longitude and tilt (including side bolster adjustment) they were also optionally available with further comfort features such as massage, ventilation and memory function. 

In addition to the current Astra and Insignia variants, drivers and front-seat passengers in the top Opel Grandland X SUV can also look forward to exemplary seating comfort. 

But they are not alone. All three models also feature second-row seating comfort, as optional seat heating is available for both front and outer rear seats.

Performance sports seats developed by Opel for the Insignia GSi driving machine (fuel consumption Opel Insignia GSi with 2.0 BiTurbo Diesel and 154kW/210hp according to NEDC1: urban 9.6 l/100 km, extra-urban 5.6 l/100 km, combined 7.1 l/100 km, 187-186 g/km CO2; fuel consumption according to WLTP2: combined 7.8-7.4 l/100 km, 204-193 g/km CO2) currently represents the ultimate in sportiness and ergonomics. AGR-certified Opel performance sport seat combines outstanding lateral support with top long-distance comfort and offers all the comfort features from the Insignia model line. The integral seat in the GSi also comes with ventilation, heating, a massage function (driver’s seat) and adjustable side bolsters. These features are complemented by the high backrest with integrated headrest. The longitudinal position, height, cushion tilt and backrest angle of the seat that looks like a king cobra ready to strike can all be adjusted electrically. The air cushions of the four-way lumbar support along with the variable side bolsters are also activated electrically. Developed by Opel experts for healthy seating, the performance seat is unique in its combination of sporty lateral support and comfort features.

1] WLTP measurements converted to NEDC values for comparison

[2] WLTP combined figures (for information only, not to be confused with official NEDC values)

Happy Birthday: Order Books for Special 120 Years Edition Opel Models with Top Features now Open

• Made in Germany: Opel celebrates 120 years of car making with great offers
• Full of features: Lots of Opel passenger cars from ADAM to Zafira in “120 years” trim
• All in: Park assist, seat and steering wheel heating, IntelliLink mostly standard
• Attractive conditions: Customer savings on special “120 years” edition models

Opel Grandland X “120 years” edition

Opel will celebrate 120 years of car manufacturing in 2019 and thus 120 years of innovative technologies that the carmaker makes available to a broad range of customers – true to the Opel motto “The Future is Everyone’s”. In order to celebrate this anniversary with its customers accordingly, Opel is launching the “120 years” special editions. Passenger car models such as the small cars ADAM, KARL and Corsa, the bestselling Astra, the sporty SUV family consisting of the Crossland X. the Mokka X and the Grandland X right up to the Zafira compact van and the Insignia flagship will be available in the “120 years” trim and thus come with bundles of state-of-the-art technologies, design and comfort features as standard at attractive conditions. Order books for the special “120 years” edition models are open now.

Opel Corsa “120 years” edition

“Opel has been democratising mobility for 120 years. In our cars, we make trendsetting technologies and features affordable for all groups of buyers. That is what we stand for! And that is why we are offering the special edition ‘120 years’ trim level for so many of our models to mark the start of our anniversary,” said Xavier Duchemin, Managing Director Sales, Aftersales & Marketing.

The special edition trim sits directly above the “Edition” trim and, depending on the model, includes assistance systems such as Park Assist or Cruise Control as standard. Features such as heated seats, heated steering wheel and velour floor mats increase the level of comfort. The “120 years” models become true eye catchers with stylish alloy wheels, chrome elements, door sills with Opel lettering and of course the “120 years” badge. And all this is available at attractive prices. For example, the special edition Corsa is already available from €15,440, prices for the anniversary Astra start at €21,725 and for the Grandland X at €29,200 (all prices RRP including VAT in Germany).

Opel Astra “120 years” edition

Example Opel Astra: The compact Opel bestseller already shines with assistance systems such as Hill Start Assist and Cruise Control as standard in its entry-level version. Air conditioning, thermal glazing and Quickheat heating system are also already on board. Fog lamps and Rear Park Assist are added as standard on the “120 years” variant. Heated front seats and the heated steering wheel along with the sight package including rain sensor, automatic headlamps with tunnel detection and automatic dimming rear-view mirror ensure comfortable temperatures and an increased level of safety on cold and wet days. In addition, Astra 5-door and Sports Tourer drivers and occupants can rely on outstanding connectivity and entertainment thanks to the Apple CarPlay and Android Auto compatible R 4.0 IntelliLink infotainment system with seven-inch colour display. The door sills with Opel lettering, 17-inch alloys in 5-twin-spoke design and the “120 years” logo immediately identify the Astra as a special edition model.

