Export Offensive Continues: Opel Announces Importer for Lebanon

Opel Astra Sports Tourer & Opel Astra

Opel is continuing its export offensive. The company has signed an agreement with the renowned A.N. Boukather Holding which will become the exclusive sales partner of the German brand for the Lebanese market.

A.N. Boukather Holding will be responsible for importing, selling and servicing Opel vehicles in Lebanon as of March 2018. A.N. Boukather Holding is a rich in tradition and professional partner, focused on delivering highest levels of customer services. An exclusive showroom displaying the Opel cars will be opened in July 2018 in Beirut, with further representation around the country to follow.

“Lebanon is a trendsetting market in the Middle East with significant potential for Opel. The Astra range as well as Opel Crossland X and Opel Grandland X are a perfect match. Being successful in this market is important for our further expansion in the Middle East and Africa,” says Bill Mott, Director International Operations, Opel Automobile GmbH.

Increasing sales significantly in markets outside of Europe is one of the key pillars of the PACE! company plan, which will pave the company’s way back to sustainable profitability. Opel targets doubling overseas sales by 2020. The goal is to generate 10 percent of the Opel sales volume outside of Europe by the mid-2020s. To reach this, the brand will further strengthen its presence in 15 export markets in Asia, Africa and South America where it is already present today and will enter more than 20 new export markets by 2022.

The announcement of an importer for Lebanon is the next step in the implementation process of the strategic plan. In recent months, the car manufacturer from Rüsselsheim has already announced the decision to assemble Opel vehicles for the African market in Namibia and named renowned new trading partners in South Africa, Morocco and Tunisia.