- Press conference on Opel stand at start of Frankfurt Motor Show
- German manufacturer with seven world premieres at the 65th IAA
- Monza Concept showcases design and connected mobility of future
- New Opel Insignia family with OPC and Country Tourer on the IAA stage
- Small lifestyle car Opel ADAM now even more versatile and better connected
Opel CEO Karl-Thomas Neumann (on left) and Vice President Design Mark Adams with the world premiere Opel Monza Concept. |
Opel opened its exhibit at the 65th International Motor
Show in Frankfurt today with the spectacular unveiling of the Opel Monza
Concept. To a flurry of flashbulbs at the press conference, CEO
Karl-Thomas Neumann presented the concept car that showcases Opel’s
vision of future mobility. Neumann: “The Monza Concept is our vision of
connected and efficient mobility. It impressively shows that we at Opel
have a very clear idea of the direction in which we are developing our
technology and design. It is the model that will drive us forward. And
it is also a symbol of our brand’s regained strength!”
Designer Mark Adams presents new Opel Monza Concept |
Opel CEO Dr. Karl-Thomas Neumann presents new Opel Insignia |
One big highlight for the public is the new Opel Insignia OPC with a
fresh look, re-worked chassis and innovative infotainment. The 239
kW/325 hp 2.8-liter V6 turbo engine catapults Opel’s top athlete from
zero to 100 km/h in 6.0 seconds. Just as spectacular as the OPC version
of the brand’s flagship are world premieres for Opel Insignia Country
Tourer, the adventure-loving member of the new Insignia family, as well
as the hatchback, notchback and Sports Tourer models – all with a new
design, trendsetting infotainment and best-in-class engines.
Opel CEO Dr. Karl-Thomas Neumann presents new Opel Insignia Country Tourer |
At the same time, Opel showcases what modern day driving has to offer
with innovative models and infotainment solutions such as the Opel ADAM with
Siri Eyes Free functionality and new engine generations. A new, 200 hp
1.6 SIDI turbo for the Cascada convertible and the new family of small
gasoline engines, coupled with a new six-speed transmission, also make
their debuts in Frankfurt.
“We have strong products that will lead Opel back onto the road to
success, as well as innovative concepts which show the future direction
of the automobile. We are now better positioned than ever before with
our broad portfolio of attractive models and trendsetting technologies.
Come see for yourself at the IAA,” says Opel CEO Dr. Karl-Thomas
Neumann, inviting all trade show visitors to stop by the Opel stand and
see the brand’s products up close.
It’s not only the cars that are attention-getters – the Opel booth,
an exciting Media Arena, is also a real eyecatcher. It almost completely
surrounds visitors, who can get better acquainted with Opel, its cars
and company philosophy via five large LED screens and other LCD
displays. Regardless of where the visitors look, a 360-degree experience
is guaranteed. So they’re not merely spectators on the sidelines, but
will feel part of the action like being right in the middle of a
stadium.
The exciting atmosphere generated by Opel Arena’s fan zone promises
to be a further IAA highlight, with Opel’s activities in soccer and
motorsport to be spotlighted daily. Players from German football clubs
Borussia Dortmund (Sept 15), Mainz 05 (Sept 17) and other teams will be
on site, as well as motorsport legend and Opel brand ambassador Joachim
“Jockel” Winkelhock (Sept 12 and 14) and Lovelyn, winner of this year’s
“Germany’s Next Top Model” TV show.
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