- Electrified SUVs: Opel CEO Florian Huettl presents all-new Grandland, Frontera and Mokka
- Full selection: Opel is the first German manufacturer with a battery-electric version of each model
- Simple, affordable, relaxed: Opel makes buying an electric car easier with “Electric All In”
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Opel CEO Florian Huettl announced that the brand is going “Electric All In” at the brand's press conference at the start of the Brussels Motor Show 2025 earlier today. Opel is underpinning this with the electrified and at the same time youngest SUV portfolio on the market. Until January 19, Opel is presenting the all-new Opel Grandland and Frontera as well as the new Opel Mokka together in Belgium for the first time. In order to further push the electric offensive and make buying an electric car even easier, the Opel CEO also announced the new “Electric All In” package.
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“Opel is a driver of the electrified automotive future and are the first German manufacturer to make buying an electric car even more affordable and relaxing with at least one battery-electric variant of every model. This is now also ensured by our new 'Electric All In' package, which makes the switch to electromobility attractive to our customers beyond the product itself,” said Florian Huettl at the press conference at stand 5.07 in Hall 5 of the Brussels Expo.
Unique: “Electric All In” approach and new electrified Opel SUV trio
What does “Electric All In” mean? Customers now receive numerous additional services when purchasing a battery-electric Opel. Depending on the market, services such as an ePro wallbox for quick charging at home, Opel Connect Plus services1 and eight years of mobile charging assistance, roadside assistance and battery guarantee are included. “A unique approach that provides the right answers to customers’ questions and makes the switch to a battery-electric model easier in every respect,” said Huettl.
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With the new electrified SUV trio of Grandland, Frontera and Mokka, Opel is optimally positioned in this important growth market. The SUV market is the most important sector for Opel in Europe. B and C SUVs accounted for around 44 percent of all new car registrations in Europe last year - and demand continues to grow.
“Making innovations and new technologies accessible to broad audience is part of our DNA. This also includes promoting and implementing electromobility,” continued Huettl. “The new Opel Frontera Electric represents another milestone with its exemplary entry-level price – a spacious, family-friendly and, above all, affordable everyday hero.” With a vehicle length of 4.38 meters, the always electrified SUV offers space for up to seven people or up to around 1,600 litres of loading volume. Many practical features including a smartphone station complement the outstanding packaging. “For many customers, the Frontera will be their first electrified vehicle.”
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The new top-of-the-line Opel Grandland SUV demonstrates what Opel means by ‘German Energy’ and ‘Modern German’. “The Grandland was designed and engineered in Germany and it is also built in the Eisenach factory,” said Huettl. The top model in the German brand's SUV trio is also the first Opel based on the BEV-native STLA Medium platform and offers numerous clever features and groundbreaking technologies such as the adaptive, glare-free IntelliLux HD light with more than 50,000 individual elements. The ‘Golden Steering Wheel 2024’ winner2 always delights with the new 3D Vizor – depending on the equipment, even with an illuminated Opel Blitz on the front for the first time. At the view, the Grandland also has the continuously illuminated Opel wordmark. “The Grandland also represents what we call ‘Greenovation’, one example being the chrome-free body. In total, the vehicle has more than 500 kilogrammes of 'green' materials," said Huettl, explaining how the Grandland further reduces its CO2 footprint in addition to its locally emissions-free drives.
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Elsewhere, the new Opel Mokka is also an eyecatcher. “The Mokka has been our stylish brand shaper since its launch,” said the Opel CEO. For this reason, Opel has only gently sharpened the exterior design of the successful Mokka while focusing on bringing new life to the interior. “With the new Mokka, we are bringing state-of-the-art digital technologies from higher vehicle segments to the compact SUV class.” This includes the next generation of infotainment including intelligent ChatGPT 3 functions. And with the Mokka, customers also have a wide choice of highly efficient and resource-saving drive alternatives.
Fit for the future: With electrified newcomers and Opel bestsellers
But Opel is not only well positioned to meet the challenges and the changing buyer preferences with the new SUV trio. This is also ensured by the bestsellers exhibited in Brussels such as Corsa Electric and Astra Sports Tourer. For the fourth year in a row, the Corsa is the best-selling small car in Germany and the number one battery-electric vehicle in its segment in Great Britain. The Astra has a market share of more than 5 percent in its segment across Europe and was at the top of the registration figures in Germany last August for the first time this century, thus surpassing its competitors. In addition, it is the only model from a German manufacturer that currently offers a fully electric estate in this class, the Sports Tourer. And when it comes to light commercial vehicles, Opel is also at the forefront with its range – especially with the Vivaro Electric.
The Brussels Motor Show is open to the public daily from 10am to 7pm until January 19. On January 13 and 17, visitors can even enjoy the automotive innovations until 10pm.
[1] AUTO BILD edition 46/2024 and BILD am SONNTAG edition 45/2024, category ‘Best car under €50,000’.
[2] This new service uses the power of generative artificial intelligence including the technologies of the SoundHound Chat AI platform. Version 3.5 of ChatGPT uses data dating back to January 2022 at the latest, and therefore has no knowledge of events and data after that date.
[3] Range determined according to WLTP test procedure methodology (R (EC) No. 715/2007, R (EU) No. 2017/1151). The actual range can vary under everyday conditions and depends on various factors, in particular on personal driving style, route characteristics, outside temperature, use of heating and air conditioning and thermal preconditioning.