Opel Crossland X  “120 years” edition

The “120 years” Opel Crossland X comes with the same inner values as the Astra. Furthermore, the SUV, which was successfully launched last year, features a heated ThermaTec windscreen for a clear view on frosty days. The LED ambient lighting in the centre console and the doors increases the feel-good atmosphere in the dark. On the outside, the “120 year” Crossland X shines with high-gloss black B pillars, a chrome roofline, front and rear silver underride guard look and anthracite-coloured alloys in 4-twin-spoke design. Prices for the “120 years” Crossland X start at €21,650.

Made in Germany: Opel Celebrates 120 Years of Automobiles

• When the horses moved under the bonnet: Opel starts with Patentmotorwagen in 1899
• Mobility for the masses: Doktorwagen, Laubfrosch and Kadett pave the way
• From Lutzmann to Insignia; 120 years of car manufacturing in Rüsselsheim
• Company goal until this very day: Opel democratises technologies

The first Opel: Patent Motor Car, System Lutzmann, 1899

Opel is one of the carmakers with the richest tradition in the world. Next year, the brand will celebrate 120 years of automobiles. After listening to the advice of her sons Karl, Wilhelm and Friedrich, Sophie Opel decided to start producing cars in 1899 – four years after the death of company founder Adam Opel. What started in a garage in Rüsselsheim am Main with 65 hand-made Opel Patentmotorwagen “System Lutzmann”, has long become a mass phenomenon will more than 70 million vehicles built to date. From the very beginning, Opel championed the cause of producing cars as efficiently as possible and thus making them affordable for a broad audience. For example, Opel was the first German manufacturer to introduce the especially economic assembly line production as early as 1924. This helped the Opel 4/12 PS “Laubfrosch” and all later Opel 4 PS variants become bestsellers. The Rüsselsheim-based company already produced technologically-advanced vehicles for the masses with the Opel P4 and the Kadett (already with a self-supporting body) in the 1930s. Made in Germany and German engineering became affordable and accessible. Opel even stayed true to this democratising of mobility when developing a sports car: An affordable dream car hit the roads in 1968 in the Opel GT.

The brand has played a leading role in all segments – models such as the Opel Kadett, Rekord and Kapitän characterised the period of reconstruction and the period of the economic miracle. Stylish icons such as the Opel GT, Manta and Monza then followed. In the 1980s and 1990s models such as Corsa, Astra and Zafira then became bestsellers and symbols of reunification. After the fall of the Berlin Wall and the opening of the plant in Eisenach, Opel became more popular than ever before. The first generation Astra was produced 4.2 million times between 1991 and 1998 making it the most built Opel model ever. Until this very day, the Rüsselsheim-based carmaker is firmly anchored in the centre of society and offers technologies that are normally reserved for expensive premium cars. Innovative solutions such as the IntelliLux LED Matrix light in the compact Astra (Car of the Year 2016) as well as in the Insignia flagship, the AGR-certified active ergonomic seats (available in many carlines) or the extensive array of assistance systems for more safety and comfort (all carlines) are typical for Opel.

From Lutzmann to Opel Doktorwagen: The pioneering years

Opel joins the ranks of the automotive pioneers of the late 19^th century that include Daimler, Benz and Peugeot by buying Friedrich Lutzmann’s motor car factory. In the spring of 1899, the first Opel patent motor car “System Lutzmann” is built in Rüsselsheim. Two years later, a converted Lutzmann wins the Heidelberg-Königstuhl “Mountain Race” by beating “16 other vehicles made by well-known German carmakers”. Overall, the development in the automotive industry is fast and furious. While the first models are direct descendants of horse-drawn carriages, Opel launches an ultra-modern small car for an extremely competitive price in 1909. The 4/8 hp Opel Doktorwagen already has an Opel engineered and Opel built 4-cylinder in-line engine. In the adverts, Opel promises that it is ideal for “Doctors, veterinarians and lawyers”. The Doktorwagen is available for prices between 4,000 and 5,000 Mark while many other cars made during this period cost 20,000 Mark. It transforms the motor car from a prestigious toy for the rich and the famous into an affordable mobility solution for a broad audience.

