!NEW! Auction: Limited Edition Opel ADAM by Bryan Adams

• Seven Opel ADAM designed by Bryan Adams to be auctioned
• All proceeds to be donated to the “Bryan Adams Foundation”

Dressed to impress: seven camouflage ADAMs designed by Bryan Adams will go under the hammer

The Opel ADAM offers almost endless individualization possibilities. The special edition ADAM by Bryan Adams in a camouflage look once again underlines this. The Canadian musician and photographer designed the limited edition as part of his cooperation with Opel.

Opel ADAM designed by Bryan Adams: Comes with a 100 hp, 1.4 liter gasoline engine, black leather trim, automatic climate control, leather steering wheel and the award-winning IntelliLink infotainment system

Fans now have the possibility to buy one of the ADAMs designed by Bryan Adams at auction. The Rüsselheim-based automobile manufacturer has decided to sell seven vehicles of this exclusive series at auction with all proceeds going to charity. The auction on Germany’s largest charity auction portal, United Charity, is now open and bids for the camouflage look ADAMs can be placed via the following link www.unitedcharity.de/OpelAdam until November 21, 2014. The proceeds will go to the “Bryan Adams Foundation”. The charity looks after people in need around the world.

“Bryan Adams told me a lot about his foundation during the shooting for our ADAM calendar. Amongst others, the foundation is working on new learning opportunities in Afghanistan or global environmental projects. We wholeheartedly support these activities and would be delighted if our camouflage ADAMs achieve the highest possible proceeds,” said Opel Chief Marketing Officer Tina Müller.

Founded in 2006 by the Canadian rock star, the Bryan Adams Foundation aims to improve the quality of people’s lives around the world. The Foundation seeks to protect the most vulnerable or disadvantaged individuals in society. It aims particularly to advance education and learning opportunities for children and young people worldwide.

The Opel ADAM designed by Bryan Adams comes with a 100 hp, 1.4 liter gasoline engine with Start/Stop technology. Black leather trim, automatic climate control, heated seats for the driver and front passenger, leather steering wheel and the award-winning IntelliLink infotainment system with 7 inch color touchscreen are just some of the extensive specials offered.

Opel ADAM by Bryan Adams 

Apart from designing the camouflage look ADAM, the cooperation also included the artistic direction and shooting for the 2014 Opel Calendar. This calendar was presented to the public in Munich earlier this year under the name “THE ADAM BY BRYAN ADAMS”. 

!NEW! Opel is Exclusive Mobility Partner of Munich Film Festival 2014

• “Umparken im Kopf“ approach creatively promoted at Munich Film Festival
• Exclusive gala premiere of movie “Der Koch“

At the Munich Film Festival: Opel Super 6 Cabriolet “Gläser”.

For the first time ever, Opel is the exclusive mobility partner of the 32nd Munich Film Festival taking place from June 27 – July 5. Opel continues the idea behind the “Umparken im Kopf“ campaign in an attention-getting manner with this cooperation. As with the campaign’s TV spots, out-of-home ads and the accompanying social media activities, the automaker’s engagement at the Munich Film Festival again underlines its positive image change and continues dispelling existing prejudices, encourages re-thinking and looking more closely at the brand and its cars.

In Munich Opel will be present with a host of communication measures and two exhibition vehicles – the Opel ADAM in camouflage look designed by musician and photographer Bryan Adams and the new ADAM ROCKS. In the festival center, the “Umparkzone” is the meeting place for accredited trade visitors and media representatives to watch the film. Mobile attention-getters will be the “Umpark Shuttle” with an Opel Insignia fleet to shuttle prominent national and international guests to the red carpet as well as a small fleet of Opel classic cars. In addition, on Wednesday, July 2, Opel will present the gala premiere of the movie “Der Koch”, the film adaptation of the book of the same name written by Swiss author Martin Suter, starring famous German actress Jessica Schwarz.

“Good movies have a surprise in store. Good car brands do too.” This is on Opel’s posters for the film festival. “It’s not just since the beginning of our ‘Umparken im Kopf’ campaign that everyone is talking about Opel. But it has noticeably increased the interest in our innovative models – even the most steadfast optimists would not have dreamed of this one year ago,” says Opel Chief Marketing Officer Tina Müller. “The new partnership with the Munich Film Festival is another step along the successful path that we have started down with our campaign.”

!NEW! Glamorous Opening: Opel Exhibit “The ADAM by Bryan Adams”

• Vernissage with the artist and prominent guests in Munich
• World premiere for the Opel ADAM Camouflage designed by Bryan Adams
• International Calendar Award 2014 success for the ADAM restaged by Adams

Three celebrities: Opel ADAM Camouflage, Chief Marketing Officer Tina Müller and Bryan Adams.

