Friday, 16 April 2021

Opel significantly increases market share in Germany in the first quarter

  • March sixth consecutive month of market share growth
  • Volume is also increasing significantly
  • Sales of electrified models more than doubled in Q1
  • Guarantors of success Opel Corsa and new Opel Crossland
  • New Opel Mokka will provide further impetus


Opel Corsa 

Opel's upward trend in the important German home market continues: In March, the brand with the Blitz achieved a car market share of 6.5 percent - almost one and a half percentage points more than in the previous year. March was the sixth month in a row with higher market shares compared to the previous year. In the first quarter, Opel achieved a car market share of 6.35 percent.

Volume in the first quarter was noticeably influenced by the effects of the ongoing corona pandemic, but new Opel registrations also increased significantly in March - by 75 percent to almost 19,000 cars. In March 2020 it had the first corona-related Lockdown given in Germany.

New Opel Crossland

Guarantee of success was once again Germany's most popular small car, Opel Corsa. In the first quarter, the model - as the Corsa-e winner of the “Golden Steering Wheel 2020” in the small car category - sold a total of around 12,770 times. That is an increase of almost 20 percent. New edition of the compact Opel Crossland SUV also contributed to Opel's successful performance and was newly registered around 2,040 times in March alone (+90.5 percent). New Opel Mokka, which has only been available from dealers since the end of February, was registered more than 3,700 times in the first quarter.

New Opel Mokka-e


Opel is also continuing to grow in light commercial vehicles: around 1,700 new registrations in March mean an increase of 45 percent, so that the total market share in Germany rose to more than 6.3 percent in the first quarter.

Brand with the lightning bolt also continued to grow in electrified models: a total of around 4,850 electrified Opel (passenger cars and light commercial vehicles) were newly registered in Germany in the first quarter. This corresponds to an increase of around 2,900 units or a good 150 percent compared to the same period of the previous year. Around every tenth Opel sold in Germany is a battery-electric vehicle or a plug-in hybrid. Opel Corsa-e (around 2,110 units; +233 percent) and the Mokka-e (around 610 units) were particularly successful.

Opel Corsa-e


“For six months now, Opel has been on a growth course in terms of market share - and that in a difficult environment. Consistent focus on future-proof new models such as the Corsa, the Crossland and the Mokka is paying off, ”says Opel Germany boss Andreas Marx. “We want to build on the success of the first quarter as the year progresses. New Opel Mokka and the new Crossland will provide important impetus to continue our growth path. "

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