Thursday, 24 October 2013

!NEW! Opel Wins Red Dot Award for Communication Design

Innovative ADAM&YOU app awarded coveted Best of the Best prize


Best of the Best: Red Dot Award for the Opel ADAM&YOU app
The trendy Opel ADAM is the individualization champion among chic small cars and it is also a real communication star. With its Siri Eyes Free voice-controlled infotainment system IntelliLink, the ADAM is the best connected small car on the market. An excellent complement to that is the configuration app for the iPad called ADAM&YOU.

Designed like a computer game, the app is an impressive experience in high-quality 3D visualization that enables a virtual test drive and includes a direct link to the Opel online configurator. This allows the user to experience the car during the configuration process in a completely new and dynamic way. ADAM&YOU supported the market introduction of the Opel ADAM in around 35 European countries. For the Red Dot Design Award jury, this was perfectly implemented and therefore deserving of the prize.

The renowned design prize is also awarded for design in communication. In the category Mobile & App, Opel and its system partners RTT and Sevenval crossed the finish line as Best of the Best. A beaming Annette Elberskirch accepted the Red Dot Design Award at the awards ceremony in Berlin. The Opel Manager for Digital Marketing Communication was thrilled with the accolade: “Opel stands for modern, intelligent communication – in the dialog between the brand and customers as well as in the connectivity of our cars with the digital world. So this prize for the ADAM app is wonderful acknowledgment of that and motivates our team even more. We at Opel are on the right track towards an increasingly communicative automotive future.”

Annette Elberskirch, Opel Manager for Digital Marketing Communication, celebrating the Red Dot Award with representatives of Opel's system partners RTT and Sevenval.

Explaining their decision, the jury also said: “The Opel ADAM app is fascinating, as it goes to the performance limits of a comparative configurator. The customer can virtually test drive the model by using the iPad as a steering wheel. The design is absolutely convincing with its clear layout and high attractiveness.”


The Opel ADAM&YOU app can be downloaded free of charge from the iTunes Store.


Wednesday, 23 October 2013

!NEW! 24-Hour Record Drive: Opel Astra is Fastest Series Diesel in the World

  • Two Astras attempt to clinch a total of 18 new records on high speed route
  • Driver teams with international journalists in record run at Millbrook
  • World record attempt for a series passenger car with two liter diesel engine
  • All results subject to confirmation from motorsport governing body the FIA


  • Fabulous 201 km/h average speed for Opel/Vauxhall Astra along Millbrook’s steeply banked curves

    24 hours at full throttle on the Millbrook Proving Ground’s High Speed Bowl with its spectacular, steeply banked curves. Twelve pilots take it in turns to alternate driving of two series model Astra 2.0 CDTIs. A 4800 km journey with just 22 minutes downtime for both cars in 24 hours. All this produced a stunning average speed of 201 km/h, in the attempt to achieve the world record for diesel passenger cars in the FIA’s 1600-2000cc forced-induction diesel production car class.

    Red thunderbolt: Astra 2.0 CDTI on Millbrook Proving Ground's High Speed Bowl
    In total, Opel’s and its sister brand Vauxhall’s test team attempted twelve world records and six British National Speed Endurance Records. The 24-hour sprint included the obligatory fitting of roll cages, Corbeau race seats and Luke harnesses, then the sealing and locking in a secure compound under supervision of the sports authorities right up until the attempt. Opel/Vauxhall is still awaiting FIA confirmation that its attempts have been successful.

    Teamwork: Pitstop crew gathers around the Opel racer - time for a short refueling stop
    The two Astra CDTIs started out on the High Speed Bowl in Millbrook near Milton Keynes on October 5, 2013 at 16.00. Nine journalists shared the cars with three Opel/Vauxhall specialists. Volker Strycek, former DTM race driver and Director Opel Performance Cars & Motorsport acted as team captain. The previous touring car expert and race director was happy at the end of the 24-hour-marathon about the 18 new records attempted: “The two Astras were absolutely convincing at full throttle. The combination of performance and efficiency made the 24 hour benchmark possible. Furthermore, the cars didn’t need a single drop of oil”.

