Opel ADAM ROCKS in Geneva – New Crossover Open Air Concept
- New ROCKS Concept raises Opel ADAM to the next level of individualization
- First urban mini-crossover has fierce design and muscular proportions
- Open air freedom thanks to fabric roof
- World Premiere at Geneva Motor Show (March 7-17, 2013)
Offering 61,000 exterior variations and nearly 82,000 for the
interior, as well as a state-of-the-art IntelliLink infotainment system,
the lifestyle Opel ADAM is the true champion of individualization – and
the best connected small car around. But that is not enough for Opel.
At the Geneva Motor Show, Opel will show that it explores ways of
further enhancing ADAM’s individualization and reveal an urban
mini-crossover study called ADAM ROCKS. With its new 3 door body style,
its 3.70 meters in length, muscular proportions, fierce design and
open-air capability, ADAM ROCKS also is a proposal for opening a new
segment of the market.
Showcasing how ADAM’s unique personalization program can get another
twist, the ROCKS Concept has been created for those seeking personal
freedom ‘off the beaten track’ beyond the urban landscape. Inspired by
Parkour urban athletes, it is higher and wider on its wheels, tougher
and more compact in appearance. The ADAM ROCKS’ special feeling of
personal freedom is further emphasized by its cabrio looks and fabric
roof that offers a free view of the sky above. The fabric extends across
the entire width and length of the roof, right back to the C pillars.
“With even bolder design than any other ADAM, the ROCKS is an
impressive demonstration of how much more potential for
individualization our new small lifestyle car still offers after its
market launch. It combines the toughness of a crossover with the
coolness of open air driving,” says Malcolm Ward, Opel/Vauxhall Lead
Design Director. Describing the rationale behind Opel’s newest concept
car, he explains: “As a symbol for fashion-led, active drivers wanting
to stand out from the crowd, ADAM ROCKS is just one possible answer to
the question of how new development paths for the absolutely unique car
can be forged – and others will follow.”
ADAM’s new concept will rock at Geneva Motor Show on the Opel stand, Hall 2.
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