4/8 hp Opel Doktorwagen from 1909.

From Opel Laubfrosch to Kadett: Mass mobility

Friedrich – who had since been promoted to chief engineer – and his brother Wilhelm introduce the assembly line production at Opel in 1924. Ford were the first company to introduce this cost-cutting method in America in 1913. Opel always had a keen eye for developments in other countries. Adam Opel became fascinated by the sewing machine during his years of travel in France and later the System Darracq provided a major boost for car manufacturing in Rüsselsheim. The Opel brothers then launch the innovative 4/12 PS “Laubfrosch”. The two-seater with a top speed of 60 km/h is available for 3,900 Goldmark thanks to assembly line production. Later, the “car for everyone” is available for 1,930 Reichsmark. In the following years, an entire vehicle family is created based on the Laubfrosch technology. In total, 119,484 Opel 4 PS models are made until 1931.

4/12 hp Opel “Laubfrosch” (Tree Frog), 1924

What these revolutionary cars are for the 1920s, the Kadett is for the 1930s. Automotive progress is taking huge steps. The Kadett replaces the successful Opel P4 and celebrates its debut with a self-supporting steel body, single-wheel front suspension, 4-cylinder four-stroke engine and hydraulic drum brakes. The prices are well below those of the direct competitors. In 1938, the “normal” Opel Kadett limousine is available for an affordable 1,795 Mark.

The Kadett nameplate is revived in 1962 and Opel ups the ante even further with the Kadett A. While many competitors still rely on two-stroke or air-cooled rear-mounted engine, the newcomers shines with the comfort of a water-cooled 4-cylinder unit, a quiet 4-speed transmissions and body styles ranging from coupé to Caravan.

From Olympia Rekord to the “KAD” models: Prosperity increases

The first all-new Opel after the war is the Olympia Rekord and it sounds in a new era with its ponton-style body and chrome plated shark mouth. The design takes cues from that of large American limousines – and is perfect for the economic miracle that is just beginning. Those who are successful want to show it again. And a new type of vehicle also makes its debut with the Olympia Rekord Caravan – a lifestyle estate for the whole family. An all-new Opel Kapitän arrives in 1954, the Opel Rekord P2 is introduced in 1960 and the Rekord A follows in 1963 with disc brakes and soon afterwards with 6-cylinders. No matter whether as a coupé, estate or limousine – the mid-size Rekord becomes synonymous with the new middle class in the young Federal Republic of Germany. Opel produces 882,433 Rekord A by 1965. This success opens the door for the “big three” and in 1964 the “KAD” – for Kapitän, Admiral and Diplomat – arrive in the luxury class. The second generation of these KAD models can even boast a unique level of driving comfort thanks to the legendary de Dion rear axle. Opel introduces the safety steering column in all passenger car models in 1968. Innovations to help cope with the growing amount of traffic.

From the Opel GT to the Calibra: New sportiness

Opel Experimental GT was shown on a slightly slanted platform at the IAA in 1965 to emphasize the two-seater’s dynamic shape.

Opel becomes the first European manufacturer to open a true, modern design studio in June 1964. And only one year later, the first concept car from a European manufacturer, the Experimental GT, celebrates its debut at the 1965 Frankfurt Motor Show. A further 36 months later, the serial production Opel GT is available from Opel dealers and marks the birth of a sports car legend. The icon is affordable for a broad audience thanks to mass production technology and the GT is the next hit from Rüsselsheim. The company sticks to this approach in the coming years. Opel Manta shares its technology with the Ascona when it is launched in 1970 and the Calibra “borrows” the Vectra’s technology from 1989.

The top-of-the-range variant of the aerodynamics world champion (Cd of 0.26), the Calibra Turbo 4x4 delivers 204 hp and offers the driving performance of sports cars twice its price.

