Contract Extended: Florian Huettl to remain CEO of Opel and Vauxhall for Three More Years

Florian Huettl will remain CEO of Opel/Vauxhall. The supervisory board of Opel Automobile GmbH has extended the 48-year-old's contract by another three years. Florian Huettl has been at the helm of the Opel and Vauxhall brands since June 2022 and has also led Stellantis' activities in Germany since December 2024.

"Over the past three years at the helm of Opel/Vauxhall, Florian Huettl has demonstrated that he can consistently position the traditional brands for the future, even in challenging times. He is a proven industry expert with outstanding leadership skills and experience in the international market environment. We are convinced that Florian will successfully shape the further development of Opel, Vauxhall and the German Stellantis organisation," said Xavier Chéreau, Chairman of the Supervisory Board of Opel Automobile GmbH and Chief Human Resources, ESG, ICT & Heritage Officer.

Order Books Now Open: New Opel Frontera Electric Available from €28,990, New Opel Frontera Hybrid from €23,900

• Electrified mobility for all: Competitive pricing for family-friendly SUV
• Eyecatcher: Rugged interpretation of Opel design philosophy
• Space aplenty: Up to 1,594 litres of luggage space, seven-seater option also available
• Simplified offer: Two drivetrain concepts, two trims, two optional packages

After recently celebrating the world premiere of the new Frontera Electric and the new Frontera Hybrid in Istanbul (Türkiye), Opel has today opened the order books and revealed the prices for the family-friendly newcomer. Customers can call the new five-seater Frontera Electric their own from prices starting at €28,990 (all prices RRP in Germany) while the new Frontera Hybrid is available from €23,900. But that is not all. New Opel Frontera also offers the choice between five and seven seats. The two additional seats for the Hybrid only cost an additional €800 making the newcomer a perfect shuttle for family and friends.

“Our new Opel Frontera offers great packaging and value for money. The rugged interpretation of our bold and pure design philosophy combined with the highly competitive prices for the all-electric or electrified version will delight customers. This newcomer shows our ambition to further democratise electromobility,” said Opel CEO Florian Huettl.

Robust appearance and numerous practical features as standard

Striking design of the new Opel Frontera makes it stand out immediately. Opel Frontera is the first production model to proudly bear the new Opel Blitz emblem in the centre of Opel Vizor brand fascia. Prominent wheel arches and sills as well as the eye-catching C-pillar design underline the robust character. 

Modern looks with a focus on the essentials continue seamlessly in the interior. The driver and passengers look at a cockpit with a newly designed steering wheel and two optional 10-inch widescreens. 

Alternatively, Opel Frontera also offers the innovative Smartphone Station, which enables customers to utilise the power of their own smartphone as the infotainment system.

Suitability for both short journeys as well as long trips is a top priority for new Opel Frontera. At the front, the driver and front passenger can, if desired, sit on the new patented IntelliSeat with a slot in the middle that relieves pressure on the tailbone. 460 litres of luggage can be stored in the boot; with the seats folded down even up to 1,594 litres. Additional versatility is provided by the 60:40 split of the rear bench while a second load floor comes as standard. Furthermore, customers who need to take even more luggage can choose the optional functional roof rails.

Simplicity is key: Two drivetrain concepts, two trims, two optional packages

Intuitive, accessible and focused on the essentials: Opel meets these requirements in every respect with the new Frontera – from the choice of drivetrain to the equipment options and the ordering process.

New Opel Frontera is available either as a hybrid with 48-volt technology or fully electric. At a starting price of €23,900, the Frontera Hybrid has a 74 kW (100 hp) 1.2-litre petrol turbo engine developed specifically for hybrid use. This operates in combination with a 21 kW (28 hp) electric motor and an electrified six-speed dual clutch transmission, so that fuel consumption and CO2 emissions are significantly lower compared to a conventionally powered model. In addition, Opel Frontera Hybrid is also available with a 100 kW (136 hp) 1.2 turbo engine for prices starting at €25,700.

Customers in Germany who want to travel locally emissions-free can order the battery-electric Frontera Electric with a range of up to 305 kilometres (according to WLTP 2) for €28,990. As a “Long Range” version, the new Opel Frontera Electric will be able to travel up to around 400 kilometres (WLTP 2) without stopping to charge.

Regardless of which drivetrain the customer chooses, they can look forward to a high level of driving pleasure thanks to the specific chassis set-up. The engineers in Rüsselsheim paid close attention to optimising body control and delivering Opel typical driving characteristics – even when travelling at higher speeds on the German Autobahn.

Frontera's equipment trims are equally clearly laid out for customers. The newcomer is available either as the Frontera Edition or as the Frontera GS. Even the entry-level version is extensively equipped. The GS variant will also have standard features such as multimedia infotainment with a 10-inch colour touchscreen and integrated navigation as well as a rear-view camera. Frontera customers can further customise their vehicle with two optional packages (“Comfort” and “Tech”) to ensure that the newcomer meets their personal preferences.

[1] A vehicle's values not only depend on the vehicle's efficient use of fuel, but are also influenced by driving behaviour and other non-technical factors.

