Innovative ADAM&YOU app awarded coveted Best of the Best prize
The trendy Opel ADAM is the individualization champion among chic small cars and it is also a real communication star. With its Siri Eyes Free voice-controlled infotainment system IntelliLink, the ADAM is the best connected small car on the market. An excellent complement to that is the configuration app for the iPad called ADAM&YOU.
Explaining their decision, the jury also said: “The Opel ADAM app is fascinating, as it goes to the performance limits of a comparative configurator. The customer can virtually test drive the model by using the iPad as a steering wheel. The design is absolutely convincing with its clear layout and high attractiveness.”
|Best of the Best: Red Dot Award for the Opel ADAM&YOU app|
Annette Elberskirch, Opel Manager for Digital Marketing Communication, celebrating the Red Dot Award with representatives of Opel's system partners RTT and Sevenval.