From Opel Corsa to Ampera: Bestsellers and trendsetters

In 1982, Opel made a huge splash with a small car. Corsa A rounded off the company’s offering by sitting neatly under the Kadett. Opel Corsa was an impressive display of getting the most out of a small space without compromising on driving pleasure or cost effectiveness. Every single generation of the Corsa (A to E) has driven and continued the democratisation of individual mobility. To date, almost 14 million Corsa have been registered.

And next year the next generation will follow adding a new chapter to the story – with a fully electric version of the Corsa.

Just as the Corsa has shaped the small car segment, the Zafira has defined the compact van segment with room for seven since 1999. The third row of seats that disappears entirely under the boot floor is simply a stroke of genius. Owners of models made by competitors have to painstakingly remove the additional heavy seats when the boot space is required. Seven people can easily fit into the 4.32 metre long Zafira. Alternatively, the compact van can double as a transporter in a matter of seconds by folding award the seats and created a 1.56 by 1.15 metre loading area with a total capacity of up to 1,700 litres.

The current Opel Zafira is also a master of metamorphosis doubling as a transporter and a lounge on wheels thanks to the Flex7 ^Plus seating system.

A further trendsetter follows in the footsteps of the Corsa and Zafira after celebrating its world premiere at the 2009 Geneva Motor Show: The Opel Ampera, a car that redefines electro-mobility. The 2012 Car of the Year drives electric and also has its own source of power on board with the range extender. This makes the Ampera just as independent from loading stations as a conventional passenger car. 

Opel presents the next generation of the electric car at the 2016 Paris Motor Show. The Ampera-e has an all-electric NEDC range of 520 kilometres thanks to its 60 kWh state-of-the-art lithium-ion battery. And the 150 kW/204 hp electric motor gives it sports car-like acceleration. The next electric car from Rüsselsheim will follow next year already and electro-mobility will get another boost with the Corsa-e – out of the niche and on to the road.

From Opel Astra to Insignia: New efficiency

Opel discovers the new lightness of being with the launch of the current generation Astra in 2015. The compact car weighs up to 200 kilogrammes less than its predecessor did. The engine offering follows the downsizing strategy: with smaller displacement and turbocharging, lower fuel consumption and higher efficiency. For the first time, the Astra is available with a highly efficient 3-cylinder direct injection petrol unit and the revolutionary IntelliLux LED Matrix light. The innovative system turns night into day without glaring other road users – a unique feature in the compact class.

Opel Astra convinces customers and experts alike and is voted “Car of the Year 2016”.

The Insignia A is the first Opel that can recognise traffic signs from 2008 and offers the intelligent AFL+ lighting system. Just like the Astra, the second generation of the Opel flagship has been trimmed for efficiency. The new generation Insignia is lighter, more economic and simultaneously much more spacious. A highlight feature of the Insignia GSi, Country Tourer, Grand Sport and Sports Tourer is the adaptive all-wheel drive with torque vectoring that can accelerate the rear wheels individually in a split-second depending on the driving situation. The Opel Insignia is the first vehicle made by a volume manufacturer to offer this technology in the mid-size segment.

From Opel Mokka to Grandland X: SUV phenomenon

SUV is the buzzword of the hour in the automotive industry. Customers want to sit a little bit higher to have a better overview and to enjoy the flair of long-distance travel and adventure. Opel recognised this trend at a very early stage and proposed a unique offer in the B-segment. The cool sub-compact Opel Mokka is also available with all-wheel drive and proves to be extremely popular from the very start. It is joined in the compact class by the Opel Crossland X and the Opel Grandland X in 2017. All members of the X-Family are available with the AGR-certified (Aktion Gesunder Rücken e.V.) active seats. Ergonomic and comfortable seats have been a part of the Opel DNA for a long time – 120 years ago the Opel Patentmotorwagen “System Lutzmann” already proudly sported leather upholstery.

Opel Panoramic Roofs Make Springtime Light and Fun

Enjoy superb view in Opel Grandland X, Crossland X, Insignia Sports Tourer, Insignia Country Tourer, Zafira and new Combo Life

Brilliant outlook: Passengers in the Opel Grandland X can enjoy an unimpeded view of the sky thanks to the panoramic glass sunroof.

