• Groupe PSA North America’s headquarters will be operational by February
• The latest step of its 10-year plan for a progressive entry of Groupe PSA into North American market
• Highly skilled people will join the team as Groupe PSA North America grows into broader fields of the business
Groupe PSA has chosen to establish its new North American
headquarters in Atlanta, Fulton County. The headquarters will be
operational by February 2018. A core team has already been set up to
build the strategy and steer its execution. The decision to locate in
Atlanta came after a yearlong, nationwide search to find the optimal
balance of business environment, standard of living and workforce.
“We’re
thrilled that Groupe PSA – the second largest carmaker in Europe and
one of the top mobility providers in the world – has picked Atlanta as
its new North American home” said Governor Deal after his visit in
France end 2017. “Groupe PSA joins a growing family of automotive
manufacturers and suppliers operating here in Georgia. This announcement
is a great win for our state and yet another testament to the strength
of our business environment and infrastructure.”
“We looked at
every aspect of the Atlanta community and found it to be the most
suitable location for us,” said Larry Dominique, President of PSA North
America. “While the overall business environment, standard of living and
university system played an important part in our decision, our unique
needs in terms of technology, mobility innovation and car culture
ultimately identified Atlanta as our perfect choice.”
In April 2016, Groupe PSA announced the return to the U.S. market in three phases plan as outlined in the
Push to Pass strategic plan: mobility services at first, mobility services
with Groupe PSA’s vehicles then and finally retail sales. The first
step has been already initiated with Free2Move aggregation platform
launched in October 2017 in Seattle
before rolling into other cities in the coming months. This application
allows users to choose between a wide range of car, scooter and bike
sharing transportation services.
“We are at the epicenter of
North America’s auto industry and we are excited to welcome Groupe PSA
to Georgia”, said GDEcD Commissioner Pat Wilson. “When we visited PSA in
Paris with Governor Deal a few weeks ago, we quickly learned that
Groupe PSA would be a fantastic addition to our automotive community.”
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