The New OH! from Opel! Start of Campaign for New Corsa E

• Opel creatively continues change your mind approach with new campaign
• New Corsa surprises with innovations from upper-class segments
• Jürgen Klopp, Nadja Uhl, Ken Duken and Eva Padberg as brand ambassadors
• Claudia Schiffer promoting on international stage again

The New OH! Campaign Poster 1

The launch campaign for the new Opel Corsa shows exactly what surprise sounds like, spotlighting the universally understood “OH!”. Under the direction of André Kemper, an integrated campaign was created with Opel’s international lead agency Scholz & Friends. The communication measures will be rolled out via TV, print, online and social media channels as well as in dealerships. “The new Corsa campaign adds a new chapter to our ‘Change your mind’ movement,” says Tina Müller, CMO Opel Group. “The new Corsa once again proves that it is worth it to take a fresh look at Opel.”

The New OH! Campaign Poster 2

The new Opel Corsa surprises as a small car featuring innovations from upper-class vehicle segments. Regardless of whether it is about premium technologies such as park assist, collision alert or lane departure warning, the Intellilink system for perfect connectivity, the new efficient engines or the emotional design – the reaction to the new Corsa will always be the same: “OH!”. Advertising for the brand’s bestseller started in 30 markets on December 30, 2014 with the slogan “The new Corsa. The new OH!”.

The New OH! Campaign Poster 3

The initial teaser phase aims to arouse interest in the new Corsa, while the launch phase starting on January 14, 2015 shows exactly what surprises the Corsa has in store. The first phase creates the necessary buzz via widespread billboards, ads and two short TV spots. From January 14, five different 30-second TV commercials shown on all the wide-coverage TV channels featuring Opel brand ambassadors Nadja Uhl, Ken Duken, Jürgen Klopp and the new Opel Corsa will surprise people. German supermodel Eva Padberg, a new addition to the team, uses her charm and humor to express her appreciation of the advantages of a heated steering wheel. Outside of Germany, Claudia Schiffer is again an ambassador for Opel and the new Corsa.

In addition to traditional communication channels, both phases include an extensive online presence, for which Scholz & Friends exclusively developed the campaign site neuesOh.de. The site describes the features of the new Corsa and brings them to life. The surprising productions range from interactive animations to personalized video messages. This makes entertaining and relevant content available via the main channels used by a young target audience that is hard to reach via traditional communication methods.

“The new Corsa is the new, surprising ‘OH!’ from Opel. It wins over everyone who drives it, changing minds along the way,” says André Kemper, Managing Director of André GmbH. “Opel marketing has also changed its online approach. We consistently use the potential of the digital world for the ‘OH!’ campaign. This enables us to communicate surprising information in an exceptional way and to use new means to get people excited about the brand,” says Percy Smend, Executive Board Member, Scholz & Friends Group.

Opel created the campaign in close cooperation with its lead agencies. André Kemper was responsible for the idea and realization in TV and print media. Project management, digital production along with the roll-out in over 30 European markets was overseen by Scholz & Friends. Carat was in charge of media planning and MRM was responsible for online realization. Social media activities by Knallgrau and kpunktnull round off the “OH!” campaign.

!NEW! Corsa E in Paris: Opel Celebrates World Premiere with Claudia Schiffer

Fifth generation Corsa and supermodel take center stage at Opel press conference

The stage is set: Opel Group CEO Dr. Karl-Thomas Neumann and supermodel Claudia Schiffer presented the new Corsa generation in Paris.

Raise the curtain for the Paris Motor Show: Opel opened the show this afternoon with the world premiere of the new Opel Corsa. The Opel exhibition stand located in Hall 5 paid tribute to the fashion capital and resembled a catwalk. The newest generation of the small car bestseller, driven by Opel Group CEO Dr. Karl-Thomas Neumann, graced the stage first, followed by the fashion icon. The supermodel will also be the star of the upcoming advertising campaign for the successful car from Rüsselsheim.

New TV campaign: Tina Müller, CMO Opel Group, and CEO Karl-Thomas Neumann reveal Claudia Schiffer as the star of the new Corsa campaign

“The new Corsa offers pure driving experience for an entry-level price of just €11,980. Outstanding steering precision, first class comfort along with completely new high-torque turbocharged engines – traits normally reserved for much more expensive cars. Furthermore, the interior impresses with highest quality and the Infotainment system guarantees excellent connectivity for Apple and Android devices. You just have to love our fashionable Corsa,” said an enthusiastic Neumann.

Impressive appearance: GM President Dan Ammann (on left) and Opel Group CEO Karl-Thomas Neumann share the stage with supermodel Claudia Schiffer at the world premiere for the Opel Corsa

Supermodel Claudia Schiffer has also already succumbed to the charm of the star of the exhibition. “The Corsa looks great and is very chic – just like Paris. In general, I like the design of all the new Opel cars like ADAM, Mokka and, of course, the Corsa a lot. Now I am looking forward to shooting the Corsa adverts even more,” said Schiffer.

