Wednesday, 28 September 2016

!NEW! High-Tech, High-Style: All-New Holden Astra Is Coming Soon

  • First Holden Astra rolls off the production line in Europe
  • Special pre-order campaign sees Holden Astra pricing start at $25,312 drive away
  • Advanced technology includes Automatic Emergency Braking, Forward Collision Alert, IntelliLux LED Matrix headlamps, Apple CarPlay and Android Auto and rear view camera
  • Holden Astra on sale from December 2016

All-New Holden Astra
 Holden has announced the high-tech, all-new Astra will soon arrive in Australia with customers able to get their hands on the 2016 European Car of the Year for as little as $25,312 drive away.


Rolling off Opel’s Gliwice production line for the first time, the all-new Holden Astra comes to Australia after receiving multiple awards and accolades in Europe thanks to its impressive blend of premium European styling, world-class driving experience and an array of high-tech features.

Holden Executive Director of Sales, Peter Keley, said the all-new Astra will be the next vehicle to be launched in Holden’s huge new product onslaught and offered the perfect combination of leading design, performance and technology with exceptional customer value.

“It’s incredibly exciting to see the first all-new Holden Astra built and ready to ship – it’s a stunning car, packed with state-of-the-art technology, and another great example of the exciting future vehicles we will be introducing over the next couple of years. Holden has committed to replacing or refreshing every single model in our line-up as part of our plan to launch 24 new models by the end of 2020,” said Mr. Keley.

“Astra’s premium European design oozes quality and style, and with Australian input and extensive global testing, you can be sure it will deliver the performance and refinement Holden has built its reputation on.

“Standout features including Automatic Emergency Braking, Forward Collision Alert and Active Lane Keep Assist, ensure the all-new Astra brings premium tech and polish to the segment.

 “Astra’s combination of state-of-the-art technology, style and performance, coupled with very attractive pricing, will shake-up the small-car segment and redefine what a Holden small car can be.”

ALL-NEW EUROPEAN DESIGN



Whilst the Astra name is long serving in Australia, the incoming Astra is all-new. Developed from a clean-sheet design under the watchful eye of Opel/Vauxhall’s Vice President – Design, Mark Adams, Astra exhibits the same sleek, ‘Sculptural Artistry meets German Precision’ design philosophy first introduced on the stunning Monza concept in 2013.


Focused on blending style and efficiency, Astra is built off a new vehicle architecture that facilitates up to 130kg weight reduction whilst allowing the introduction of distinct styling cues. A rear floating roof design complemented by a sports front fascia and grille that extends seamlessly into the front LED headlamp design, give Astra a strong and unmistakable road presence.

PACKED WITH STATE-OF-THE-ART TECHNOLOGY

Aside from enhancing Astra’s design, the IntelliLux LED Matrix headlamps lead the display of state-of-the-art technology packed into the ninth of the 24 new models Holden is committed to launching by 2020. Consisting of 16 individual LED segments – eight on each side of the vehicle - the new LED Matrix system works with the Holden Eye front camera to automatically adapt length and distribution of the light beam, depending on traffic situations.


Astra’s raft of high-tech features also extends into active safety.  Rear view camera is available as standard across the range, accompanied by Holden Eye forward facing camera^ facilitating key features including Forward Collision Alert, Lane Keep Assist, Automatic Emergency Braking and Side Blind Spot Alert to reduce, and in some cases avoid, collision incidents.

Equally as impressive as Astra’s exterior design is an interior that effortlessly blends style with technology, significantly reducing the number of buttons and adding an element of simplicity when compared with its predecessor.  Centered around a colour touch screen display housing the latest Holden MyLink with Apple CarPlay® and Android® Auto** phone projection technology, Astra boasts luxury leather-appointed, heated front seat as well as a premium heated seated wheel.

ASTRA DRIVES LIKE A HOLDEN SHOULD

Astra is equipped with a new and frugal all-aluminum, 1.4 litre ECOTEC Direct Injection turbo engine capable of producing up to 110 kW of power and 240 Nm of torque with a targeted combined fuel consumption of as little as 5.8L/100km. Customers that enjoy a sportier drive have the option of a more powerful 1.6-litre ECOTEC Direct Injection turbo engine, boasting up to 147 kW of power and a 300 Nm of torque.

Holden’s Director of Vehicle Performance, Ian Butler, said Holden and Opel identified efficiencies and similarities in customers’ expectations and vehicle usage and were able to work together to develop a common vehicle setup.

“Holden and Opel share very similar D.N.A. but we still made sure our engineers were involved in developing Astra and setting targets, right from the start of the program,” Mr. Butler said.

“We’ve engineered our own unique Australian chassis input which, when combined with the new 1.4 litre and 1.6 litre turbo petrol engine options, we’re confident will excel on the variety of road surfaces in Australia.

“Along with Spark and Colorado, Astra is another great example of how Holden is collaborating with GM engineers globally to ensure we can deliver the best vehicles to Australia and also share our expertise for the benefit of other markets.”

The high-tech all-new Holden Astra will go sale in December with customers encouraged to register their interest with dealers early, to avoid missing out.


2017 Holden Astra Feature Highlights

Astra R
  • 1.4 litre turbo ECOTEC engine
  • 17-inch alloy wheels
  • 7-inch colour touchscreen with Apple CarPlay and Android Auto
  • Rear View Camera with Rear Park Assist
  • Digital Radio

Astra RS (above Astra R)
  • 1.6 litre turbo ECOTEC engine
  • Passive Entry Push-button Start
  • Advanced Park Assist
  • Side Blind Spot Alert
  • Holden Eye forward facing camera with:
    • Automatic Emergency Braking (AEB)
    • Forward Collision Alert
    • Lane Keep Assist

Astra RS-V (above Astra R)
  • 18-inch alloy wheels
  • Leather-appointed, front heated seats
  • Heated Steering Wheel
  • 8-inch colour touchscreen with Apple CarPlay and Android Auto
  • Embedded satellite navigation
  • LED tail lamps
  • Dual zone climate control



 Astra has received numerous awards including: