!NEW! Leader: Juergen Klopp goes first new Opel Insignia OPC

New Opel sports star storms into the garage of the master trainer and brand ambassador

Juergen Klopp and Opel CEO Dr. Karl-Thomas Neumann with new Opel Insignia OPC 

Borussia Dortmund, Juergen Klopp and Opel - perfect. All the team are fast, technically strong, ambitious, down to earth and approachable here. Since 2012 the German automaker premium partner of the Bundesliga club. Master Klopp also acts as the Opel brand ambassador and now moves onto the new top model from Rüsselsheim.

Even before the official premiere of the new Opel Insignia OPC at the International Motor Show in Frankfurt (September 12 to 22) Juergen Klopp has now got his new dream car at the edge of a panel discussion about European football at the Adam Opel Haus: With 239 kW / 325 hp maximum power and maximum torque of 435 Newton meters, the Insignia OPC marks the peak power of the Opel models. Thus Juergen Klopp can quickly get on the highway, clever take the pace out or are stable - thanks to the Brembo High-Performance brakes.

"Opel Insignia OPC was previously a hammer car, now the new is simply perfect: super engine, super all-wheel drive, strong design. Where I just feel fit as a fiddle, "said Klopp delighted about his new sports equipment.

Dortmund, Klopp and Opel - which fits precisely. Even the color. Team and brand colors are black and yellow. And his new Opel Insignia OPC must of course the favorite color of the coach wear: Graphite Black.

!NEW! Mobile Apps Enable Opel Customers to Update In-Car Infotainment

• Vehicle owners can customize car’s Infotainment system
• Apps created for automobiles, seamlessly integrated for safety and easy use
• Available soon on Opel Insignia with New-Generation Infotainment system

Navigation and much more: Opel will display the new Opel Insignia apps “The Weather Channel”, “TuneIn”, “NPR” (National Public Radio) and “MiRoamer” at the Frankfurt motor show.

Opel customers will soon be able to “update” their in-car infotainment without having to buy a new vehicle.

Customers will be able to customize the infotainment system in their vehicles and update the apps, compared to today, when they purchase a vehicle and the infotainment features are fixed and remain the same throughout the ownership experience.

The apps are coming: Vehicle owners will be able to customize the infotainment system in their cars and update the apps, compared to today, when they purchase a vehicle and the infotainment features are fixed and remain the same throughout the ownership experience.

Apps – software applications for accessing information and services on the internet – that the customer can add after the initial vehicle purchase will be presented by Opel at the Frankfurt International Motor Show (September 12-22).

“Opel is rapidly becoming the automobile brand for connectivity”, says Opel CEO, Karl-Thomas Neumann. “Our IntelliLink touchscreen radio with smartphone integration and navigation in the Opel ADAM has already beaten far more expensive systems from premium German car makers in independent tests. In the future apps integrated in the car will help keep drivers connected in ways they never thought possible.”

Customers will be able to download apps and services from the Opel AppShop as they are created and approved, via a smartphone with Bluetooth-tethering. This means their car’s infotainment becomes “upgradable” and gets even better over time, with new features.

Opel will display the apps “The Weather Channel”, “TuneIn”, “NPR” (National Public Radio) and “MiRoamer” at the Frankfurt show.  The list will grow and evolve over time, as General Motors and Opel work with developers to create new apps.

The Opel AppShop will be available in 2014 on the new Insignia with its IntelliLink new-generation infotainment system, and subsequently rolled out to additional models in the Opel range.

Together with GM, Opel is reaching out to app developers so it can offer customers new apps in its cars that enhance the overall in-vehicle and ownership experience.

“There will be a category of apps that will be unique to our cars and very different from what people use today on their smartphones or tablets,” said GM Chief Infotainment Officer Phil Abram.  “It’s not just taking phone apps and making them function in a car, which most car companies do in some form now.  Instead, GM may approve applications that stem from vehicle ownership.”

Developers will create unique apps for the car that seamlessly integrate with the vehicle, allowing drivers to use them while keeping their eyes on the road and hands on the wheel.

Opel and GM will approve all applications created for their vehicles to ensure they enhance the overall ownership experience, meet in-house criteria for in-vehicle integration and encourage safe, non-distracting driving habits.

GM started actively engaging with third party developers by launching developer.gm.com and releasing a GM software developer kit that allows registered uses access to its vehicle APIs to create applications.  About 2700 developers have now registered on the website.

The AppShop further demonstrates Opel’s commitment to embracing customers’ digital lives as part of the company’s “DRIVE! 2022” long-term strategy.

!NEW! Opel Insignia - Interactive Owner’s Manual

• New app myOpel expanded with electronic handbook myOpel Manual
• Smartphone scans vehicle details and connects to owner’s manual
• World premiere at Frankfurt International Motor Show

New Opel Insignia customers can look forward to using an all-new, clever and very user-friendly owner’s manual for Opel’s new flagship model, which makes its debut at the IAA before entering showrooms in late September. They will no longer have to search through hundreds of pages of text to find the function of a button or the meaning of a symbol because all they need to do is download myOpel from the app store. This free Opel app will be expanded with an extremely useful function – the myOpel Manual.

With myOpel Manual, everyone can use an interactive owner’s manual when they are underway. Once the app is installed, it is sufficient to simply scan any part of the car which needs explanation with the smartphone’s camera. The display screen will show a yellow circle around the switch or read-out in question, and the customer then just touches the symbol on the touchscreen to immediately get an explanation of the selected element – it doesn’t get any easier and faster than this.

Another example of myOpel Manual’s capabilities: the driver wants to check the oil level of the new Opel Insignia for the first time and is looking for the dipstick. After a quick scan of the engine compartment with a smartphone, myOpel Manual will show the containers and filler necks important for the driver on the display – and of course where the dipstick is located as well as the relevant section of text from the owner’s manual.

Smart helper: Opel app shows the relevant section of text from the owner’s manual

myOpel Manual is the latest proof of just how much value Opel places on the connectivity of its cars and the best-possible service for its customers. With its revolutionary infotainment system, the new Opel Insignia is the best example of this commitment. Whether the system’s intuitive operation takes place via voice command, over the touchpad controller, control buttons or the large touchscreen – depending on driver or front passenger’s preferences – the possibilities are many.

Based on augmented reality technology, the Insignia owner’s manual myOpel Manual is expected to become part of the recently introduced app myOpel from late fall. This Opel app enables dialog between customer, dealer and manufacturer. It also offers practical functions such as a parking space finder and an electronic accident report. myOpel Manual is initially available for the iOS operating system, with an Android-based version to follow shortly.

“Customers should be completely satisfied with every contact they have with the Opel brand, as well as with their daily use of and interaction with their car. Contact with the brand is now even closer through the free myOpel app, which enables dealers and owners to maintain an ongoing dialog. And the current highlight is the intuitive owner’s manual myOpel Manual that, for starters, will really please Insignia owners,” says Markus Sternberg, Executive Director Customer Experience Europe, describing interactive developments at Opel.

There is more to come, as Opel programmers are already working on further new service offers. An owner’s manual (digital and print) individually written for every Opel model and an Opel Owner’s Center – a social online channel for Opel customers – are at the top of their development list.