New colors, wheel designs and décor strengthen position as individualization champion
Opel ADAM in three new colors: Arden Blue, Limelight Green and Mahagony Brown |
The chic Opel ADAM will strengthen its leadership role as the real
individualization champion in the coming months with additional interior
and exterior options. Opel will show a preview of what customers can
look forward to at the IAA in Frankfurt from September 12 – 22. The ADAM
will be at the Opel stand in Hall 8 in two new body colors with a new
roof color, new wheel designs and new graphic elements. In the interior,
the stylish city car features new décor for the instrument panel,
center console and doors, new seat upholstery and additional roofliner
designs. All this greatly increases personalization possibilities – to
date the ADAM offered no less than 61,000 combination possibilities for
the exterior and over 82,000 for the interior – and makes the small Opel
the individualization champion par excellence on the market. This
enables ADAM buyers to put together the car of their dreams.
Opel expands the ADAM portfolio with new attractive body colors in
sophisticated dark Mahogany Brown and dazzling Arden Blue. The new roof
color, a vivid, green-beige shimmery Limelight Green, is a real
eyecatcher. As will be shown on a white ADAM at the Opel stand at the
IAA, the roof color is also of course available for the grille bar and
side mirror housings. ADAM customers can also bring the new exterior
colors into the car with décor elements and printed instrument panel
trim. This wide variety of new options for the unconventional
individualization artist is available from January 2014.
The vehicles exhibited at the IAA also show that the ADAM is not only
extremely colorful, but that it is the best connected small car as
well. Opel’s ultra-modern customizable and very affordable (300 euros)
IntelliLink Infotainment system makes new media formats like the
increasingly popular smartphones and apps available in-car. A huge
advantage is that IntelliLink is compatible with both Apple iOS and
Android smartphones. IntelliLink in the ADAM offers access to the
Tune-in app for global radio reception, the navigation app BringGo and
Stitcher, a global podcast internet radio app. The ADAM also offers
comprehensive Siri Eyes-Free support over the iPhone. ADAM drivers only
have to tell Siri what they want and the intelligent assistant helps to
them to get things done while they keep their hands safely on the
steering wheel and their eyes on the road.
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