Opel Grandland X rolls off the line in Eisenach

• Investments in Eisenach: Modernization of the location and localization of the Groupe PSA EMP2 platform 
• Clear future prospects: Long-standing Opel Grandland X production 
• Further step in the electrification of the Opel brand: From the beginning of 2020, Opel Grandland X will also be produced as a hybrid

Today marks the beginning of a new era for the Groupe PSA plant in Eisenach: Production of the compact SUV Opel Grandland X in Thuringia has officially started. Opel CEO Michael Lohscheller and Yann Vincent, Groupe PSA Vice President Manufacturing & Supply Chain, opened the extensively rebuilt assembly line at the site on Wednesday in the presence of Thuringia's Prime Minister Bodo Ramelow.

"Today is a great day for all our employees here in Eisenach, for the entire region and for Opel customers. With the production of the Opel Grandland X we open a new chapter for the location. Because the car is not only in a growing vehicle segment at the start, but will be produced as a hybrid version here from next year and thus contributes to the electrification of Opel. Popularity of the Opel Grandland X has increased steadily in recent years and we are sure that this model will create a sustainable future for the plant, "said Opel CEO Michael Lohscheller.

Thuringia's Prime Minister Ramelow welcomed the clear future prospects for the employees: "We are pleased that the company has invested in the location. Factory belongs to Eisenach like the Wartburg and is an important economic factor - far beyond the region. "

Opel Grandland X: Assembly in Eisenach plant

Conversion work at the Eisenach plant, which localized the Groupe PSA EMP2 platform, started in May of this year. In the past few months, almost no stone was left on the other. Among other things, the "wedding" - the connection of chassis and body to a single unit - has been completely modernized, and a more efficient and environmentally friendly painting process has been introduced.

Opel Grandland X: Assembly in Eisenach plant

Yann Vincent thanked the staff in Eisenach for their efforts in the extensive conversion and training phase: "Team has shown a high level of commitment and prepared Eisenach for the future. I am convinced that all employees will produce the Opel Grandland X for our customers in outstanding quality. Groupe PSA brings the latest technology to the Eisenach plant with the Opel Grandland X and the EMP2 multi-energy platform."

First Opel Grandland X from Eisenach production - Topas Blue with 1.6-liter turbo-gasoline direct injection and 133 kW / 180 hp (fuel consumption: urban 7.2-7.1 l / 100 km, out of 5.0-4, 9 l / 100 km, combined 5.8-5.7 l / 100 km, 132-130 g / km CO2 , fuel consumption according to WLTP: combined 8.0-7.1 l / 100 km, 181-161 g / km CO2 ) - handed over to Michael Lohscheller, Yann Vincent, Eisenach Lord Mayor Katja Wolf and Opel brand ambassador Eva Padberg to the Museum Automobile World Eisenach, where the vehicle will soon take a place of honor.

Opel CEO Michael Lohscheller and Opel brand ambassador Eva Padberg

Since its launch, the Opel Grandland X has sold more than 160,000 copies. And the trend is pointing upwards. This trend will intensify, because the Opel Grandland X Hybrid4 will not only be the first electrified Opel "made in Germany". Compact SUV from Eisenach will also be the spearhead of Opel's comeback in the Russian market this year, flanked by the new Opel Vivaro and the new Opel Zafira Life.

The New OH! from Opel! Start of Campaign for New Corsa E

• Opel creatively continues change your mind approach with new campaign
• New Corsa surprises with innovations from upper-class segments
• Jürgen Klopp, Nadja Uhl, Ken Duken and Eva Padberg as brand ambassadors
• Claudia Schiffer promoting on international stage again

The New OH! Campaign Poster 1

The launch campaign for the new Opel Corsa shows exactly what surprise sounds like, spotlighting the universally understood “OH!”. Under the direction of André Kemper, an integrated campaign was created with Opel’s international lead agency Scholz & Friends. The communication measures will be rolled out via TV, print, online and social media channels as well as in dealerships. “The new Corsa campaign adds a new chapter to our ‘Change your mind’ movement,” says Tina Müller, CMO Opel Group. “The new Corsa once again proves that it is worth it to take a fresh look at Opel.”

The New OH! Campaign Poster 2

The new Opel Corsa surprises as a small car featuring innovations from upper-class vehicle segments. Regardless of whether it is about premium technologies such as park assist, collision alert or lane departure warning, the Intellilink system for perfect connectivity, the new efficient engines or the emotional design – the reaction to the new Corsa will always be the same: “OH!”. Advertising for the brand’s bestseller started in 30 markets on December 30, 2014 with the slogan “The new Corsa. The new OH!”.

The New OH! Campaign Poster 3

The initial teaser phase aims to arouse interest in the new Corsa, while the launch phase starting on January 14, 2015 shows exactly what surprises the Corsa has in store. The first phase creates the necessary buzz via widespread billboards, ads and two short TV spots. From January 14, five different 30-second TV commercials shown on all the wide-coverage TV channels featuring Opel brand ambassadors Nadja Uhl, Ken Duken, Jürgen Klopp and the new Opel Corsa will surprise people. German supermodel Eva Padberg, a new addition to the team, uses her charm and humor to express her appreciation of the advantages of a heated steering wheel. Outside of Germany, Claudia Schiffer is again an ambassador for Opel and the new Corsa.

In addition to traditional communication channels, both phases include an extensive online presence, for which Scholz & Friends exclusively developed the campaign site neuesOh.de. The site describes the features of the new Corsa and brings them to life. The surprising productions range from interactive animations to personalized video messages. This makes entertaining and relevant content available via the main channels used by a young target audience that is hard to reach via traditional communication methods.

“The new Corsa is the new, surprising ‘OH!’ from Opel. It wins over everyone who drives it, changing minds along the way,” says André Kemper, Managing Director of André GmbH. “Opel marketing has also changed its online approach. We consistently use the potential of the digital world for the ‘OH!’ campaign. This enables us to communicate surprising information in an exceptional way and to use new means to get people excited about the brand,” says Percy Smend, Executive Board Member, Scholz & Friends Group.

Opel created the campaign in close cooperation with its lead agencies. André Kemper was responsible for the idea and realization in TV and print media. Project management, digital production along with the roll-out in over 30 European markets was overseen by Scholz & Friends. Carat was in charge of media planning and MRM was responsible for online realization. Social media activities by Knallgrau and kpunktnull round off the “OH!” campaign.