!NEW! Opel Mokka SUV Defends "All-wheel Drive Car of the Year"

• Second consecutive victory: Opel Mokka again wins major readers’ poll
• Already more than 200,000 orders: Trendy SUV popular with buyers

Opel Mokka SUV - All-wheel Drive Car of the Year 2014

The Opel Mokka sub-compact SUV is again the number one readers’ choice in this year’s Auto Bild Allrad awards, retaining its "All-wheel Drive Car of the Year" title in the "Off-road vehicle and SUV up to 25,000 euros" category. 18.7 percent of readers voted for the trendy Opel, putting it clearly ahead of the Skoda Yeti (14.6 percent) and the Nissan Qashqai (12.4 percent). The award ceremony took place on April 10 at Depot 1899 in Frankfurt am Main. Jürgen Keller, Opel’s Executive Director Sales, Marketing & Service Germany, accepted the winner’s prize from Editor-in-chief Bernhard Weinbacher.

Opel Mokka sub-compact SUV is again the number one readers’ choice in this year’s Auto Bild Allrad awards, retaining its "All-wheel Drive Car of the Year" title in the "Off-road vehicle and SUV up to 25,000 euros" category

"We are very proud that our Mokka was able to defend its All-wheel Drive Car of the Year title," said Jürgen Keller. "A readers’ poll is always of very special significance to us. In addition, the readers of Auto Bild Allrad are extremely knowledgeable in the area of off-road vehicles and SUVs, which is why we value their opinion so much."

Jürgen Keller, Opel’s Executive Director Sales, Marketing & Service Germany, with the winner’s prize.

Another winner for the Rüsselsheim carmaker is the Opel Insignia Country Tourer. It successfully asserted itself as a new entrant in the "4x4 Crossover" category against long-established competitors, such as the Volvo XC 70 and the VW Passat Alltrack, and came in third with ten percent of the votes – behind the Audi A6 and A4.

 Opel Insignia Country Tourer 4x4

Opel Mokka SUV – A success story

The Opel Mokka continues to ride a wave of success. In just 18 months since its market launch, the Mokka has attracted a rising tide of more than 200,000 orders, making it a European bestseller.

Opel Mokka 4x4 SUV 

There are many good reasons for this success. The Opel Mokka has modernized the SUV segment by making innovative technologies and features from higher classes available to a broader customer base. These include the AFL+ Adaptive Forward Lighting system, as well as ergonomic seats with the Aktion Gesunder Rücken e.V. AGR (Campaign for Healthier Backs) seal of approval and the second generation, integrated FlexFix bicycle carrier – all features which the Opel Mokka introduced to this SUV segment. With a length of 4.28 meters, it offers ample space for five people and an elevated seating position, while fulfilling all everyday requirements. Thanks to its sporty interior and body design, the Opel Mokka is also ideal for the weekend outings of adventurous drivers. 

!NEW! Meriva, Mokka and Claudia: Perfect Opel Partners Made in Germany

• Supermodel Claudia Schiffer wowing audiences in new Opel TV ads
• Opel responds to huge public interest by releasing behind-the-scenes photo and videos 

Supermodel Claudia Schiffer is currently captivating TV audiences around Europe with her chic ‘It’s a German’ ad campaigns for the Opel Astra, Meriva, Mokka and Zafira Tourer. Now in response to their huge public impact, Opel is releasing two behind-the-scenes videos and some photos together with videos of the ads so the allure of the fashion icon and the attractions of the Opel cars can be enjoyed by anyone at any time.

Supermodel Claudia Schiffer is Opel’s European brand ambassador

Claudia Schiffer is Opel’s European brand ambassador and, as one of Germany’s best known ‘exports’, she brings her own unique glamour and charm to the ‘Made in Germany’ theme of the ads. They illustrate the enduring appeal of great German engineering, such as the clever, rear-hinged rear doors of the Meriva and the adaptive all-wheel drive technology of the Mokka SUV. As the unmistakably German face of Opel in Europe, Claudia’s new role fits as perfectly as the beautiful outfits she has modeled in an international career spanning more than 25 years. At the end of each ad, she signs off with the catchy punchline: “It’s a German.”

The ad campaign was launched at the beginning of February across Europe, apart from Germany, Opel’s home market, and the UK where Opel’s Vauxhall sister brand is sold. “Claudia is a great German icon with real international appeal who fully identifies with the values of our brand,” says Opel Chief Marketing Officer Tina Müller. “The public response to the style and humor of these TV ads has been overwhelming, and we’re now delighted to make them available for audiences to enjoy worldwide.” 

‘It’s a German’ ads can be seen here:
Claudia Schiffer and the Astra Notchback
Claudia Schiffer and the Astra Sportstourer
Claudia Schiffer and the Zafira Tourer
Claudia Schiffer rather drives a German (German humor)
Claudia Schiffer and the Opel Astra
Claudia Schiffer and the Opel Mokka
Claudia Schiffer and the Opel Meriva

!NEW! Opel On Upswing: Highest Market Share in Europe Since June 2011

• Considerable increase in orders received in first quarter
• High order volume for Opel Mokka, Opel ADAM and new Opel Insignia

Opel ADAM

The Opel model offensive is a huge success with European customers. In March 2014, the brand achieved 6.7 percent of the overall vehicle market in Europe, its highest market share since June 2011. According to preliminary figures, new vehicle registrations climbed to around 133,700 units, an increase of over 9.3 percent compared to March last year. In the first three months of this year, Opel/Vauxhall new vehicle registrations jumped by more than 12,700 units to around 271,000 cars.

Opel Mokka SUV

“Many European markets are finally growing again. It is a positive sign that Opel/Vauxhall is gaining market shares in this situation. The sustainability of our growth is also reflected in our current order books: already at the end of March, we had received around 20,000 more orders than in the first quarter of 2013,” says Board Member for Sales Peter Christian Küspert. “The current bestseller among the new models is the Mokka with around 215,000 orders. We are also delighted with the popularity of our lifestyle mini ADAM with 80,000 orders, and we have already received over 85,000 orders for our flagship the new Insignia.”

New Opel Insignia

This success has a broad, multi-market base. In March and the entire first quarter, Opel/Vauxhall gained market share in ten European countries. Opel was especially successful in its home market in Germany. With 7.1 percent market share of the overall vehicle market in March, the brand grew by 0.3 percentage points compared to March last year. Over the first quarter, market share was 6.7 percent, 0.2 percentage points higher than the year-ago quarter. Both the Mokka and Meriva were number two in their segments in the first quarter of 2014. In the largest market in the UK, our sister brand Vauxhall grew sales by 17 percent in March compared to one year ago. Insignia and Zafira were number one in their segments, while Corsa and Mokka took the number two spot.

Interest in new Opel models is currently particularly high in Poland, where registrations jumped by 57 percent in March. Opel also reinforced its number one position in the passenger car market in Hungary last month, in the Netherlands the brand conquered the number one position for the first time since March 2012.