!NEW! “Georgia & Grumpy – Not impressed by Wonderland“: The 2017 Opel Calendar is here

• Unique insights: The first calendar motifs
• Start: 2017 Opel Calendar available from mid-November
• Close up and personal: Exhibit of calendar motifs begins in early February in Berlin

2017 Opel Calendar is available: The collection of images featuring Georgia May Jagger and Grumpy Cat can be ordered from mid-November. 

“What am I doing here? This isn’t going to turn out well!” This – or something very similar – is probably what Grumpy Cat was thinking during the Opel calendar shoot with Georgia May Jagger in July in the Babelsberg Studios. It was obvious that the feline calendar model was “not impressed”, but rather, well, very grumpy. This is how everyone knows Grumpy Cat, the world’s most famous cat. Nevertheless, this did not affect the result: in the meantime, the twelve calendar motifs from star photographer Ellen von Unwerth are finished – and they are more than impressive.

Curtain raiser: Georgia May Jagger gives a sneak preview of the new Opel Insignia Grand Sport

The first calendar photos with the Opel newcomers are very promising: Georgia May Jagger reveals first details about the new Opel Insignia – and raises the curtain in secretive autumn fog.

Electrifying recharge: Georgia May Jagger with the revolutionary Opel Ampera-e.

The revolutionary electric car Ampera-e also makes an appearance – including an electrifying charging stop for the next 500 kilometers. As mystical and dreamy as the seasonal backgrounds are, they didn’t manage to get a smile out of Grumpy Cat. But especially thanks to their extreme polarity, the permanently sullen cat and the seductive supermodel Georgia May Jagger ensure exciting, unmistakable looks in the motifs perfectly arranged by Ellen von Unwerth.

Models united: Georgia May Jagger is excited by the Opel MOKKA X, whereas Grumpy Cat remains unimpressed. 

Fans of Opel, Grumpy Cat, Georgia May Jagger and Ellen von Unwerth can already look forward to a fascinating exhibit with calendar motifs at the beginning of 2017. All artists – including Grumpy Cat – will be present at the vernissage.

And for all those who cannot wait any longer, a strictly limited edition of the Opel calendar “Georgia & Grumpy – Not impressed by Wonderland“ is available from mid-November 2016 for 29,95 euros (RRP incl. VAT in Germany) exclusively at https://opel-collection.com.

!NEW! Meriva, Mokka and Claudia: Perfect Opel Partners Made in Germany

• Supermodel Claudia Schiffer wowing audiences in new Opel TV ads
• Opel responds to huge public interest by releasing behind-the-scenes photo and videos 

Supermodel Claudia Schiffer is currently captivating TV audiences around Europe with her chic ‘It’s a German’ ad campaigns for the Opel Astra, Meriva, Mokka and Zafira Tourer. Now in response to their huge public impact, Opel is releasing two behind-the-scenes videos and some photos together with videos of the ads so the allure of the fashion icon and the attractions of the Opel cars can be enjoyed by anyone at any time.

Supermodel Claudia Schiffer is Opel’s European brand ambassador

Claudia Schiffer is Opel’s European brand ambassador and, as one of Germany’s best known ‘exports’, she brings her own unique glamour and charm to the ‘Made in Germany’ theme of the ads. They illustrate the enduring appeal of great German engineering, such as the clever, rear-hinged rear doors of the Meriva and the adaptive all-wheel drive technology of the Mokka SUV. As the unmistakably German face of Opel in Europe, Claudia’s new role fits as perfectly as the beautiful outfits she has modeled in an international career spanning more than 25 years. At the end of each ad, she signs off with the catchy punchline: “It’s a German.”

The ad campaign was launched at the beginning of February across Europe, apart from Germany, Opel’s home market, and the UK where Opel’s Vauxhall sister brand is sold. “Claudia is a great German icon with real international appeal who fully identifies with the values of our brand,” says Opel Chief Marketing Officer Tina Müller. “The public response to the style and humor of these TV ads has been overwhelming, and we’re now delighted to make them available for audiences to enjoy worldwide.” 

‘It’s a German’ ads can be seen here:
Claudia Schiffer and the Astra Notchback
Claudia Schiffer and the Astra Sportstourer
Claudia Schiffer and the Zafira Tourer
Claudia Schiffer rather drives a German (German humor)
Claudia Schiffer and the Opel Astra
Claudia Schiffer and the Opel Mokka
Claudia Schiffer and the Opel Meriva

!NEW! Claudia Schiffer is European Opel Brand Ambassador

• Fashion icon and Supermodel will be the star of the new advertising campaign ‘It’s a German’
• First spots with the Opel Meriva and Mokka will be on TV mid-January already

Claudia Schiffer drives Opel: Fashion icon and Supermodel will be the star of the new advertising campaign ‘It’s a German’

Claudia Schiffer has graced the cover of over 1,000 magazines and is named as one of the most beautiful women in the world. Her ability to appeal to a global audience has ensured an internationally successful career spanning over 25 years. She is UNICEF ambassador and incontestably a real world star. Originally from the Rhineland, Claudia now slips into her next role as the German face of Opel in Europe. She is taking center stage in the new campaign ‘It’s a German’ that already in January will celebrate its TV premiere right across Europe – except in Germany and the United Kingdom.

In small, fine and very emotional stories, Claudia Schiffer charmingly illustrates Opel’s ‘Made in Germany’ concept. The uniqueness of Opel’s models, imbued with the German art of engineering and with clever door concepts such as that demonstrated by the Meriva MPV, and well-honed all-wheel drive technology as presented in the Mokka SUV, is a significant theme of the TV advertising. At the end of each commercial, Claudia Schiffer delivers the entrancing punchline: “It’s a German”.

Opel Chief Marketing Officer Tina Müller says full of enthusiasm: “The campaign puts across those modern German values that have also been appreciated internationally. Today, Opel stands for the perfect German art of engineering, an emotional design and an unbeatable price-value relationship. With Claudia Schiffer we were able to win a German world star who fully identifies with the brand.”

Claudia Schiffer also raves about her first working days as Opel brand ambassador: “We filmed the first commercial in mid-December in Barcelona. The new Opel models stand for great German engineering as well as innovation and practicality. The Meriva MPV with its rear-hinged rear doors is unique and a first for Opel. It is fantastic for families like mine.”