- Opel creatively continues change your mind approach with new campaign
- New Corsa surprises with innovations from upper-class segments
- Jürgen Klopp, Nadja Uhl, Ken Duken and Eva Padberg as brand ambassadors
- Claudia Schiffer promoting on international stage again
|The New OH! Campaign Poster 1|
|The New OH! Campaign Poster 2|
|The New OH! Campaign Poster 3|
In addition to traditional communication channels, both phases include an extensive online presence, for which Scholz & Friends exclusively developed the campaign site neuesOh.de. The site describes the features of the new Corsa and brings them to life. The surprising productions range from interactive animations to personalized video messages. This makes entertaining and relevant content available via the main channels used by a young target audience that is hard to reach via traditional communication methods.
“The new Corsa is the new, surprising ‘OH!’ from Opel. It wins over everyone who drives it, changing minds along the way,” says André Kemper, Managing Director of André GmbH. “Opel marketing has also changed its online approach. We consistently use the potential of the digital world for the ‘OH!’ campaign. This enables us to communicate surprising information in an exceptional way and to use new means to get people excited about the brand,” says Percy Smend, Executive Board Member, Scholz & Friends Group.
Opel created the campaign in close cooperation with its lead agencies. André Kemper was responsible for the idea and realization in TV and print media. Project management, digital production along with the roll-out in over 30 European markets was overseen by Scholz & Friends. Carat was in charge of media planning and MRM was responsible for online realization. Social media activities by Knallgrau and kpunktnull round off the “OH!” campaign.