Opel Returns to Algerian Market

• Opel Mokka, Astra and Grandland available to order from November 19
• Sales partner in Algeria is Halil Commerce & Industrie (HCI)
• Opel further strengthens its market position in the MEA region

Opel is launching three models on the Algerian market. The Opel Mokka, Astra and Grandland will be available to order from November 19, 2023. This was announced by Opel CEO Florian Huettl, Hakim Boutehra, Managing Director of Stellantis Maghreb, and Nassim Benguergoura, General Manager of Halil Commerce & Industrie (HCI), at a press conference in Algiers earlier today. The German brand is thus returning to Algeria after six years. In 2017, the government at the time imposed an import ban on new vehicles.

“Today is a great day for the Opel brand, which is returning to Algeria. I am convinced that our state-of-the-art vehicles will delight Algerian customers and meet a wide range of mobility needs. Opel stands for German engineering, bold and pure design and efficient drivetrains,” said Opel CEO Huettl in Algiers.

Opel is thus consistently continuing its expansion into markets outside of Europe. The German manufacturer has already recorded a 60 per cent increase in sales there in 2023 compared to the same period of last year. With Algeria, a new market is now being added in the so-called MEA region (Middle East & Africa). Opel is already active in a further 13 countries in this region, including Morocco, Tunisia, Egypt, South Africa and Turkey. In total, Opel is represented in 30 markets outside of Europe.

Opel will sell its vehicles in Algeria through the importer Halil Commerce & Industrie, which already has a further Stellantis brand in Fiat in its showrooms.

New importer: Opel strengthens business in Israel

• Fresh start: Lubinski Group has taken over as importer
• Lubinski successfully sells Peugeot, Citroën and DS Automobiles vehicles in Israel
• Profitable sales growth outside Europe important pillar of PACE! plan

Opel sold some 3,000 vehicles in Israel in 2018. Top-sellers are the SUVs Opel Crossland X and Opel Grandland X 

Fresh start for Opel in Israel: The company has just started a new partnership with the renowned sales partner Lubinski Group. From now on, Lubinski will import and sell the vehicles of the German carmaker on the Israeli market. The importer already has a long and successful tradition as sales partner of the other Groupe PSA brands Peugeot, Citroën and DS Automobiles in Israel. Going forward, the new set-up will strengthen Opel’s position in this important market in the Middle East considerably.

“We have taken a further important step that will aid our growth outside of Europe by teaming up with Lubinski, a highly professional partner with a long experience in the market known for its outstanding customer services,” said Bill Mott, Director International Operations, Opel Automobile GmbH. “We are confident that our brand will perform even better in Israel with this new set-up.”

Opel sold some 3,000 vehicles in Israel in 2018. Top-sellers are the SUVs Crossland X and Grandland X and with the new importer, Opel is aiming to grow profitably going forward.

Increasing profitable sales significantly in export markets outside of Europe is one of the key pillars of the PACE! plan. Opel targets doubling overseas sales by 2020. The goal is to generate 10 percent of the Opel sales volume outside of Europe by the mid-2020s. To reach this, the brand is further strengthening its presence in the export markets in Asia, Africa and South America where it is already present today. It will also enter more than 20 new export markets by 2022 – including the comeback in Russia this year still. 

Export Offensive Continues: Opel Announces Importer for Lebanon

Opel Astra Sports Tourer & Opel Astra

Opel is continuing its export offensive. The company has signed an agreement with the renowned A.N. Boukather Holding which will become the exclusive sales partner of the German brand for the Lebanese market.

A.N. Boukather Holding will be responsible for importing, selling and servicing Opel vehicles in Lebanon as of March 2018. A.N. Boukather Holding is a rich in tradition and professional partner, focused on delivering highest levels of customer services. An exclusive showroom displaying the Opel cars will be opened in July 2018 in Beirut, with further representation around the country to follow.

“Lebanon is a trendsetting market in the Middle East with significant potential for Opel. The Astra range as well as Opel Crossland X and Opel Grandland X are a perfect match. Being successful in this market is important for our further expansion in the Middle East and Africa,” says Bill Mott, Director International Operations, Opel Automobile GmbH.

Increasing sales significantly in markets outside of Europe is one of the key pillars of the PACE! company plan, which will pave the company’s way back to sustainable profitability. Opel targets doubling overseas sales by 2020. The goal is to generate 10 percent of the Opel sales volume outside of Europe by the mid-2020s. To reach this, the brand will further strengthen its presence in 15 export markets in Asia, Africa and South America where it is already present today and will enter more than 20 new export markets by 2022.

The announcement of an importer for Lebanon is the next step in the implementation process of the strategic plan. In recent months, the car manufacturer from Rüsselsheim has already announced the decision to assemble Opel vehicles for the African market in Namibia and named renowned new trading partners in South Africa, Morocco and Tunisia.