- Battery-electric Opel Experimental offers insight into future of brand
- Visionary concept car now on display at Odeonsplatz in downtown Munich
- Booth design reflects brand pillars “Modern German”, “Detox” and “Greenovation”
- New Opel Astra Sports Tourer Electric and Opel Corsa Electric also on display
Following the world premiere of Opel Experimental at the 2023 IAA Mobility Summit, visionary concept car has now moved to Open Space at Odeonsplatz in downtown Munich, where it joins new Opel Astra Sports Tourer Electric and new Opel Corsa Electric. All three of Opel’s IAA debutants will be on display until September 10.
One of highlights of this year’s IAA Mobility, Opel Experimental is expression of three brand pillars “Modern German”, “Detox” and “Greenovation”. This is also clearly reflected in design of Opel’s presence in Open Space. Booth comprises semi-transparent materials and large format screens that greet visitors and symbolise the evolution of the brand’s corporate identity.
Use of screens as partition walls underlines “Detox” concept of Opel presence. Visitors to Opel booth will not find any oversized structure that looks out of place in the surroundings. Instead, forward-looking Opel appearance blends harmoniously with city setting.
Booth concept has also been designed with a circular economy in mind. Many components can be reused and recycled. Screens can be used again for future trade fairs or events. LED technology reduces power consumption, and the floors are made of recyclable material.
While Opel Experimental gives a clear preview of future of Opel brand, new Astra Sports Tourer Electric and new Corsa Electric show how brand with Blitz is already at forefront of electromobility today. Opel Astra Sports Tourer Electric is one of first all-electric estates on market and delivers a driving range of up to 413 kilometres (WLTP 1). Opel Corsa Electric once again demonstrates how Opel remains committed to bringing state-of-the-art technologies to mall car segment. New Opel Corsa Electric comes with a choice of two all-electric drivetrains: a new variant with 115 kW/156 hp and up to 402 kilometres range as well as the proven option with 100 kW/136 hp and up to 354 kilometres range (both WLTP 1).
Visitors to Open Space at Odeonsplatz in Munich can admire all three of Opel’s IAA world premieres at brand’s booth OP.390 until this Sunday, September 10, closing day of the 2023 IAA Mobility.
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