    Weighing of Astra: Technical approval procedure underway ahead of the start of the race
    Michelin was tire partner, providing Pilot Super Sports tires from the Astra’s original fittings – the same set that an Opel customer receives with a new Astra. Rig tests were carried out as well as 500 miles of testing at Millbrook during the summer in order to test their durability. Volker Strycek remarked: “We did a tire change once on each car just to be absolutely on the safe side: the stress on the suspension and tires can be intense, due to the forces exerted by the track’s banking.”

    Records make you happy: A smiling team captain Volker Strycek meets his pit crew at the end of the race
    Volker Strycek not only brought his motorsport expertise to the project, but he also took a four-strong pit crew to England, that serviced the Astras as if at a 24-hour run in Le Mans or at the Nürburgring. The crew undertook quick and efficient re-fuelling and driver changes throughout the day and night and it was thanks to them that the very short downtime of 22 minutes was possible.


    Which is fastest?! The two winning Astras make it over the finishing line

    “This is real testament to the durability, safety and performance of the Astra in extreme conditions that a normal motorist would never experience,” said Duncan Aldred, Acting Vice President Sales and Aftersales Opel/Vauxhall and Chairman & Managing Director of Vauxhall. ‘Sometimes too much focus is put on the final one per cent of a car’s handling, or its 0-60mph time, but for most buyers exceptional reliability and secure, safe handling are paramount. Above all, this test sets out to prove these virtues.’

    24 hours of speed and endurance: The group has met the challenge



    Tuesday, 22 October 2013

    !NEW! General Motors China “MPV Experience Tour” Concludes

    Showcases flexibility of MPVs for business and family use


    Buick GL8, Opel Zafira Tourer and Wuling Hongguang S

    The two-day 2013 General Motors "MPV Experience Tour" concluded yesterday in China’s capital. The activity showcased the flexibility of GM’s growing lineup of MPVs offered in China, including the Buick GL8, Opel Zafira Tourer and Wuling Hongguang S.

    General Motors "MPV Experience Tour"
    30 automotive journalists and their family members drove the MPVs nearly 200 kilometers between downtown Beijing and Beijing's suburban Pinggu District. The vehicles were driven on urban roads, expressways and rural streets. By including family members, the tour highlighted how the MPVs meet the needs of active families.

    “GM's mainstream MPVs are perfect for both business and family use. They feature spacious and flexible interiors, and outstanding handling and comfort,” said GM China Senior Product Communications Manager Jia You. "They also deliver good fuel economy and a spirit of freedom that no other vehicles can match."


    Buick GL8 MPV on General Motors "MPV Experience Tour"
    During the test drive journalists and their families drove in Buick GL8, Opel Zafira Tourer and Wuling Hongguang S vehicles. Along the way they stopped to enjoy some fishing, shooting scenic photos, camping, and watching a movie. The event’s relaxing atmosphere was a welcome departure for this group of busy urban families.

    Opel Zafira Tourer MPV on General Motors "MPV Experience Tour"
    "I was very excited to join this trip," said Wang Tonghua, a senior journalist from AutoFan Magazine. "I have tested the Buick GL8, the Opel Zafira Tourer, and the Wuling Hongguang S and was pleased with their performance, space and comfort features. With the help of these outstanding products from General Motors, I was able to enjoy some quality time with my family."

    Buick GL8 MPV on General Motors "MPV Experience Tour"

    Opel Zafira Tourer MPV on General Motors "MPV Experience Tour"
    General Motors traces its roots back to 1908. GM has 12 joint ventures, two wholly owned foreign enterprises and more than 58,000 employees in China. GM and its joint ventures offer the broadest lineup of vehicles and brands among automakers in China. Passenger cars and commercial vehicles are sold under the Baojun, Buick, Cadillac, Chevrolet, Jiefang, Opel and Wuling brands. In 2012, GM sold more than 2.8 million vehicles in China. It has been the sales leader among global automakers in the market for eight consecutive years.

    General Motors "MPV Experience Tour"