Spring is finally here, the grey sky has turned blue and it stays light until late in the evening. So everything is looking good, and it looks even better through the large panoramic roofs from Opel. The automaker offers high-quality glass roofs that grant a unique panorama view for many of its models. So the bright blue sky and the starry night can be enjoyed in the SUV newcomer Grandland X, the Insignia Sports Tourer and Insignia Country Tourer flagships, the Crossland X city SUV, the seven-seat Zafira and the brand new Combo Life from a completely new and unexpected perspective.

“The panoramic roofs in our Opel models make every drive an exceptional experience. The passengers in the first and second rows enjoy a perfect view, which adds to the fun and adventure. And the Grandland X, Insignia Sports Tourer and co. look very stylish with the high-quality glass roofs,” says Opel Managing Director Sales and Marketing Peter Küspert.

The two SUV newcomers Opel Grandland X and Opel Crossland X cut a fine figure with their sporty design and optional two-tone paint, and the panoramic glass sunroof opens up new horizons. At the same time, the glass roof ensures a light-flooded interior. When the sun is too strong, an electric sunblind provides protection for the passenger cabin. The panoramic roof can be ordered for the Grandland X for €700 and, depending on the trim level, from €570 for the Crossland X (all prices RRP including VAT in Germany).

Passengers in the Opel Insignia Sports Tourer and the Opel Insignia Country Tourer also feel close to the sun. The 1,400 x 860 millimetre electric panoramic sliding glass roof extends over the heads of the rear passengers and gives the sporty Opel flagships a particularly sophisticated touch. It also has a sunblind and can be conveniently closed via the central remote control. In addition, Insignia customers can adjust the front of the roof so that it lifts a bit and prevents annoying wind drag. Equipped with additional functions such as pre-selection and anti-trap protection, the elegant sliding, tilting glass roof is available for €1,285.

The Opel Zafira makes occupants feel like they’re on vacation the minute they set off on their journey. The panoramic windscreen flows into the panoramic sunroof, offering an unobstructed view similar to that of plane cockpit for €1,300 extra. The windscreen stretches from the hood almost to the B-pillar while the panoramic sunroof with electric sunblind reaches to the rear of the car, enhancing the interior’s light and airy lounge atmosphere. The flexible van with up to seven seats is a versatile, stylish travel companion for the whole family.

Soon the portfolio of Opel models with great views will be completed by the new Opel Combo Life. The optional panoramic roof not only ensures a light interior atmosphere, it is also extremely practical. When ordered with the panoramic roof, the Combo Life comes with overhead storage running down the centre of the vehicle with LED lighting as standard. Furthermore, in this configuration the newcomer is also fitted with a large 36-litre storage box mounted above the hat tray in the boot. This enables use of some of the space normally not utilised – without impeding the view of following traffic through the rear view mirror.

Opel Grandland X, Crossland X, Insignia Sports Tourer, Insignia Country Tourer, Zafira and Combo Life with panoramic roof – six signs of spring from Rüsselsheim.

First-class Ride: New Opel Insignia Sports Tourer and Country Tourer also Cuts Fine Figure as Taxi

• New taxi models: Opel flagships Insignia Sports Tourer and Country Tourer
• Pays off: Generous space, top workmanship and economical consumption
• Large ex-works taxi offer: New Opel Insignia models join Vivaro and Zafira

Good looking and practical: Up to 1,665 litres of luggage space and up to two metres of load-length for bulky goods – the Opel Insignia Sports Tourer as taxi.

“Taxi!” Those looking for a spacious and elegant means of transport can now hop in the Opel Insignia Sports Tourer or, for an even more individual ride, the Insignia Country Tourer. The flagship estates from Rüsselsheim are now also available as taxi models in the characteristic light ivory lacquer and as chauffeur service rental cars – with top comfort for passengers and plenty of room for luggage. With these qualities, the newcomers enrich Opel’s portfolio of very spacious taxis.

