“SUV for Youth” is leader in compact SUV segment
Last month, sales of the Buick Encore in China surpassed 100,000 units since the SUV’s introduction in late 2012. Shanghai GM had sold 102,468 Encores as of May 31.
|2014 Buick Encore|
The Encore is Buick’s first SUV manufactured in China. Positioned as the "SUV for Youth," it is the leader in the compact SUV segment.
With its length of 4,278 mm and roomy interior, it addresses the needs of those looking for a compact SUV with practical space. The Encore is powered by a 1.4 T engine paired with a six-speed manual/automated-manual transmission. It also has features more commonly associated with upscale sedans such as an electric sunroof, Bluetooth (available with an audio player) and the Electronic Stability Control (ESC) system.
|2014 Buick Encore with Alcantara interior.|
The 2014 Buick Encore offers new features such as the Coral Orange exterior color and Alcantara interior. The Encore 100,000-Unit Commemorative Edition offered through buick.tmall.com, Buick’s flagship store on Tmall, adds new amenities such as exterior chrome accents, an integrated door sill, daytime running lamps, shark gill portholes, metal sports pedals, an embedded navigation system and a rearview camera.
The Encore Car Cleaning service campaign for buyers kicks off this month in Shanghai, Beijing and Guangzhou. It will include a variety of music, sports and other fun activities. In addition, Buick will attempt to set a new Guinness world record by gathering 100 Encores and their owners in one location.
General Motors traces its roots back to 1908. GM has 10 joint ventures, two wholly owned foreign enterprises and more than 58,000 employees in China. GM and its joint ventures offer the broadest lineup of vehicles and brands among automakers in China. Passenger cars and commercial vehicles are sold under the Baojun, Buick, Cadillac, Chevrolet, Jiefang, Opel and Wuling brands. In 2013, GM sold nearly 3.2 million vehicles in China.