Turbocharged pocket rocket: Opel ADAM S in Paris

Elsewhere, Opel is also presenting the sporty ADAM S in Paris. The lifestyle pocket rocket will be available from November. Its 110 kW/150 hp will propel it from 0 to 100 in 8.5 seconds and enable top speeds of well over 200 km/h.

The lively 1.6 CDTI is part of a new family of Opel all-aluminum diesel engines. The 100 kW/136 hp version reaches 85 hp per liter – unrivalled in its displacement class – and delivers plentiful torque of 320 Nm

The popular Opel Mokka will be fitted with the 100 kW/136 hp ‘whisper diesel’ already known from the Astra and will deliver a combined cycle consumption of 4.1 liters of diesel. Opel has also prepared a new and ultra-modern engine for the company’s flagship, the Insignia, and for the versatile Zafira Tourer. Both will be available with the 125 kW/170 hp and 400 Nm 2.0 CDTI turbo diesel that impresses with low consumption and extraordinary smoothness. The new 2.0 CDTI runs as clean as a gasoline engine thanks to Opel’s BlueInjection selective catalytic reduction (SCR) system.

Opel power: New generation,  2.0 CDTI with 125 kW/170 hp and 400 Nm for Insignia and Zafira Tourer

!NEW! Meriva, Mokka and Claudia: Perfect Opel Partners Made in Germany

• Supermodel Claudia Schiffer wowing audiences in new Opel TV ads
• Opel responds to huge public interest by releasing behind-the-scenes photo and videos 

Supermodel Claudia Schiffer is currently captivating TV audiences around Europe with her chic ‘It’s a German’ ad campaigns for the Opel Astra, Meriva, Mokka and Zafira Tourer. Now in response to their huge public impact, Opel is releasing two behind-the-scenes videos and some photos together with videos of the ads so the allure of the fashion icon and the attractions of the Opel cars can be enjoyed by anyone at any time.

Supermodel Claudia Schiffer is Opel’s European brand ambassador

Claudia Schiffer is Opel’s European brand ambassador and, as one of Germany’s best known ‘exports’, she brings her own unique glamour and charm to the ‘Made in Germany’ theme of the ads. They illustrate the enduring appeal of great German engineering, such as the clever, rear-hinged rear doors of the Meriva and the adaptive all-wheel drive technology of the Mokka SUV. As the unmistakably German face of Opel in Europe, Claudia’s new role fits as perfectly as the beautiful outfits she has modeled in an international career spanning more than 25 years. At the end of each ad, she signs off with the catchy punchline: “It’s a German.”

The ad campaign was launched at the beginning of February across Europe, apart from Germany, Opel’s home market, and the UK where Opel’s Vauxhall sister brand is sold. “Claudia is a great German icon with real international appeal who fully identifies with the values of our brand,” says Opel Chief Marketing Officer Tina Müller. “The public response to the style and humor of these TV ads has been overwhelming, and we’re now delighted to make them available for audiences to enjoy worldwide.” 

‘It’s a German’ ads can be seen here:
Claudia Schiffer and the Astra Notchback
Claudia Schiffer and the Astra Sportstourer
Claudia Schiffer and the Zafira Tourer
Claudia Schiffer rather drives a German (German humor)
Claudia Schiffer and the Opel Astra
Claudia Schiffer and the Opel Mokka
Claudia Schiffer and the Opel Meriva

!NEW! Claudia Schiffer is European Opel Brand Ambassador

• Fashion icon and Supermodel will be the star of the new advertising campaign ‘It’s a German’
• First spots with the Opel Meriva and Mokka will be on TV mid-January already

Claudia Schiffer drives Opel: Fashion icon and Supermodel will be the star of the new advertising campaign ‘It’s a German’

Claudia Schiffer has graced the cover of over 1,000 magazines and is named as one of the most beautiful women in the world. Her ability to appeal to a global audience has ensured an internationally successful career spanning over 25 years. She is UNICEF ambassador and incontestably a real world star. Originally from the Rhineland, Claudia now slips into her next role as the German face of Opel in Europe. She is taking center stage in the new campaign ‘It’s a German’ that already in January will celebrate its TV premiere right across Europe – except in Germany and the United Kingdom.

In small, fine and very emotional stories, Claudia Schiffer charmingly illustrates Opel’s ‘Made in Germany’ concept. The uniqueness of Opel’s models, imbued with the German art of engineering and with clever door concepts such as that demonstrated by the Meriva MPV, and well-honed all-wheel drive technology as presented in the Mokka SUV, is a significant theme of the TV advertising. At the end of each commercial, Claudia Schiffer delivers the entrancing punchline: “It’s a German”.

Opel Chief Marketing Officer Tina Müller says full of enthusiasm: “The campaign puts across those modern German values that have also been appreciated internationally. Today, Opel stands for the perfect German art of engineering, an emotional design and an unbeatable price-value relationship. With Claudia Schiffer we were able to win a German world star who fully identifies with the brand.”

Claudia Schiffer also raves about her first working days as Opel brand ambassador: “We filmed the first commercial in mid-December in Barcelona. The new Opel models stand for great German engineering as well as innovation and practicality. The Meriva MPV with its rear-hinged rear doors is unique and a first for Opel. It is fantastic for families like mine.”