The Opel Insignia enables taxi companies to offer their customers a lot of room and highest comfort. In the entry-level model Insignia Sports Tourer Taxi Selection already available from €22,639 (RRP excl. VAT in Germany), driver and front passenger enjoy the multi-stage adjustable comfort seats. The standard air conditioning system ensures a constantly pleasant temperature including footwell heating in the rear passenger cabin. And with a luggage compartment volume of 560 to a maximum of 1,665 litres as well as a load-space length of over two metres, even large and bulky cargo can be easily stowed in the Insignia Sports Tourer. The driver benefits from top connectivity with the standard Apple CarPlay and Android Auto compatible Radio R 4.0 IntelliLink.

For a net entry-level price of €26,046 the Taxi Dynamic variant already comes with Navi 900 IntelliLink including an 8-inch colour touchscreen and integrated navigation on board. Both the driver and front-seat passenger make themselves comfortable in the ergonomic seats certified by the independent AGR (Campaign for Healthier Backs) experts – the best basis for a relaxing ride. The AGR seat also makes the taxi even more pleasant as a workplace for the driver. With its multi-stage adjustments for the contours of the spine, the seat is a true back champion.

Thanks to state-of-the-art production methods, lightweight construction as well as powerful and fuel-efficient engines, the flagship estate is very economical. For instance with the 100 kW/136 hp 1.6 litre Turbo diesel and six-speed automatic transmission it consumes just 5.2 litres per 100 kilometres (NEDC fuel consumption with Start/Stop: urban 6.1 l/100 km, extra-urban 4.6 l/100 km, combined 5.2 l/100 km, 137 g/km CO₂).

At the same time, the Insignia Sports Tourer comes with all the prerequisites to be able to quickly and easily transform it into a fully equipped taxi: the basic taxi equipment is available for a net price of €1,790. It includes a taxi alarm system, electrical connections for the taximeter and roof sign, an on and off switch for the roof sign, power supply for the radio as well as protective foil on the door and boot sills. Various roof signs and mounts as well as taximeter installation preparation kits can be ordered for the Insignia. And last but not least, taxi companies can equip their Sports Tourer model right at pick-up with the Hale SPT 02 taximeter that is perfectly integrated into the rearview mirror housing.

With these special features, the Insignia Sports Tourer and Country Tourer now expand the Opel taxi portfolio available ex-works. The major advantage of the works solution is that the customer gets everything from one source, there is a full works warranty on all modifications and the fixtures are integrated in the car according to highest Opel quality standards. In addition to both newest-generation flagship estates, the extremely flexible Opel Zafira with space for up to six passengers and the large Opel Vivaro van are also available to meet practically all transport needs.

!NEW! Opel Grandland X: New Crossover Model for the Compact Class

Opel X family gets new member: Opel Grandland X joins MOKKA X and Crossland X

Rugged and elegant meets comfort and practicality: Grandland X joins MOKKA X and Crossland X in the Opel X family.

New Opel Grandland X is something like the big brother of the Opel Crossland X. Both completely new crossover models (CUVs) will be launched in 2017 and combine the coolness of a SUV with a high level of driving dynamics. The Grandland X perfectly matches the active lifestyle of today with its irresistible off road appeal, raised seating position, good all-round visibility, easy ingress/egress and plenty of space for luggage. The styling cleverly combines ruggedness with elegance and the interior design concept offers plenty of comfort paired with a high level of practicality.

New Grandland X will extend the extensive Opel offering in the especially popular compact class where it will join the successful Astra, Car of the Year 2016, and the recently launched seven-seat Zafira.

“The name Opel Grandland X stands for an adventurous type always prepared to explore something new – in both an urban or rural environment. Our new crossover model looks fantastic and will help excite new customers for the Opel brand,” said Opel CMO Tina Müller.

The Grandland X is part of Opel model offensive that will see 29 new models launched from 2016 to 2020. The new CUV will enter a booming market: In the space of ten years, from 2007 to 2017, the European share of SUVs/CUVs will have increased from seven to 20 percent of all new vehicles sold. The Opel Crossland X and the Opel Grandland X will continue to drive this growth.

The Opel Crossland X will enter the B segment in the first six months of 2017 – a segment where Opel’s compact SUV, the MOKKA X, has already been sold more than 600,000 times. The Opel Grandland X will sit one segment above its siblings as of fall 2017 – in Europe, every fifth new car sold belongs to the compact class.