!NEW! A small car with a large presence: Opel ADAM is star of the show

Opel’s urban success story is the winner of Autonis Readers’ Choice Awards 

Autonis Winner: Malcolm Ward, Design Director, with the Opel ADAM award in his hands

A 100% convincing vote: the Opel ADAM is with 39.4% of votes winner of the ‘small car’ category of Autonis, the highly esteemed readers’ choice awards of the magazine auto motor and sport judging the best design innovations of the year. Around

18 000 readers placed their votes for eight categories and a total of 104 models. The smart Opel ADAM received most votes across all categories and took a lead of more than 18 percentage points ahead of the second place candidate.

Prize-giving: Opel designer Malcolm Ward together with the editors-in-chief of auto motor und sport, Jens Katemann (on left) und Ralph Alex

The clear cut win by the ADAM is further evidence for the coherence inherent in Opel’s design philosophy. The attractive appearance, stylistic in-cabin room and the almost limitless possibilities for individualization of this urban model, meet the tastes of readers and Opel customers alike.

“This new win by our ADAM is a superb endorsement for Opel”, affirms Dr. Karl-Thomas Neumann, chairman of the board of Adam Opel AG. “I am very happy to be able to pass on the readers’ praise to our employees who have made the success of our current models possible.”

!NEW! Opel ADAM ROCKS Concept: Freedom in its most individual form

Opel ADAM ROCKS in Geneva – New Crossover Open Air Concept

• New ROCKS Concept raises Opel ADAM to the next level of individualization
• First urban mini-crossover has fierce design and muscular proportions
• Open air freedom thanks to fabric roof
• World Premiere at Geneva Motor Show (March 7-17, 2013)

Offering 61,000 exterior variations and nearly 82,000 for the interior, as well as a state-of-the-art IntelliLink infotainment system, the lifestyle Opel ADAM is the true champion of individualization – and the best connected small car around. But that is not enough for Opel. At the Geneva Motor Show, Opel will show that it explores ways of further enhancing ADAM’s individualization and reveal an urban mini-crossover study called ADAM ROCKS. With its new 3 door body style, its 3.70 meters in length, muscular proportions, fierce design and open-air capability, ADAM ROCKS also is a proposal for opening a new segment of the market.

Showcasing how ADAM’s unique personalization program can get another twist, the ROCKS Concept has been created for those seeking personal freedom ‘off the beaten track’ beyond the urban landscape. Inspired by Parkour urban athletes, it is higher and wider on its wheels, tougher and more compact in appearance. The ADAM ROCKS’ special feeling of personal freedom is further emphasized by its cabrio looks and fabric roof that offers a free view of the sky above. The fabric extends across the entire width and length of the roof, right back to the C pillars.

“With even bolder design than any other ADAM, the ROCKS is an impressive demonstration of how much more potential for individualization our new small lifestyle car still offers after its market launch. It combines the toughness of a crossover with the coolness of open air driving,” says Malcolm Ward, Opel/Vauxhall Lead Design Director. Describing the rationale behind Opel’s newest concept car, he explains: “As a symbol for fashion-led, active drivers wanting to stand out from the crowd, ADAM ROCKS is just one possible answer to the question of how new development paths for the absolutely unique car can be forged – and others will follow.”

ADAM’s new concept will rock at Geneva Motor Show on the Opel stand, Hall 2.