[2] Range values determined according to WLTP test procedure methodology (R (EC) No. 715/2007, R (EU) No. 2017/1151). Actual range can vary under everyday conditions and depends on various factors, in particular on personal driving style, route characteristics, outside temperature, use of heating and air conditioning and thermal preconditioning.

World Premiere of New Opel Frontera: All-Electric Opel SUV Available For Around €29,000 in Germany

• Premiere in Istanbul: Opel CEO Florian Huettl presents new Frontera for first time in public
• Competitive prices: New Opel Frontera Electric will be available from around €29,000, new Frontera Hybrid with 48-volt technology for around €24,000 (RRP incl. VAT) 1
• Secret revealed: New Opel Frontera as seven-seater in future

A few weeks ago, Opel released the first images of the new Frontera; today the spacious, comfortable, new compact SUV for outdoor fans and families is celebrating its world premiere. In Istanbul, Opel CEO Florian Huettl, together with Mark Adams, Vice President Design, and Tobias A. Gubitz, Senior Vice President Product & Pricing, unveiled new Opel Frontera to an international audience and numerous journalists. At the same time the participants received an outlook on the highly competitive entry-level pricing. All-new Opel SUV with five seats and numerous practical features on board will be available as the fully electric, locally emissions-free Frontera Electric for around €29,000; Opel Frontera Hybrid will even be available for around €24,000 (all RRP including VAT in Germany 1).

Opel CEO Florian Huettl: “This year we are celebrating 125 years of automobile production at Opel. 125 years in which we have moved forever forward, offering customers innovative, practical and, above all, accessible mobility. All-new Opel Frontera makes a particularly strong statement in this regard: highly flexible, spacious, and electrified our new SUV will win over new customer groups.”

During presentation German brand also announced that new Opel Frontera will not only have room for five people; it is so spacious that it will also be available as a seven-seater in future. This makes new Opel Frontera ideal car for shuttling team, friends or entire family.

In every variant: Robust appearance and many practical features as standard

Striking design of new Opel Frontera makes it stand out immediately. As first production model, every variant of Opel Frontera proudly bears new Opel Blitz emblem in centre of Opel Vizor brand fascia. Prominent wheel arches and sills as well as eye-catching C-pillar underline robust character. Modern looks with a focus on the essentials continue seamlessly in the interior. Driver and passengers look at a cockpit with a newly designed steering wheel and two 10-inch widescreens. Opel Frontera also offers many practical features as standard, including the innovative smartphone station.

Suitability for journeys is a top priority for new Opel Frontera. At front, driver and front passenger can, if desired, sit on new patented Intelli-Seats with a slot in middle that relieves pressure on tailbone. More than 450 litres of luggage can be stored in boot; with seats folded down even up to 1,600 litres. And those who want to spend night outdoors can simply order new Opel Frontera with optional roof rails and a roof tent with ladder specially designed for the SUV. After arriving at its destination, Opel Frontera can shoulder up to 240 kilogrammes on its roof.

Focus on essentials: Two drivetrain concepts, two trims, easy to order

Intuitive, accessible and focused on essentials: Opel meets these requirements in every respect with  new Frontera – from choice of drivetrain to equipment options and ordering process.

New Opel Frontera is available either as a hybrid with 48-volt technology or fully electric. At a starting price of around €24,000, Opel Frontera Hybrid has a 74 kW (100 hp) 1.2-litre gasoline turbo engine developed specifically for hybrid use. This operates in combination with a 21 kW (28 hp) electric motor and an electrified six-speed dual clutch transmission, so that fuel consumption and CO2 emissions are significantly lower compared to a conventionally powered model. In addition, Opel Frontera Hybrid will also be available with a 100 kW (136 hp) 1.2 turbo engine.

Customers in Germany who want to travel locally emissions-free can soon order battery-electric Opel  Frontera Electric with a range of more than 300 kilometres (according to WLTP 2) for around €29,000. As a “long range” version, new Opel Frontera Electric will be able to travel up to around 400 kilometres (WLTP 2) without stopping to charge.

Frontera's equipment trims are equally clearly laid out for customers. Newcomer will be available either as Opel Frontera or as Opel Frontera GS. Even entry-level version is extensively equipped. GS variant will also have systems such as multimedia infotainment with a 10-inch colour touchscreen and navigation as well as a rear-view camera. Opel Frontera customers can further customise their vehicle with two optional packages.

Opel is also making the purchasing process for the new Frontera clearer and easier. New Frontera will soon be first Opel model that can be ordered digitally via a “one-scroll experience”. Product pages are optimised to size of any mobile device so that users only need to scroll and click. In future, they will be able to purchase vehicle completely online from their couch or, in next step, at their regional dealer.

[1] Model not yet on offer.

[2] Provisional range values determined according to WLTP test procedure methodology (R (EC) No. 715/2007, R (EU) No. 2017/1151). Actual range can vary under everyday conditions and depends on various factors, in particular on personal driving style, route characteristics, outside temperature, use of heating and air conditioning and thermal preconditioning..