Saturday 14 June 2014

!NEW! Opel Market Success in Europe Continues

  • 3.6 percent increase in sales in the first five months of the year
  • Market share gains in ten European countries including Germany
  • High order volume for Opel Mokka SUV, ADAM and new Insignia

Opel Mokka SUV - More than 240,000 orders across Europe
Opel considerably increased sales across Europe in the first five months of the year, according to preliminary figures. From January through May, Opel new vehicle registrations increased by 3.6 percent to 454,807 units versus the same year-ago period, representing a 5.77 percent share of the overall vehicle market in Europe. In May Opel sold 95,143 units, and market share climbed to 5.96 percent.

New Opel Insignia - More than 100,000 orders for the Opel flagship
“Our models are extremely popular, and we benefit from this in many European markets that are once again growing. This is also reflected in the order books. We have already received more than 240,000 orders for the Mokka across Europe, over 90,000 for our lifestyle mini ADAM and more than 100,000 for our flagship, the new Insignia,” says Board Member for Sales Peter Christian Küspert.

Opel ADAM: Over 90,000 orders for the lifestyle mini
This success has a broad, multi-market base. In the first five months, Opel gained market share in ten European countries.  This included Germany, where market share rose to 6.88 percent of the total vehicle market over the first five months. In May alone, market share reached 7.26 percent. The compact Mokka SUV was number one in the SUV segment in May as well as in the first five months of the year. The Corsa proved to be a perennial favorite and ranked number one in the small car segment in May. The Zafira was number two in the high-capacity van segment in May as well as in the first five months of this year.

In the UK, Vauxhall defended its position as the second-largest brand in the first five months and in May of this year. Insignia and Zafira MPV were top of their segments in both time periods. In May, the Mokka SUV also took the top spot in its segment. Opel was particularly successful in Hungary in May, when it was market leader in the overall vehicle market.

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