Opel and Bryan Adams rocked Munich yesterday, where the Canadian rock singer, composer and photographer opened the “The ADAM by Bryan Adams” exhibit with Tina Müller, Chief Marketing Officer at Opel. The artist will show the photographs in his homonymous calendar that showcases the Opel lifestyle car in the ‘Haus der Kunst’ (House of Art) until January 26.

“The pictures show the many different faces of the Opel ADAM from the perspective of a great artist. Every customer can design our individualization champion exactly as they like down to the last detail. This makes every ADAM unique and the customer’s very own work of art,” says Tina Müller.

Great Artist: The Canadian rock singer, composer and photographer opened the “The ADAM by Bryan Adams” exhibit.

Bryan Adams praised the collaboration with the German automaker: “Opel gave me full artistic freedom for the look, which was extremely appealing to me. And I was asked to design my own car! The result is the black Camouflage ADAM.”

Opel ADAM Camouflage designed by Bryan Adams.

This Opel ADAM Camouflage also made its world premiere at the vernissage, lauded by 250 guests from television and film, fashion and media, sport and society – including international stars like top model Eva Padberg or Olympic champion André Lange.

The Camouflage ADAM will be launched as an exclusive limited edition series of ten cars. Proceeds will go to the “Bryan Adams Foundation“ that is committed to helping people in need, for instance by running centers for HIV carriers, caring for drug addicts, working for better education in Afghanistan and Pakistan and supporting environmental projects.  

Lady in black: Chief Marketing Officer Tina Müller presenting the Opel ADAM Camouflage.

Chief Marketing Officer Tina Müller also already accepted the first awards for the “The ADAM by Bryan Adams” calendar. The Gregor International Calendar Award 2014 is bestowed by the Graphical Club Stuttgart. The ADAM Calendar got the title ”Excellent Calendar” in the categorie Photo Award and won a bronze medal in the Gregor Award.

World Premiere: Opel ADAM black Camouflage designed by Bryan Adams.

“These prizes are well-deserved recognition of a gutsy concept, of fresh ideas and superb realization. I’d like to especially thank Bryan Adams for his fantastic pictures,” says Tina Müller.

Bryan Adams and The ADAM Calendar

!NEW! Bryan Adams stages Opel ADAM

Opel commences creative cooperation with the Canadian rock-singer and photographer

November

Opel ADAM is to be restaged and what’s more, by an international superstar. The Canadian composer and rock-singer isn´t only an outstanding musician, he is also a respected photographer. In his studio in Berlin the artist photographs the individualization champion for a calendar entitled ‘ADAM by Bryan Adams’. Furthermore, Bryan Adams created an ADAM according to his own artistic design – in a camouflage look. On January 23, the results will be unveiled at a vernissage in the museum Haus der Kunst in Munich and will be on show until January 26. The ‘ADAM by Bryan Adams’ in camouflage-look will be launched as an exclusive limited edition series of ten cars, the proceeds will go to the ‘Bryan Adams Foundation’ that looks after needy people the world over.

For charity: The ‘ADAM by Bryan Adams’ in camouflage-look will be launched as an exclusive limited edition series of ten cars, the proceeds will go to the ‘Bryan Adams Foundation’ that looks after needy people the world over.

Tina Müller, Chief Marketing Officer, who was present at the shooting in Berlin is excited about the cooperation: “We´re happy that we were able to win such an excellent artist. That´s automotive photography as has never been seen before and one that is surprising coming from Opel. Opel is going to use the motifs in the communication around the ADAM in diverse ways. This campaign will deliver plenty to talk about – and that´s only one of the elements with which we want to position the brand as increasingly modern and as a lifestyle brand.

Bryan Adams had a lot of fun with the project and says: „With the Opel ADAM everything is possible.”

As a motif designed by Brian Adams, the Opel ADAM joins the ranks of the prominent and world famous. The Canadian has already had Amy Winehouse, Michael Jackson and Dustin Hoffmann model in front of his camera. On the occasion of the golden jubilee, Bryan Adams was chosen to make a portrait of Queen Elisabeth II – today it´s a motif on a Canadian stamp.

The Opel ADAM was launched at the beginning of the year and now the model inspires experts and customers with its unconventional entrance and groundbreaking technology. The jury of the renowned red dot design award certifies that the Opel ADAM cuts a good figure as a design-object. Just recently, the Opel ADAM convinces the readership of the Auto Zeitung for the second time running and was awarded the ‘Auto Trophy 2013’ in the category city cars.

The Opel ADAM is also top in all things connectivity. The IntelliLink Infotainment System is the main attraction. It makes the Eisenach-produced little car the best-connected small car: The system is compatible with iOS and Android-operated Smartphones; the Siri Eyes Free feature in the IPhone is also supported.

Furthermore, the urban lifestyle model offers a firework of further innovations, until now only seen in premium class vehicles. The automatic parking assistant, a heated steering wheel, a blind spot assistant and a fully integrated FlexFix rear bicycle carrier –exclusive to Opel - are unique in this segment.