Opel looks back at a successful year 2013. The heritage-based company
has not only stabilized its market share in the whole of Europe and in
its home market Germany, but it has also slightly increased its market
share. In Europe, Opel joined with its sister brand Vauxhall and
according to preliminary figures reached a percentage share of some 5.61
percent compared to 5.59 percent the year before. In Germany, Opel
increased its market share according to the Kraftfahrtbundesamt (Federal
Office for Motor Vehicles) by some 6.9 to some 7.0 percent. “Our model
offensive is now beginning to bear fruit. At Opel, the course is set for
further growth”, said Opel Board director for Sales Peter Christian
Küspert.
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Opel ADAM |
Momentum was brought into the model portfolio by some new additions.
“The Opel ADAM –exceeded our expectations with some 21,000 sales” explained
Küspert. Additionally, the Opel Mokka, the only SUV of a German brand in
its segment, had some 20,000 buyers in Germany alone in its first year
of sales.
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Opel Mokka SUV |
The classic cars in the portfolio have also contributed to this
success. The Opel Meriva MPV occupies the first place in the segment. The
Opel Corsa, Astra and Insignia are in their respective segments each in
second place, not including premium competitors.
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New Opel Meriva MPV |
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