Friday 14 December 2012

!NEW! Christmas Gifts: 750 ADAMs on the way to Opel dealers

Eisenach plant well prepared for the start production of the small lifestyle car


„Driving Home for Christmas“: Even before the new Opel ADAM early next year officially premiere dealer has, in advance are around 750 copies on their way to the showrooms. A total of 75 car transporter to drive straight through Germany. "It's been a logistical achievement that arrange so close to Christmas," said the Eisenach Opel plant manager Stefan Fesser. "The ADAM production for the dealer presentation is excellent, so we can offer them this festive gift." So if you are looking for the perfect gift, and the ADAM has not seen them live, should its Opel dealers pay a visit. With these impressions can be easily configured under opel.de the personal ADAM. Since September, the ADAM can be ordered.


ADAM is the first lifestyle small car in the Opel portfolio and the first Opel in the so-called A-segment. With just 3.70 meters long and 1.72 meters wide of Adam Opel is the perfect vehicle for customers who want to express their own style with her car. The trendsetter features thousands customization options, including different versions headliner, softly lit dashboard decorations or colored trim clips for the rims. The innovative infotainment system "IntelliLink", the functions of both Apple iOS and Androidbased smartphones in the car transmits, makes the ADAM most effectively for small cars.

It is noteworthy that the ADAM was developed not only in Germany - in the International Technical Development Center (ITDC) in Rüsselsheim - it is the only one in its segment also produced entirely in Germany. Opel has invested 190 million euros to the location Eisenach fit for the ADAM. These new buildings are just like the art production facilities.

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