- Opel extends ADAM ROCKS campaign to include social networks
- Cooperation with filmmaker and ‘Vine star‘ Zach King
- Vine stands for video network and is a free smartphone app
|Vine star: video illusionist Zach King gets close with the new Opel ADAM ROCKS for the „Anything but cute“ campaign|
Anything but cute is the slogan for the print, TV and online advertising campaign for the new Opel ADAM ROCKS. It describes the attributes of the new addition to the ADAM family – masculine and adventurous. Opel is intensifying its use of social media channels in its communication and has signed Los Angeles-based clip maker and ‘Vine star’ Zach King. He interprets the characteristics of the new wild Opel in six short, creative clips (Bubblegum, Cardboard, Drift, Remote Control, Snatch and Cannonball). The results of his work can be seen on the Opel-Vine-Portal as well as on Zach King’s Vine channel from October 13. Furthermore, the spots, including a making of video, will be linked on the Opel pages of YouTube, Facebook, Twitter and news blog Buzzfeed.
“We need to collect our clients from the places they visit most. The target audience of the Opel ADAM gets most of its information from social media. Therefore, we are intensifying our activities in this area and working with a star of this sector was an obvious choice. We are delighted to have Zach King on board for this project,” explained Opel Chief Marketing Officer Tina Müller.
24-year-old Zach King has already received numerous awards for his work and is one of the leading filmmakers on Vine, a popular video network in the United States and Canada. He is considered as an illusionist of this video genre and has over 1.9 million Vine followers. Vine is a free app for smartphones. It allows users to share short clips.