Encore small SUV has best May ever; brand sales post best May since 2005
|Buick Encore retail and total sales rose 22.1 percent and 20.7 percent, respectively, in May as demand for the brand’s small luxury SUV shows no signs of letting up. It made up 30 percent of the brand’s sales.|
Buick U.S. sales increased in May compared to a year ago on the strength of the brand’s crossover models. Buick Enclave deliveries were up 23 percent and the Encore was up 21 percent, for its 17th consecutive year-over-year sales increase.
Buick has sold more Encores this year than any other model, accounting for 30 percent of the brand’s retail sales.
|2015 Buick Encore small SUV|
“Buick was among the first to capitalize on the rapidly growing small SUV segment with the Encore, which appeals to buyers seeking luxurious features in a smaller and more efficient package,” said Duncan Aldred, vice president, Buick. “The Encore has performed extremely well in its segment and we expect it will continue to do so.”
In its debut year, Encore scored at the top of its segment in the J.D. Power Initial Quality Study – practically unheard of for a new model. In a recent owner survey, 96 percent said they were either satisfied or completely satisfied with their vehicle and 95 percent said they would recommend a Buick based on their experience with the Encore.
Autotrader.com recently named Encore one of its 10 Best Cars for Recent College Grads, citing its sleek exterior styling, premium interior, maneuverability, quality and fuel efficiency.
Earlier this year, Buick was the first U.S. automaker in the Top 10 in a popular consumer magazine’s annual ranking of automotive brands. At No. 7, Buick moved ahead of traditionally high-rated automakers such as Honda and BMW. Eighty-three percent of Buick models made it onto the magazine’s recommended list – the most for any brand.